Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sana Shaukat

PR And Marketing Head
Rawalpindi, Punjab

Summary

Dynamic PR & Marketing Head with extensive experience at China Energy International Group, adept at managing diplomatic relations and crisis communications. Proven track record in stakeholder engagement and brand management, enhancing organizational reputation through strategic initiatives. Skilled in negotiation and cross-cultural communication, driving impactful results in complex environments.

Overview

9
9
years of professional experience
6
6
Certifications

Work History

PR & Marketing Head

China Energy International Group Co., Ltd (CEEC)
06.2023 - Current

Key Responsibilities:

- Managed government and diplomatic affairs, navigating complex bureaucratic landscapes to achieve organizational objectives
- Fostered strong media relations, securing coverage in prominent publications and outlets to amplify brand messaging
- Developed and implemented crisis management strategies to protect organizational reputation and maintain stakeholder trust
- Spearheaded stakeholder engagement initiatives, building and maintaining relationships with key influencers, partners, and decision-makers

Core Duties:

- Government and Diplomatic Relations: Managed interactions with government officials, diplomats, and bureaucrats to advance organizational interests
- Media Relations: Built and maintained relationships with media representatives, securing coverage and managing brand reputation
- Crisis Management: Developed and implemented crisis communication strategies to mitigate reputational risk
- Stakeholder Engagement: Identified, engaged, and built relationships with key stakeholders to drive business objectives
- Brand Management: Developed and maintained a strong brand identity, ensuring consistency across all marketing channels and communications
- Strategic Communications: Crafted and executed comprehensive communication strategies to drive business objectives and enhance brand reputation

PR & Marketing Director

China Energy International Group Co.,Ltd (CEEC)
12.2022 - Current

Deputy Director of Public Relations

China Gezhouba Group Company Limited (CGGC)
03.2019 - 2022

HR Head & Executive Assistant to the Chairman

Akbar Associates Private Limited
02.2017 - 02.2019
  • Optimized budget allocation by monitoring expenses, processing invoices, and negotiating with vendors for cost-effective solutions.
  • Served as a reliable liaison between the Chairman and internal/external stakeholders, fostering positive relationships.
  • Prepared comprehensive meeting agendas and materials to ensure smooth executive meetings and decision-making processes.
  • Facilitated timely completion of projects by providing administrative support to the Chairman and collaborating closely with cross-functional teams.
  • Boosted company reputation by representing the Chairman professionally in correspondence with high-profile clients or guests.
  • Contributed to executive decision-making through diligent preparation of data-driven reports and presentations.

Education

Master of Arts in English

University of South Asia
Lahore
01-2018

LLB - (Bachelor of Laws)

Punjab Law College
Rawalpindi
05.2001 -

Skills

    - Diplomatic relations management:
    - International relations
    - Cross-cultural communication
    - Negotiation and conflict resolution
    - Protocol and etiquette

    - Government Relations:
    - Government affairs management
    - Policy analysis and development
    - Regulatory compliance
    - Stakeholder engagement

    - Media and Communications:
    - Media relations
    - Crisis communications
    - Public relations
    - Brand management

  • -Expertise:
    - Government affairs management
    - Diplomatic relations management
    - Strategic communications
    - Crisis management
    - Stakeholder engagement
    - Brand management
    - Public relations
    - Policy analysis and development

Certification

Best Employee of the Year Certificate

Timeline

Accredited in Public Relations (APR):

12-2025

Certificate of Appreciation:

12-2024

PR & Marketing Head

China Energy International Group Co., Ltd (CEEC)
06.2023 - Current

Certificate of Appreciation:

06-2023

PR & Marketing Director

China Energy International Group Co.,Ltd (CEEC)
12.2022 - Current

- Marketing Department Employee of the Month Certificate:

10-2021

Employee Appreciation Certificate

06-2020

Deputy Director of Public Relations

China Gezhouba Group Company Limited (CGGC)
03.2019 - 2022

Best Employee of the Year Certificate

12-2018

HR Head & Executive Assistant to the Chairman

Akbar Associates Private Limited
02.2017 - 02.2019

LLB - (Bachelor of Laws)

Punjab Law College
05.2001 -

Master of Arts in English

University of South Asia
Sana ShaukatPR And Marketing Head