Dynamic PR & Marketing Head with extensive experience at China Energy International Group, adept at managing diplomatic relations and crisis communications. Proven track record in stakeholder engagement and brand management, enhancing organizational reputation through strategic initiatives. Skilled in negotiation and cross-cultural communication, driving impactful results in complex environments.
Key Responsibilities:
- Managed government and diplomatic affairs, navigating complex bureaucratic landscapes to achieve organizational objectives
- Fostered strong media relations, securing coverage in prominent publications and outlets to amplify brand messaging
- Developed and implemented crisis management strategies to protect organizational reputation and maintain stakeholder trust
- Spearheaded stakeholder engagement initiatives, building and maintaining relationships with key influencers, partners, and decision-makers
Core Duties:
- Government and Diplomatic Relations: Managed interactions with government officials, diplomats, and bureaucrats to advance organizational interests
- Media Relations: Built and maintained relationships with media representatives, securing coverage and managing brand reputation
- Crisis Management: Developed and implemented crisis communication strategies to mitigate reputational risk
- Stakeholder Engagement: Identified, engaged, and built relationships with key stakeholders to drive business objectives
- Brand Management: Developed and maintained a strong brand identity, ensuring consistency across all marketing channels and communications
- Strategic Communications: Crafted and executed comprehensive communication strategies to drive business objectives and enhance brand reputation
- Diplomatic relations management:
- International relations
- Cross-cultural communication
- Negotiation and conflict resolution
- Protocol and etiquette
- Government Relations:
- Government affairs management
- Policy analysis and development
- Regulatory compliance
- Stakeholder engagement
- Media and Communications:
- Media relations
- Crisis communications
- Public relations
- Brand management
Best Employee of the Year Certificate
Accredited in Public Relations (APR):
Certificate of Appreciation:
Certificate of Appreciation:
- Marketing Department Employee of the Month Certificate:
Employee Appreciation Certificate
Best Employee of the Year Certificate