Shahrukh Siddique
Digital Marketing Executive
Dubai
Summary
Experienced strategist, and startup enthusiast with a passion for building businesses and challenging the status quo. 5+ year track record of developing new business strategies, and delivering operational impact.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
7
7
Certifications
Work History
Entrepreneur
The Digital Worx www.digitalworx.me
Dubai
06.2022 - Current
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Produced original, creative content for promotional advertisements and marketing materials.
Business Development Manager
Novacolors www.en.novacolor.it
06.2021 - 06.2022
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Collected data and performed customer needs analysis.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Kept documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery.
- Completed physical inventory counts each month.
- Developed criteria, application instructions, procedural manuals and contracts for federal and state public transportation programs.
Brand Manager - Ecommerce and Digital Marketing
Easy Digital solution https://easydigitalsolution.com/
01.2019 - 06.2021
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed and reported social media and online marketing campaign results.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
Project Manager
Easy Digital Solution
01.2017 - 05.2019
- Developed and initiated projects, including managing costs, schedule and performance.
- Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.
- Increased savings by initiating and fostering relationships with vendors to communicate on problem-areas and work closely to resolve.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Identified plans and resources required to meet project goals and objectives.
- Maintained clear communication with precise technical writing to document and inform critical processes.
- Led project teams through design, construction and launch process.
- Facilitated communication between internal personnel, contractors and vendors for project cohesion.
- Surveyed clients to ascertain requirements and expectations for product.
- Executed analysis of risks and identified risk mitigation strategies.
- Drafted reports on company financial metrics to assess successes and account for deficiencies.
- Supported leadership team with reporting, analysis and business presentations to inform divisional strategies.
Education
Bachelor of Science - Software Engineering
Virtual University of Pakistan
04.2014 - 04.2018
Skills
Business Development
Accomplishments
- Developed a new employee orientation program that 100% of the company locations adopted.
- Resolved product issue through consumer testing.
- Capitalized on untapped social media platforms such as Snapchat, Pinterest and Tiktok grow brand awareness, sales and customer interactions.
- Helped generate Revenue in new sales following launch of social media campaigns.
- Developed over50+ social marketing campaigns, leading to seven figures % increase in business.
- Grew social media audience through grassroots marketing plans incorporating social media campaigns.
- Achieved Results through effectively making content.
Certification
Google- Certified Digital Marketing Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Entrepreneur
The Digital Worx www.digitalworx.me
06.2022 - Current
Business Development Manager
Novacolors www.en.novacolor.it
06.2021 - 06.2022
Brand Manager - Ecommerce and Digital Marketing
Easy Digital solution https://easydigitalsolution.com/
01.2019 - 06.2021
Project Manager
Easy Digital Solution
01.2017 - 05.2019
Bachelor of Science - Software Engineering
Virtual University of Pakistan
04.2014 - 04.2018
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