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Driven digital marketing professional seeking to transition into new field, leveraging background in high-paced environments. Expertise in analyzing data and optimizing web content to enhance online presence. Focused on applying strategic thinking and problem-solving skills to new challenges.

AI-driven SEO leader with 10+ years of experience optimizing enterprise content for traditional search, AI Overviews (AEO), Generative Engine Optimization (GEO), and LLM citation ecosystems. Specializes in building entity-first, AI-search-ready content frameworks that improve how models like ChatGPT, Gemini, and Perplexity crawl, recall, and recommend brands. Expert in technical SEO, large-scale content operations, semantic structuring, and generative content QA. SEO Subject Matter Expert for Coursera, developing global learning experiences on AI SEO content creation, AI content performance, and AI visibility KPIs.

Senior SEO leader with deep experience driving organic growth for ecommerce brands, complemented by strong working knowledge of B2B and Local SEO strategies. Proven track record owning SEO strategy and managing client relationships, from roadmap development through execution and reporting. Experienced leading technical SEO and content initiatives, translating performance data into actionable insights, and partnering cross-functionally while leveraging analytics and HubSpot reporting to support scalable, search-driven growth.

Organic Growth Lead with 5+ years of experience in SEO and CRO, driving scalable organic acquisition across real estate, interiors, travel, education, and B2B. I lead strategy for 9+ active projects and mentor a 12-member SEO team, partnering with content, design, and engineering to improve traffic quality and conversions. In my current role, I delivered 100% organic traffic growth in 6 months and increased conversion rate from 1% to 3% by building new category structures, optimizing lead funnels, and strengthening technical + AI search visibility (schema, snippets, internal linking).

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