Shahbaz Rafiq
Country Manager
Karachi
Summary
Decisive and proactive professional with more than 10-years of Pharmaceutical experience: leadership, Marketing and, Market Access, public private partnerships, innovative healthcare solutions to organizations, Scientific Project Management, Sales Force Excellence, KAM, Sales Training & Coaching. Diversified working experience in Biologicals and Pharma segment, Effectively Engaging Customers in Public and private health sector and regulatory authorities
Overview
9
9
years of professional experience
6
6
Certifications
Work History
COUNTRY MANAGER
PAKISTAN LIVZON GROUP INC
Karachi
11.2021 - Current
- Promote clinical trial of V-01 project, including handling affairs of government approvals, registrations etc
- Being responsible for overseeing clinical operations of V-01 project
- 8 clinical trial sites across Pakistan with >8000 subjects enrolled so far
- Promoting Emergency Use Authorization EUA and market access process of V-01 project in Pakistan and serve as liaison between government authorities
- Helping to develop and maintain relationships with key local partners and establish a good corporate image, while help local partners to identify new business ventures and opportunities to collaborate
- Developing new customers, expanding product sales channels in Pakistan, maintaining existing customers and solving related product issues
- Helping for sales and technology transfer of Livzon’s products in Pakistan and looking for technology transfer opportunities and support import and export projects of Livzon
- Advocacy by engaging DRAP,NCOC,NIH and MNHSRC officials
- Provide Market insights and competitive intelligence to Livzon’s international marketing department aligned with national interest and unmet needs in country.
Senior Zonal Sales Manager Cosentyx
DERMATOLOGY
07.2018 - 11.2021
- NOVARTIS IMMUNOLOGY HEPATOLOGY &, )
- Devising Market access projects with cross functional collaboration while identifying and addressing gaps in access to medicines for the patients, planning and its execution by engaging key stake holders of government health department
- Patient access project for Psoriasis psoriatic arthritis and Ankylosing Spondylitis at Jinnah Post graduate medical Centre Karachi in collaboration with Government of Sindh
- Facilitated 500 patients suffering from debilitating autoimmune diseases to get free treatment from Pakistan baitulmal
- Patient access project at The Indus Hospital Karachi for dedicated psoriasis clinic for non-affording patients who cant afford biologics
- Developed business from patient advocacy at NGO’s Saylani Welfare,Alamgeer etc Welfare Trust to achieve collaboration for better access to healthcare
- Developed and recruited team of high performing professionals which made cosentyx the biggest launch ever in Novartis ASIA Cluster
- Successfully generated business from major public Key accounts across provinces
BRAND MANAGER
HILTON PHARMA
10.2017 - 06.2018
- Responsible for Primary care portfolio
- Preparation and execution of brand plans for Myteka and Supravit M during 2018
- Indication expansion(CIU) for Myteka which subsequently generated >35% growth IMS Q3 2018
- Celebrity endorsement campaign with Adnan Siddiqui for Supravit M
- Training and dissemination of Brand USPs
- Managed two vast teams of Hilton primary care >400 FF for my assigned brands
- Growth of Supravit M >43% IMS Q3 18
ZONAL SALES MANAGER
DERMATOLOGY
01.2015 - 10.2017
- Launched Xolair Omalizumab (monoclonal antibody) across nation in the specialty of Derma, Allergy and pediatrics at both private and govt sectors and able to maintained sales of 12 mio PKR from scratch
- Successfully included Xolair(omalizumab) in public tenders of three big provinces of Pakistan in very first year of its launch
- Secured business of 65 million PKR for Sebivo (Telbivudine) from provincial hepatitis control programs Sindh and Punjab as additional responsibility.
Vaccine Executive
BRAND MANAGEMENT
Karachi
10.2011 - 11.2012
- Assigned for Rabipur (anti rabies vaccine), AgrippalS1 (trivalent influenza vaccine), Quinvaxem (pentavalent vaccine), Menveo(meningococcal conjugate vaccine)
- Prepared Integrated Product Strategy (Brand Plan)for vaccines portfolio 2013 and 14
- Launched Pediatric Indication of Menveo(meningococcal conjugate vaccine)
- Enrolled Rabipur(Rabies Vaccine) in tenders of KPK,Sindh ,Punjab central contract for 2012 -15
- Project lead for Rabies Control Program Pakistan.A project of Public private partnership joint venture of Novartis Pakistan ,Provincial Gov of (Sindh ,Punjab ,KPK) ,WHO Pakistan Medical and Research Council ,Rabies in Asia Organization which included development of dedicated Dog bite prevention centers across Pakistan
- Successfully organized cost effective International Webinars (First time In South East Asia cluster of Novartis in 2011)
- Organized a seminar with scientific content “Protect Those Who protect The Nation “ at GHQ Rawalpindi to address Armed Forces and Surgeon General on the Devastating Meningococcal Disease .Which was accepted and got approved to be used among new recruits and for troops going to UN peace keeping missions which eventually made army the largest customer for meningococcal conjugate vaccine.
Education
Pharm D (Doctor of Pharmacy) -
Federal Urdu University
Skills
Market access
Marketing
Sales leadership
Business Planning
Key Account Management
B2B
Strategic Thinking
Business Development
Certification
Coaching Excellence By Peter Carlson Novartis Corporate University (conchius coaching)
Timeline
COUNTRY MANAGER
PAKISTAN LIVZON GROUP INC
11.2021 - Current
Senior Zonal Sales Manager Cosentyx
DERMATOLOGY
07.2018 - 11.2021
BRAND MANAGER
HILTON PHARMA
10.2017 - 06.2018
ZONAL SALES MANAGER
DERMATOLOGY
01.2015 - 10.2017
Vaccine Executive
BRAND MANAGEMENT
10.2011 - 11.2012
Pharm D (Doctor of Pharmacy) -
Federal Urdu University