Sania Ashraf

Dynamic HR professional with a BBA in Human Resources and Marketing from the University of Hertfordshire, UK, specializing in HR strategy and talent acquisition. Proven expertise in employee engagement and HR digital transformation, alongside a strong grasp of performance management and workforce planning. Committed to driving organizational success through innovative HR practices and fostering a collaborative team environment. Skilled in crafting compelling narratives that enhance brand visibility and foster public engagement. Background includes managing successful PR campaigns, crisis communication, and media relations across various platforms. Strengths include strategic planning, content creation, and stakeholder communication. Made significant impacts by elevating brand awareness and improving client relationships through targeted public relations strategies.

• Digital Marketing Certification, HubSpot Academy
• HRIS & HR Analytics – Proficient in HR tools for recruitment & workforce management
• Performance Management & Employee Engagement
• Talent Acquisition & Onboarding
• Workforce Planning & HR Strategy Development
• Stakeholder & Public Relations Management
• Strong Communication & Leadership Skills

• English, Fluent
• Urdu, Fluent
• Pushto, Intermediate
• Shina, Basic

• HRM Case Study – University of Hertfordshire, Conducted an in-depth analysis of a multinational company's HR challenges in talent acquisition, employee retention, and performance management., Developed a strategic HR framework to improve workforce productivity and engagement., Designed an employee onboarding program, improving retention rates by 20% in a simulated case study., Proposed HR digital transformation strategies, including AI-driven recruitment and HR analytics for data-driven decision-making., Conducted a comparative study on HR policies, labour laws, and industry best practices., Led a team of 5 members, coordinating research, report writing, and final presentation., Gained hands-on experience using HRIS (Human Resource Information Systems) for workforce planning., Presented findings to faculty, receiving top marks for strategic insights and innovation.
• Public Affairs Intern – Roots Millennium, Managed stakeholder relations to enhance the organization’s public image., Handled internal and external communication, ensuring smooth collaboration between departments., Developed media projection strategies to increase brand awareness., Contributed to the organization’s magazine, improving content development skills.
• Volunteer Work – USIP, 2022, Assisted in integration efforts for Afghan refugees, providing essential resources., Improved cross-cultural communication and project coordination skills.

Hobbies: Article Writing & Research, HR & Business Strategy Analysis, Public Relations & Communication, Personal Development & Leadership Training