Hi, I’m
Shafaat Ashraf
UI/UX Designer - Front-end Developer
Summary
As a seasoned designer with over two decades of experience, I specialize in designing products, services, and experiences that evoke emotions while addressing user needs with reduced mental exertion to achieve user and business goals. My expertise primarily lies in user interface design, front-end development, branding and graphic design. My core belief is that achieving high usability in a design projects requires early validation of ideas through one-on-one onsite or remote usability testing. I also firmly assert that genuine customer empathy is essential for the evolution of a truly effective design aligned to user pain points, exceptions as well as business goals.
Overview
21
years of professional experience
2
Languages
Work History
Intellimus
UI/UX - Front-end Developer / ReactJs - Shopify - WordPress - Drupal
08.2023 - Current
teamingenuity
UI/UX - Digital Marketing Specialist at Ingenuity
03.2021 - 07.2023
Job overview
- Working as a lead designer on various marketing projects such as landing pages, ad campaign assets, email creative, sales decks, etc
- Bringing web assets to life in WordPress
- Ownership of each assigned project's lifecycle - from ideation to execution
- Working on multiple projects and various individual design assets such as animations, illustrations, icons and mockups and ensured all graphics and campaigns are consistent with clients' brand guidelines
- Ability to juggle multiple projects at one-time while meeting deadlines and project expectations
- Designed, developed and assisted on other design projects using WordPress, Shopify, Unbounce, Wix etc
NeXTfairs L.L.C
UI/UX Designer - Front-end Developer / Wordpress Developer
07.2020 - 11.2021
Noxster
Drupal Consultant
08.2019 - 12.2020
Job overview
- Worked as Drupal developer and front-end developer/themer
- I was responsible for designing and implementing themes, user interfaces, features and functionality, establishing and guiding the website's architecture, ensuring high-performance and availability, and managing all technical aspects of the project
Intellimus
UI/UX Designer - Front-end Developer
01.2011 - 12.2020
Zenofruby
Creative Manager / Senior UI/UX Designer - Front-end Developer
11.2018 - 11.2019
Job overview
- UI/UX Design - Front-end Development
- Brand and Identity Design
- Work with a distributed, remote agile team following a scrum-based methodology
- Gather and evaluate user requirements by collaborating with various departments to collect vital information pertaining to product and development
- Interpret and translate product requirements and user insights into concepts, user flows, wireframes, visual designs and prototypes
- Effectively able to communicate UI specs to development / front end team members
- Work closely with product management team to create designs and user flows that satisfy the requirements dictated by subject matter experts (SME)
- Engage with users and focus groups to perform usability research, working to identify enhancements that will create more efficiency, improve performance and provide a superior UX
Arkhitech
Creative Manager
11.2017 - 11.2018
Job overview
- Joined Arkhitech as Creative manager - Specialties: Web and Mobile UI/UX Design, Information Architecture (IA), front-end developer(Angular, ReactJS, React Native), help development team in design integration in Ruby on Rails applications
CognitiveAxis
Senior UI/UX Designer - Frontend Developer
08.2014 - 10.2017
Job overview
- Prior to join Arkhitech, I was working at CognitiveAxis as Senior UI/UX Designer and information architect
- Specialties: UI/UX Design, Information Architecture (IA), Front-end Development, HTML5/CSS3, SASS, Google Material Design, Twitter Bootstrap, Foundation, GIT, Adobe Suite, Graphic Design, Branding & Identity Design
Confiz Solutions
Senior UI/UX Designer - Front-end Development / Graphic Designer
06.2007 - 06.2011
Job overview
- Worked as a senior web designer, product designer and graphic designer for web and mobile projects/products, corporate branding and identity, JavaScript, web technologies and trends, layout slicing, image manipulation, Flash Animations, Action Scripting, Logo Design, FTP, SEO
- Open source software development and theming i.e
- Wordpress, Joomla, Drupal etc.; I am working at Confiz Solutions since June 2007, I am responsible to design DIV based layouts, XHTML/CSS, cross browser compatibility, web design concept and wire framing, Logo and print designing
- Adding new tools and technologies in my skill set day by day as sky is the limit
Softhand
Web Designer
01.2006 - 12.2007
Job overview
- At SoftHand I was responsible to design and develop websites
- Tools and technologies I worked in Softhand was PHP/MySQL, HTML, CSS, XHMTL, Photoshop CS, Corel Draw, JavaScript, Macromedia Flash, Deramweaver etc
Genexbs
Web Designer
02.2004 - 11.2006
Job overview
- At Genexbs, I worked as a senior web/graphic designer, during my stay, I involved in many international and local web projects
- My responsibilities were to design logo design, flash animation, animated banners and layout design + slicing
Makadco
Director Web Development
08.2003 - 01.2004
Job overview
- At Makadco, I was responsible for creating departmental goals and objectives that align with business customer vision
- Provides direction and thought leadership to ensure that information systems/programs/activities/websites meet and/or exceed business customer expectations
- I was also responsible to provide strategic Consultancy, including business plan & sales strategy development
Education
ICS-NKFACT
Master's degree from Computer Science
01.2000 - 01.2002
Cybernetics Institute of Computer Seicnes
BCS from Computer Science
01.1998 - 01.2000
Scholars College
Fsc from Pre-Engineering
01.1997 - 01.1999
National College of Computer Sciences
DCA (Dimploma in Computer Sciences) from Computer Science
01.1995 - 01.1997
Ali Akbar Awan High School
Matriculation from Sciences
01.1992 - 01.1994
Skills
User Interface Design
User Experience Design
Information architecture
Interaction Design
Prototyping
User Flows
Wire-framing
Visual Designs
Mobile App Design
Front-end Development
Responsive Web Design
Search Engine Optimization
Branding and Identity Design
Brand Style Guide
HTML5
CSS3
SaSS
Frameworks
Google Material Design
Twitter Bootstrap
Foundation
CMS
WordPress
Drupal
Joomla
Wix
Ecommerce
Shopify
Woocommerce
Sketch
Figma
Balsamiq
Axure
Adobe XD
Invision
Marvel
Timeline
UI/UX - Front-end Developer / ReactJs - Shopify - WordPress - Drupal
Intellimus
08.2023 - Current
UI/UX - Digital Marketing Specialist at Ingenuity
teamingenuity
03.2021 - 07.2023
UI/UX Designer - Front-end Developer / Wordpress Developer
NeXTfairs L.L.C
07.2020 - 11.2021
Drupal Consultant
Noxster
08.2019 - 12.2020
Creative Manager / Senior UI/UX Designer - Front-end Developer
Zenofruby
11.2018 - 11.2019
Creative Manager
Arkhitech
11.2017 - 11.2018
Senior UI/UX Designer - Frontend Developer
CognitiveAxis
08.2014 - 10.2017
UI/UX Designer - Front-end Developer
Intellimus
01.2011 - 12.2020
Senior UI/UX Designer - Front-end Development / Graphic Designer
Confiz Solutions
06.2007 - 06.2011
Web Designer
Softhand
01.2006 - 12.2007
Web Designer
Genexbs
02.2004 - 11.2006
Director Web Development
Makadco
08.2003 - 01.2004
ICS-NKFACT
Master's degree from Computer Science
01.2000 - 01.2002
Cybernetics Institute of Computer Seicnes
BCS from Computer Science
01.1998 - 01.2000
Scholars College
Fsc from Pre-Engineering
01.1997 - 01.1999
National College of Computer Sciences
DCA (Dimploma in Computer Sciences) from Computer Science
01.1995 - 01.1997
Ali Akbar Awan High School
Matriculation from Sciences
01.1992 - 01.1994