Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
Additional Information
Timeline
Generic

Shah Faisal

Islamabad,IS

Summary

Experienced Digital Marketing Specialist with over 5+ years of expertise in SEO, SEM, social media, content, email marketing, and paid ads. Specializes in data-driven strategies to enhance online presence and drive growth across diverse industries. Proven track record of successful planning, execution, and optimization of online marketing strategies to promote products effectively. Skilled in search engine optimization techniques, keyword analysis, and strategic content creation for improved search rankings and organic traffic growth. A professional in social media marketing, adept at driving engagement and brand awareness through creative content and targeted advertising. Strong focus on collaboration and delivering measurable results while adapting to evolving industry needs.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Assistant Project Manager

Urdu International
Islamabad, Islamabad
11.2024 - Current
  • Managed subcontractor relationships effectively to ensure quality workmanship within deadlines and budgets.
  • Developed and maintained project documentation for reliable records.
  • Assisted in the successful completion of projects by coordinating tasks, monitoring progress, and maintaining documentation.
  • Generated weekly and monthly status reports for helpful progress tracking.
  • Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.

Account Executive - Search Engine Optimization

Urdu International
Islamabad, Islamabad
10.2023 - 09.2024
  • Managed multiple client accounts simultaneously while ensuring timely completion of tasks and meeting established goals.
  • Built strong relationships with clients through regular communication and progress updates on SEO initiatives.
  • Stayed current on industry trends and algorithm updates, adjusting strategies accordingly to maintain competitive advantage.
  • Optimized websites'' technical elements, addressing issues such as site speed, mobile responsiveness, and crawl errors.
  • Leveraged local SEO tactics to improve visibility among geographically targeted audiences specifically in regional markets of interest.
  • Developed high-quality backlink profiles through targeted outreach campaigns and guest posting opportunities.

Social Media Marketing Intern

Operations PRO Digital Marketing
Islamabad, Islamabad
10.2021 - 07.2023
  • Conducted daily updates to social media profiles to boost company online presence.
  • Designed and presented social media campaign ideas.
  • Increased brand visibility by crafting and implementing creative social media campaigns.
  • Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.
  • Built relationships with industry influencers to increase brand awareness and engagement.
  • Managed paid advertising campaigns, ensuring optimal return on investment through continuous monitoring and adjustment of ad spend.

Travel Agency Manager

Fakir-e-Pakistan Travel and Tourism
Bannu, Khyber Pakhtunkhwa
07.2016 - 02.2019
  • Decreased response time to client inquiries by revamping internal communication channels leading to improved customer experience.
  • Improved employee retention rate by fostering a positive work environment built on collaboration, support, and professional development opportunities.
  • Negotiated favorable contracts with suppliers, resulting in cost savings for both the agency and its customers.
  • Enhanced employee productivity by developing efficient work schedules and allocating resources effectively.
  • Organized large-scale group travel arrangements, ensuring seamless logistics for both domestic and international trips.
  • Streamlined booking processes for increased efficiency, implementing a user-friendly online reservation system.
  • Implemented innovative merchandising techniques to maximize visual appeal and drive customer engagement in the store environment.
  • Boosted customer satisfaction levels with personalized service, attentive problem resolution, and product recommendations tailored to individual needs.

Education

D.com - Marketing And Finance

GOVT. COLLEGE OF MANAGEMENT SCIENCES
07-2016

Diploma in Information Technology - Information Technology

CENTRAL ACADEMY OF BANNU
09-2017

No Degree - English-as-a-Second-Language

National University Of Modern Languages (NUML)
07-2018

BBA - Bachelor of Business Administration (BBA)

Virtual University of Pakistan
07-2028

Skills

    • Search Engine Optimization (SEO)

    • Google Ads (Search, Display, Shopping)

    • Meta Ads (Facebook & Instagram Ads)

    • TikTok Advertising

    • Email Marketing (Klaviyo, Mailchimp, Sendernet)

    • Content Marketing & Blogging

    • Affiliate Marketing

    • Influencer Marketing

    • Social Media Strategy (Facebook, Instagram, LinkedIn, YouTube)

    • Conversion Rate Optimization (CRO)

    • Funnel Building & Lead Generation

    • E-commerce Marketing (Shopify, WooCommerce)

    • Web Analytics (Google Analytics, Tag Manager)

    • A/B Testing & Campaign Optimization

    • Product Listing & Keyword Research

    • Local SEO & Google Business Profile

    • Retargeting & Remarketing Strategies

    • Competitor Analysis & Reporting

Affiliations

  • Google Certified Professionals Network
  • Meta (Facebook) Blueprint Community
  • HubSpot Academy Alumni Network
  • Pakistan Digital Marketers Community
  • Digital Marketing Pakistan™ (DMP)
  • Freelancers Union
  • LinkedIn Marketing Community

Accomplishments

  • Increased Website Traffic by 300% within 6 months through strategic SEO, content marketing, and backlink outreach campaigns.
  • Managed $100K+ in Ad Spend across Google Ads, Facebook Ads, and TikTok, achieving consistent ROAS of 3x–6x for multiple clients.
  • Grew LinkedIn Engagement by 500% for B2B clients by implementing thought leadership content, targeted outreach, and advanced analytics.
  • Launched 20+ eCommerce Stores globally using Shopify and WooCommerce, including niche product research, branding, and digital launch campaigns.
  • Developed & Executed Over 200 Email Campaigns with open rates of 35%+ and CTR above industry benchmarks.
  • Certified Digital Marketing Specialist – Certified by Google, Meta (Facebook), and HubSpot.
  • Featured Social Media Partner for SEGi College Kuala Lumpur, managing their online visibility and engagement across Facebook, LinkedIn, and YouTube.
  • Built Multi-Language Marketing Funnels for clients across UAE, USA, Malaysia, and Pakistan, catering to diverse demographics and conversion goals.
  • Automated Lead Generation Workflows using tools like Zapier and Pabbly, reducing manual efforts by over 60%.

Certification

  • Certified Digital Marketing, Google
  • Social Media Marketing Certification, Hobspot
  • SEO: Ecommerce Strategies, LinkedIn
  • Advanced SEO: Developing an SEO-Friendly Website, LinkedIn
  • Meta Blueprint – Meta Ads Certification

  • My Google Business

  • My Google Business

  • ALT & DLIM – Leadership Training

Languages

Urdu
Native or Bilingual
Hindi
Full Professional
English
Professional Working
Arabic
Elementary

Additional Information

  • Languages: Fluent in English, Urdu, and Hindi – enabling effective communication with international and multicultural clients.
  • Work Style: Comfortable with remote, hybrid, and in-person collaboration.
  • Availability: Open to full-time, freelance, or project-based roles worldwide.
  • Certifications: Google Digital Garage, Meta Blueprint, HubSpot Academy – continuously updated to meet global digital marketing standards.
  • Client Locations: Successfully worked with clients across the USA, UK, UAE, Malaysia, and Pakistan.
  • Time Management: Experienced in handling multiple campaigns and deadlines in fast-paced, international environments.
  • Tech-Savvy: Regularly explore emerging tools in AI, marketing automation, and web development.
  • Cultural Awareness: Skilled at adapting content and strategies for regional and global audiences.
  • Work Ethic: Strong focus on ROI, brand storytelling, and long-term value creation.

Timeline

Assistant Project Manager

Urdu International
11.2024 - Current

Account Executive - Search Engine Optimization

Urdu International
10.2023 - 09.2024

Social Media Marketing Intern

Operations PRO Digital Marketing
10.2021 - 07.2023

Travel Agency Manager

Fakir-e-Pakistan Travel and Tourism
07.2016 - 02.2019

D.com - Marketing And Finance

GOVT. COLLEGE OF MANAGEMENT SCIENCES

Diploma in Information Technology - Information Technology

CENTRAL ACADEMY OF BANNU

No Degree - English-as-a-Second-Language

National University Of Modern Languages (NUML)

BBA - Bachelor of Business Administration (BBA)

Virtual University of Pakistan
Shah Faisal