SHAHRUKH AHMED
Senior Sales Manager
Karachi
Summary
Results-driven and dynamic Sales & Marketing professional with a proven track record in business development, client relationship management, and strategic sales execution. Expertise in identifying new opportunities, driving market growth, and implementing innovative strategies that enhance profitability and brand presence. Recognized for strong leadership qualities that empower teams to achieve ambitious targets while fostering a collaborative environment. Adept at taking initiative and applying creative, out-of-the-box solutions that deliver a competitive edge in challenging markets.
Overview
2
2
Languages
16
16
years of professional experience
Work History
Sr. Sales Manager
Himont Pharmaceuticals
01.2025 - Current
- Lead and coordinate diversified nutraceutical and pharmaceutical portfolio within South Division (Karachi, Hyderabad, Sukkur, Quetta), featuring Dr. Koff, Family, Ezilex, Pasmolex, Hi-Lacta, and Thinin (Heparin Sodium) to secure continuous business growth and strong market presence.
- Cultivate strategic direction for high-achieving sales team including 6 district sales managers and 24 sales promotion officers, enhancing execution of operational excellence and promoting sustainable business growth.
- Fostered a high-performance and standardized sales culture by ensuring uniform execution across the team while continuously enhancing product knowledge through regular scientific and academic training sessions on assigned SKUs.
- Established a performance-driven coaching and calibration framework, providing periodic evaluations, constructive feedback, and capability development to maximize individual and team effectiveness.
- Successfully achieved 100% Sales Force Effectiveness (SFE) execution and compliance, ensuring excellence in call planning, reporting, customer coverage, and field execution aligned with organizational standards.
- Successfully segmented the customer base by therapeutic specialty and aligned product portfolios accordingly, ensuring focused customer targeting and improved promotional effectiveness.
- Introduced and established the Himont Pharmaceuticals portfolio among Pulmonologists, Chest Physicians, Gynecologists, and Pediatricians, strengthening brand awareness, expanding physician engagement, and generating sustainable prescription growth across key therapeutic segments.Successfully segmented the customer base by therapeutic specialty and aligned product portfolios accordingly, ensuring focused customer targeting and improved promotional effectiveness.
- Introduced and established the Himont Pharmaceuticals portfolio among Pulmonologists, Chest Physicians, Gynecologists, and Pediatricians, strengthening brand awareness, expanding physician engagement, and generating sustainable prescription growth across key therapeutic segments.
- Accelerate street sales while expanding business within private hospitals through strategic customer engagement and robust relationships with key opinion leaders (KOLs), key business leaders (KBLs), and institutional stakeholders to enhance brand equity and boost market share.
- Formulate and implement data-driven sales strategies through effective team coordination, market analysis, performance management, and coaching, consistently achieving sales targets and fostering a sustainable high-performing sales organization.
Sales Manager IV Division, Glp-1 And New Launches
Macter International Limited
12.2023 - 01.2025
- Led the South Region IV Division, managing a high-value portfolio of empirical therapy brands including Ropen (Carbapenem), Tacip (Piperacillin/Tazobactam), and the LABA/LAMA combination with brand name Indyco (Re-launch), successfully driving market penetration and business growth.
- Successfully planned and executed the South Region launch of GLP-1 Semaglutide (Seglutide), achieving a strong market entry and accelerating brand adoption through strategic commercial execution.
- Spearheaded the launch of Inhixa (Heparin Sodium), an anti-thrombotic agent, which was recognized among the Best Pharmaceutical Launches of 2024 according to IQVIA (formerly IMS) sales data, reflecting outstanding commercial performance and execution excellence.
- Directed sales operations across 4 districts, providing leadership, coaching, and performance management to 5 District Sales Managers (DSMs) and 18 Territory Managers, consistently delivering trade and promotional objectives while developing future sales leaders.
- Identified and developed new business accounts by strengthening institutional and trade partnerships, expanding market coverage, and increasing regional market share.
- Successfully integrated the trade and promotional sales teams, ensuring aligned execution, enhanced customer coverage, and stronger brand visibility across priority therapeutic segments.
- Built and cultivated a strategically segmented customer base of Physicians, Pulmonologists, Diabetologists, Surgeons, Gynecologists, and Urologists, strengthening relationships with key healthcare professionals and driving prescription generation, institutional business, and long-term brand development.
- Designed and implemented data-driven commercial strategies, including DFI (Diabetic Foot Infection) initiatives and Strategic Partnership Ventures (SPVs), enabling targeted customer segmentation, improved stakeholder engagement, and sustainable business growth.
- Played a key role in the successful introduction and implementation of the MRep application across the sales team, ensuring a smooth rollout and effective adoption.
- Led the planning, execution, and doctor mapping process while providing comprehensive training to the field force on the effective use of the MRep platform, resulting in improved call planning, customer coverage, reporting accuracy, and overall field execution.
- Built and maintained strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, institutional customers, and key business stakeholders, contributing to long-term partnerships, improved customer loyalty, and consistent revenue growth.
Regional Sales Manager – Injectable Group
LCI Pakistan (formerly Known as ICI)
09.2019 - 12.2023
- Directed injectable group portfolio acquisition from Cirin, encompassing therapies such as Merpin, Tazopip, NSAIDs, Ketrodil, and anti-inflammatory IVs Hysolone, fostering business growth across South region.
- Oversaw government tenders and local purchases for institutional sales, ensuring robust penetration in private and institutional sectors.
- Led a team of 10 members alongside 3 area sales managers, promoting high-performance culture. Delivered leadership coaching to foster professional development and team cohesion. Conducted performance monitoring to identify areas for improvement and implement strategies.
- Enhanced business growth by streamlining trade and promotional strategies, fostering sustainable expansion and market development.
- Crafted and executed sales strategies that fulfilled sales targets and elevated brand presence through effective collaboration with stakeholders.
Product Specialist – Cardio Metabolic & Diabetic Care Group
Hilton Pharma
04.2016 - 09.2019
- Successfully managed brands in the Cardio Metabolic & Diabetic Care Group like Rolip, Dulan, Telsan & Piozer range, managing a diverse portfolio in chronic care therapies.
- Managed product development efforts within Karachi half district.
- Attained remarkable market growth and strengthened brand presence via targeted sales and promotional strategies.
- Engaged with cross-functional to enhance professional relationships and reinforce brand presence with customers, driving achievement of sales targets.
Product Specialist – Cardio Metabolic & Diabetic Care Group
Highnoon Laboratories
11.2014 - 04.2016
- Successfully managed brands in the Cardio Metabolic & Diabetic Care Group with namely brand Blokium(Beta Blocker), Loprin(Asprin), Lipirex(Atorvastatin) and Launch of Misar(Telmisartan range) managing a diverse portfolio in chronic care therapies.
- Managed product development efforts within Karachi district multiple territories.
- Generated considerable market expansion and strengthened brand visibility via targeted sales and promotional strategies.
Senior Medical Information Executive – Cardiovascular Portfolio
Searle Pakistan Limited
01.2011 - 01.2014
- Began career in the pharmaceutical industry as Medical Information Executive than turns as Senior Medical Informational Sales Exceutive, covering multiple territories across Karachi.
- Contributed to the launch of Extor Dual therapy for managment hypertension in the cardiovascular segment and successfully promoted Sustac for anginal prophylaxis, Vaptor as lipid lowering agent and famous one Spiromide as well.
- Gained strong exposure of street customers and institutional procurement processes and learned key parameters influencing commercial business.
- Developed expertise within myself and relationship with physician, Cardiology Diabeties sagement and product promotion, laying the foundation for a progressive sales career.
Education
MBA - Marketing
Dadabhoy Institute of Higher Education
Karachi, Sindh, Pakistan01-2023
Bachelor in Commerce -
Karachi University
Karachi, Sindh, Pakistan01-2011
Intermediate(HSC) - Commerce
Government Degree College Karachi
Karachi, Sindh, Pakistan01-2009
Matriculation(SSC) - Computer Science
Al Hameed Secondary School Karachi
Karachi, Sindh, Pakistan01-2007
Skills
Proficient in MS Office
Entrepreneurial mindset
Integrated hardware and software oversight
Proficient in language comprehension
Sales strategy
Professional Web Designer, Certified JavaScript writer and much familiar with Programming skills
Voiceover Skills as Gifted with Audible Voice
Affiliated Marketing Skills
Freelancing on Different Social sites for Acquire my half of needs
Interests
Traveling, Reading books, Blogging, Affiliate with new IT projects, Cricket, Squash, Soccer, Gaming on Phone, Watching Movies, Fishing
Area of Expertise
- New Product Launches Experiences
- Brand building expertise
- Marketing & PR Campaign
- Sales Trending
- Team Leadership & Management
- Budgeting
- Pitching the Product Presentation and Negotiation with Stakeholders
Traveling and exploring new cultures, Fitness & outdoor activities, Reading Books
Passionate about traveling to new places, experiencing diverse cultures, and gaining insights that enhance adaptability, communication, and relationship-building skills.As I am currently serving at the regional level, I have the opportunity to travel extensively across different territories, making it easier to pursue my passion for exploring new places and cultures. This allows me to combine my professional responsibilities with meaningful cultural experiences while broadening my perspective and strengthening my interpersonal skills.
Timeline
Sr. Sales Manager
Himont Pharmaceuticals
01.2025 - Current
Sales Manager IV Division, Glp-1 And New Launches
Macter International Limited
12.2023 - 01.2025
Regional Sales Manager – Injectable Group
LCI Pakistan (formerly Known as ICI)
09.2019 - 12.2023
Product Specialist – Cardio Metabolic & Diabetic Care Group
Hilton Pharma
04.2016 - 09.2019
Product Specialist – Cardio Metabolic & Diabetic Care Group
Highnoon Laboratories
11.2014 - 04.2016
Senior Medical Information Executive – Cardiovascular Portfolio
Searle Pakistan Limited
01.2011 - 01.2014
MBA - Marketing
Dadabhoy Institute of Higher Education
Bachelor in Commerce -
Karachi University
Intermediate(HSC) - Commerce
Government Degree College Karachi
Matriculation(SSC) - Computer Science
Al Hameed Secondary School Karachi