Summary
Overview
Work History
Education
Skills
Timeline
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Shabnam Akbar

Digital Marketer
London

Summary

Accomplished Director at Billings IT Ltd, I leveraged problem-solving and team management skills to enhance project efficiency and foster a high-performance culture, achieving significant improvements in team morale and retention. Expert in digital marketing, I drove innovative strategies at Alpha Communications Technologies, boosting conversions and lead generation.

Overview

9
9
years of professional experience
2
2
Languages

Work History

Director

Billings IT Ltd
06.2023 - Current
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Digital Marketing Expert

Web Optics
05.2022 - 01.2023
  • Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
  • Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.

Digital Marketing Expert

Alpha Communications Technologies
04.2020 - 03.2022
  • Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
  • Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
  • Increased lead generation through the creation of targeted email marketing campaigns and engaging social media content.
  • Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.

Digital Marketing Intern

Telus Network
03.2016 - 01.2020
  • Tracked social media trends and adapted to attract target follower demographic.
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
  • Boosted lead generation with the creation of engaging email marketing campaigns.

Education

Bachelor of Arts - Digital Marketing

Punjab University
Lahore, Punjab, Pakistan
05.2001 -

Skills

Problem-solving

Timeline

Director

Billings IT Ltd
06.2023 - Current

Digital Marketing Expert

Web Optics
05.2022 - 01.2023

Digital Marketing Expert

Alpha Communications Technologies
04.2020 - 03.2022

Digital Marketing Intern

Telus Network
03.2016 - 01.2020

Bachelor of Arts - Digital Marketing

Punjab University
05.2001 -

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Shabnam AkbarDigital Marketer