Brazillian Jiujitsu
Sanam Saigol
Digital & Creative Project Manager
Lahore
Summary
To lead by example in a senior management role within a diverse and progressive organization that would give the opportunities to utilize past experience, exercise and develop new and existing skills and expand knowledge and capabilities especially within the areas of digital transformation. An aspiring enabler looking to lead through new creative initiatives, strategies and executions to ensure that business objectives are met exceptionally, and success is measured effectively.
Overview
10
10
years of professional experience
9
9
years of post-secondary education
6
6
Certificates
Work History
Project Manager
Big Red Oak
10.2023 - Current
- Manage over 30 Creative Projects and their development from initiation to closure
- Accountable for project results directly correlating with project sponsor
- Digital transformation of measurable statistics in project management platform: Monday.com also highlighting most profitable projects
- Development and entries of complete estimates, detailed breakdowns for all projects in accounting software platform - quick books
- Work with project sponsor and stakeholders to complete project charter outlining scope, goals and deliverables required resources, budget and timing
- Complete work breakdown structure to estimate effort required for each task
- Provide a project schedule to identify when each task will be performed
- Clearly communicate expectations of each project to team members and stakeholders
- Resolving any critical issues throughout project's lifecycles.
- Effectively manage project scope by ensuring any changes in scope are documented and approved following all necessary SOP's
- Effectively determine if consultants, contractors and freelancers will be required to complete each project plan
- If required, recruit and manage appropriate resources
- Develop tools and enhance learning best practices for project management and execution.
Digital Specialist
CCI - Coca Cola Ićećek
09.2021 - 10.2023
- Leading and executing digital transformation in areas of Learning and development, organizational development, employer branding and wellbeing within human resources function.
- Creating, developing, executing, and managing all communications of learning and development, organizational development, talent management & wellbeing
- Digital transformation of online learning modules for all Learning and development portfolios with specializations in UX/UI experience for interactive design for modules and content on linked in learning and Learning management system
- Digital transformation of mandatory culture trainings on Ethics, Gender inclusive Language, information security awareness and social media policy
- Cross functional experience in internal and external communication design for stakeholder engagement for international innovation projects
- Learning Management system Administrator for all of CCI Pakistan
- Data extraction, Data Analysis, and statistical reporting for all training initiatives
- Agenda setting and development flows for campaigns and events
- Project planning, execution, and onboarding programs for management trainee programs and new talent.
- Development of new initiatives by planning and executing new ideas and programs in areas of wellbeing, diversity and inclusion and health and safety
- Digital learning, AI, robotic automation compliant.
Communications manager
Bayer Pakistan
04.2019 - 11.2020
- Responsible for all areas of communication design within the areas of Pharmaceuticals, crop science and consumer health with over 120 pieces of communication developed over one year
- Managing overall public relations and social media agencies for Bayer corporate including its divisions and support functions.
- As a support function responsible for developing content, writing articles, press releases, drafting letters and formulating designs for all kinds of communication for the organization
- Managing all internal and external communications for Bayer Pakistan with LMR (law, medical and regulatory) approvals
- Raising SRM's and carrying out vendor management with procurement for internal and external requirements and events
- Calendar and agenda management for leadership teams and the CEO.
Marketing and communications manager
Special Olympics Pakistan
04.2018 - 04.2019
- Managed complete internal and external communications and coordination with global headquarters in Washington DC and Regional headquarters for Asia Pacific based in Singapore
- Responsible for all material and content taken into print, social media and public relations
- Managed fund raisers and secured strong donor bank for organization
- Generated sponsorships to complete long term goals.
Associate Creative Director
Connect Marketing Company
04.2017 - 04.2018
- Managed team of ten people for digital content creation, marketing and management consisting of copy writers, designers, video editors, app designers and community managers to manage content for various brands
- Strategizing, coordinating, communicating and organizing content and multi faceted creatives in digital mediums for known brands
- Formulated design and concepts for technical areas such as mobile apps and E-commerce.
Senior Creative Manager
IAL Saatchi & Saatchi
05.2016 - 03.2017
- Overall responsibility consisted of working with the Associate Creative Director on concept formulation which included development of Key visuals, campaign ideation, copy writing and overall execution of TV commercials and projects
- Managed creatives by working with art directors in the design team to execute collateral for various brands in the market
- Worked with the strategy department to ensure market research was reflected in final artwork and campaign formulation
- Ensuring key positioning of creative and art direction aligns with finalized strategy for individual brands
- Working with Sketch artists to ensure story boards for TV commercials are aligned and matching with Audio and boards for final commercial drafts
- Reviewing edited videos shared by the animator to make sure edits have been accurately at every point shared by the client.
Visualizer
Spectrum Y&R (affiliated with Young and Rubicam)
06.2014 - 02.2016
- In charge of developing innovative ideas in design and content for brands
- Managing and executing creatives for all the brand portfolios in my team
- Copywriting and content for various brands working with us
- Developing and executing core key visuals for branding
- Developing and execution creative ideas for ATL & BTL ad campaigns.
Education
Bachelor of Arts - Visual Art & Communication Design
Indus Valley School of Art And Architecture
Karachi, Pakistan 04.2010 - 04.2013
A Levels -
Southshore School for A level studies
Karachi, Pakistan 01.2007 - 04.2009
O Levels -
The Indus Academy
Karachi, Pakistan 01.2004 - 04.2007
Skills
Adobe Suite
undefinedCertification
ISSA Certified Elite Trainer
Timeline
Project Manager
Big Red Oak
10.2023 - Current
Digital Specialist
CCI - Coca Cola Ićećek
09.2021 - 10.2023
Communications manager
Bayer Pakistan
04.2019 - 11.2020
Marketing and communications manager
Special Olympics Pakistan
04.2018 - 04.2019
Associate Creative Director
Connect Marketing Company
04.2017 - 04.2018
Senior Creative Manager
IAL Saatchi & Saatchi
05.2016 - 03.2017
Visualizer
Spectrum Y&R (affiliated with Young and Rubicam)
06.2014 - 02.2016
Bachelor of Arts - Visual Art & Communication Design
Indus Valley School of Art And Architecture
04.2010 - 04.2013
A Levels -
Southshore School for A level studies
01.2007 - 04.2009
O Levels -
The Indus Academy
01.2004 - 04.2007
ISSA Certified Elite Trainer
ISSA Certified Fitness Coach
ISSA Certified Nutritionist
ISSA Certified Strength and Conditioning Specialist
LinkedIn Learning Administrator
Diversity & Inclusion
Interests
Mixed Martial Arts
Art & Design
World History
Cooking, Nutrition & Patisserie
General Knowledge
Music
Health, Wellbeing & Fitness
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