Shabnam Akbar
Digital Marketer
London
Summary
Accomplished Director at Billings IT Ltd, I leveraged problem-solving and team management skills to enhance project efficiency and foster a high-performance culture, achieving significant improvements in team morale and retention. Expert in digital marketing, I drove innovative strategies at Alpha Communications Technologies, boosting conversions and lead generation.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Director
Billings IT Ltd
06.2023 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Digital Marketing Expert
Web Optics
05.2022 - 01.2023
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
Digital Marketing Expert
Alpha Communications Technologies
04.2020 - 03.2022
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Increased lead generation through the creation of targeted email marketing campaigns and engaging social media content.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
Digital Marketing Intern
Telus Network
03.2016 - 01.2020
- Tracked social media trends and adapted to attract target follower demographic.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
- Boosted lead generation with the creation of engaging email marketing campaigns.
Education
Bachelor of Arts - Digital Marketing
Punjab University
Lahore, Punjab, Pakistan 05.2001 -
Skills
Problem-solving
Project management
Operations management
Team management
People management
Business development
Budget control
Relationship building
Timeline
Director
Billings IT Ltd
06.2023 - Current
Digital Marketing Expert
Web Optics
05.2022 - 01.2023
Digital Marketing Expert
Alpha Communications Technologies
04.2020 - 03.2022
Digital Marketing Intern
Telus Network
03.2016 - 01.2020
Bachelor of Arts - Digital Marketing
Punjab University
05.2001 -