Current Affairs
Sehrish Maqsood
Digital Marketer
Sargodha
Summary
A passionate and results-oriented digital marketer with 5+ years of experience crafting engaging content, developing strategic narratives, and driving measurable growth across various platforms. Skilled in content creation, social media marketing, lead generation, and email marketing, with a proven track record of increasing brand awareness, engagement, and conversions. Eager to leverage expertise in data-driven strategies to contribute to the success of a dynamic and fast-paced company.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing and Lead Generation
Sports Beltway
03.2021 - 02.2024
- Increased cross-functional collaboration between marketing, sales, and customer success teams, strengthening alignment on lead generation goals.
- Enhanced customer satisfaction levels by personalizing follow-up communications based on individual preferences and needs.
- Enhanced lead generation strategies by implementing innovative marketing campaigns and refining targeting techniques.
- Improved response times by streamlining internal workflows related to lead qualification and follow-up activities.
- Continuously improved lead generation strategies by staying informed of industry trends, competitor actions, and emerging best practices.
- Established strong relationships with potential clients through consistent follow-up and personalized communication.
Lead Generation
PropertyFaster
07.2023 - Current
- Monitored user behavior and lead generation.
- Developed, enhanced and grew customer relationships through lead generation.
- Partnered with lead generation and marketing team to facilitate sales meetings.
- Performed outbound telephone lead generation, emailing potential clients and potential customers.
Marketing Manager
Bulwark Reliance
04.2022 - 07.2023
- Developed and executed content marketing strategies, resulting in unbelievably increase in followers and engagement across social media platforms.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Created high-quality content (blog posts, articles, social media captions, infographics) tailored to the target audience.
- Managed and optimized social media channels, implementing strategies to nurture leads and drive conversions.
- Collaborated with cross-functional teams to ensure brand consistency and messaging across all marketing initiatives.
Compaign Manager
Tommy Sugo
04.2023 - 06.2023
- Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
- Developed comprehensive project plans to ensure timely execution of all campaign deliverables.
- Overhauled underperforming campaigns swiftly through strategic pivots that capitalized on emerging trends.
- Leveraged social media analytics tools to monitor performance metrics and adjust strategies as needed in realtime.
Marketing Manager
Ilmyst.com
11.2023 - 02.2024
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Developed and executed comprehensive social media strategies to enhance brand awareness, engagement, and community growth
- Analyzed social media performance metrics and implemented data-driven strategies for continuous improvement.
Marketing Manager
Zawyar
03.2015 - 01.2021
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
Community Manager
Easyfurr
11.2023 - Current
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Promoted a positive company culture within the online community by highlighting employee achievements and sharing team success stories.
- Created valuable resources such as blog posts, whitepapers, webinars, and podcasts to educate community members on industry trends and best practices.
- Provided exceptional customer service through prompt responses to inquiries from both existing members and prospective clients via email or social media platforms.
- Cultivated and nurtured a vibrant online community through interactive content, contests, and community engagement initiatives.
- Moderated online discussions, addressed inquiries, and ensured a positive and inclusive community environment.
- Monitored community sentiment and trends, providing valuable insights to inform marketing and product development strategies.
Content Writer and Media Manager
Mombeing
01.2018 - 08.2023
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
- Strengthened relationships with clients by providing exceptional customer service, delivering projects on time, and exceeding expectations in terms of quality.
- Conducted regular competitor analysis to stay updated on industry developments and maintain a competitive edge in content creation efforts.
Education
Master of Arts - IT
04.2001 -
B.Com - Commerce And Business
04.2001 -
Skills
Daily operations oversight
Financial budgeting and reporting
Influencer Collaboration
Media Relations
Editing and proofreading
Marketing Communications
Sales strategy development
Lead generation techniques
Campaign Management
CRM software proficiency
Research and due diligence
Account Management
Schedule Management
Brand Management
Business Development
Computer Skills
Analytical Skills
Certification
Metamarketing by shemeansbusiness
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager - Ilmyst.com
11.2023 - 02.2024
Community Manager - Easyfurr
11.2023 - Current
Lead Generation - PropertyFaster
07.2023 - Current
Compaign Manager - Tommy Sugo
04.2023 - 06.2023
Marketing Manager - Bulwark Reliance
04.2022 - 07.2023
Marketing and Lead Generation - Sports Beltway
03.2021 - 02.2024
Content Writer and Media Manager - Mombeing
01.2018 - 08.2023
Marketing Manager - Zawyar
03.2015 - 01.2021
University of The Punjab - Master of Arts, IT
04.2001 -
University of The Punjab - B.Com, Commerce And Business
04.2001 -