SAQIB WAHEED

System Development:

• Designed and implemented comprehensive operational systems to enhance efficiency and streamline processes across departments.
• Developed scalable frameworks that optimized workflows, reducing operational costs by 15% while improving overall productivity.
• Introduced advanced analytics tools to monitor system performance and enable data-driven decision-making.

Revenue Stream Management:

• Spearheaded strategies for revenue optimization, resulting in a consistent 20% annual growth.
• Conducted in-depth market analysis to identify underperforming areas and realigned resources to maximize profitability.
• Fostered cross-departmental collaboration to ensure seamless integration of revenue strategies with operational goals.

New Revenue Stream Generation:

• Identified and launched innovative revenue streams by analyzing market trends and consumer needs.
• Developed partnerships with key stakeholders to diversify income sources, contributing to a 25% increase in company revenue.
• Introduced subscription-based and service-oriented models that appealed to evolving customer demands.

CRM Inclusion:

• Implemented a robust Customer Relationship Management (CRM) system to enhance customer interaction and retention.
• Designed CRM strategies that improved customer satisfaction scores by 30% and increased client retention by 40%.
• Integrated CRM insights into decision-making processes, enabling personalized marketing campaigns and stronger client relationships.

Team Building:

• Cultivated a collaborative and high-performance work culture through effective leadership and mentoring.
• Recruited, trained, and retained top talent, reducing employee turnover by 20%.
• Organized team-building programs that fostered innovation, boosted morale, and enhanced interdepartmental communication, leading to a 15% improvement in project delivery timelines.

Key Achievements:

• Transformed operational systems to support rapid scaling and market expansion.
• Developed new revenue channels, contributing significantly to company growth.
• Enhanced customer retention and satisfaction through cutting-edge CRM integration.
• Built a cohesive, motivated team that consistently exceeded performance targets.

• Company Overview: Sales & Marketing Powerhouse | Driving Growth for Supreme Detergent
• Proven marketer with a successful track record in exceeding sales & revenue targets for Supreme Detergent's household product lines
• Demonstrated expertise in strategic planning, channel marketing, and team development
• Delivered 29% growth in 2023, surpassing all sales & revenue targets
• Expanded distribution by 310 channels nationwide
• Achieved the highest volume growth for Supreme Detergent within the company in 2023
• Led the creation of KPI's, trade marketing programs, and route-to-market strategies
• Designed and implemented cost-effective, channel-specific Go-To-Market plans
• Established key marketing departments including Trade Marketing, Sales Training, and Market Research in 2023
• Increased overall profitability through revenue stream creation, SKU planning, and customer demand planning
• Enhanced sales team capabilities through internal, external, and on-the-job training sessions
• Sales & Marketing Powerhouse | Driving Growth for Supreme Detergent
• Looking to leverage my skills and experience to drive market share growth within the Pakistan household products industry

• Company Overview: Sales & Marketing Strategist | Building Distribution network at Master Beverages & Foods Ltd
• Results-oriented sales & marketing professional with a proven track record of driving sales and brand awareness for Master Beverages & Foods Ltd
• Skilled in developing and executing comprehensive national sales & marketing plans, including consumer promotions, trade marketing programs, and effective route-to-market strategies
• Expanded distribution network by establishing 350 new distributors across Pakistan
• Executed the largest taste-testing campaign in Pakistan history, boosting brand visibility
• Developed a comprehensive 5-year business plan encompassing beverages, snacks, milk, and biscuits
• Spearheaded the creation of a brand & marketing plan for the beverage portfolio
• Sales & Marketing Strategist | Building Distribution network at Master Beverages & Foods Ltd
• New opportunity to leverage my expertise and passion for brand building in the food and beverage industry

• Company Overview: PepsiCo Marketing Champion | Driving Growth and Market Leadership
• Highly accomplished sales & marketing leader with extensive experience in exceeding sales & revenue targets for PepsiCo's beverage portfolio in Pakistan
• Proven ability to develop and execute strategic plans that dominate market share and propel brand growth
• Spearheaded PepsiCo Pakistan to become the #1 growth leader in the industry (till August 2018)
• Drove market leadership by maintaining a consistent 71% market share in 2017
• Achieved the highest volume growth for Pepsi, 7 Up, and Mirinda brands in Pakistan (2017)
• Led the complete automation of the MEM department, securing the company's largest cooler investment
• Recognized with the prestigious 2017 Excellence Award
• Implemented a successful 'Every Dealer Survey' to optimize business planning and resource allocation
• Designed and executed innovative channel-specific trade marketing plans to maximize TOTS (Total Outlet Share) utilization
• PepsiCo Marketing Champion | Driving Growth and Market Leadership
• I have a passion for creating iconic beverages and I'm eager to leverage my experience in a new role

• Company Overview: PepsiCo Marketing Maverick | Unprecedented Growth and Brand Domination
• Visionary marketing leader with a remarkable track record of shattering market share records for PepsiCo's beverage business in Pakistan
• Pioneered innovative strategies that propelled brand leadership and achieved industry-first growth milestones
• Secured market leadership in Pakistan (2013) with a meteoric market share surge from 58% to 82.6%
• Delivered the highest ever market share growth (12.4 points) in a single month within the global beverage industry
• Garnered international recognition, including a nomination for the prestigious Chairman's Award (worldwide)
• Received 10 awards from PepsiCo International across various business segments (2013)
• Developed a groundbreaking outlet sales monitoring system, optimizing cold asset utilization and driving sales
• Conceptualized and implemented creative, channel-specific trade marketing plans to maximize TOTS (Total Outlet Share) effectiveness
• PepsiCo Marketing Maverick | Unprecedented Growth and Brand Domination
• Finding a new challenge to leverage expertise and passion for achieving unprecedented brand success

• Company Overview: Successfully planned & launched new FMCG Division of Group in Pakistan
• Successfully Designed Brand personality to USP's
• Creatively designed ATL & BTL activities for Brand establishment resulting in volumes
• Successfully planned & launched new FMCG Division of Group in Pakistan