SANA RAFIQ
Islamabad
Summary
Dedicated, enthusiastic individual with great academic profile and a proficiency in communication, organizational, and people skills. Having a knack for market knowledge with a creative mindset. My objective is to obtain a position in a professional environment where my skills are valued and can benefit the organization Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company and customer success.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Operations & Acquisition Manager
Ghani Business Solutions
04.2023 - 05.2024
- Assessed areas of service concern and developed improvement plans.
- Cultivated strong relationships with vendors and clients to maintain and improve levels of customer service.
- Negotiated pricing and terms with vendors to secure the best value for the company.
- Hired and trained staff to improve the effectiveness of managerial activities.
- Completed monthly profit and loss performance reports.
- Facilitated resolution of vendor disputes and discrepancies.
- Generated reports on purchasing activities to support management decisions.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Maintained a professional, organized, and safe environment for employees and patrons.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Managed and motivated employees to be productive and engaged in work.
- Monitored and analyzed business performance to identify areas for improvement and make necessary adjustments.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Improved marketing to attract new customers and promote business.
- Control costs to keep businesses operating within budget and increase profits.
- Maximized performance by monitoring daily activities and mentoring team members.
- Onboarded new employees with training and new hire documentation.
- Accomplished multiple tasks within established timeframes.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
Operations & Acquisitions Manager
Al Najmi Group
06.2022 - 12.2022
- Analyzed purchasing data to identify areas for improvement and cost savings.
- Established and maintained accurate records of purchases, pricing, and payment terms.
- Researched and evaluated marketing strategies to determine the best fit for company needs and to identify growth opportunities.
- Hired and trained multiple staff as required in the organization
- Cross-train existing employees to maximize team agility and performance.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Set, enforce, and optimize internal policies to maintain responsiveness to demands.
Visiting Lecturer, Business Program
SZABIST
09.2017 - 01.2022
- Used a variety of learning modalities and support materials to facilitate the learning process and enhance presentations.
- Mentored and advised students to explore career pathways based on and amplify their knowledge, skills, and strengths.
- Utilized distance learning technology to instruct students remotely as well.
- Used PowerPoint and Google Classroom technology to give presentations to student classrooms.
- Created and designed quizzes, tests, and projects to assess student knowledge.
- Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
- Collaborated with faculty and staff to create meaningful learning experiences.
Visiting Lecturer, Business Program
HiAST
03.2011 - 12.2017
- Utilized a range of instructional techniques and supplementary resources to enhance presentations and speed up the learning process.Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Implemented instructional technologies in course delivery to engage and educate students.
- Created a positive and safe learning environment for students by setting and enforcing the classroom code of conduct.
- Taught a diverse student population by employing various learning styles and abilities.
- Built strong rapport with students through class discussions and academic advisement.
Marketing Manager
Ghani Business Solutions
03.2009 - 06.2013
Social Media Manager (Project Based, Part Time)
Unboxed
12.2023 - 04.2024
- Designed and implemented social media strategies to align with business goals.
- Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
- Conducted research to determine current benchmark trends and audience preferences.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
Education
Marketing
Szabist Islamabad Campus
Islamabad, Pakistan01.2020
MBA - Marketing
Sindh University
Jamshoro, Sindh, Pakistan01.2011
Skills
- Graphic designing
- Research
- Adaptability and Flexibility
- Content Writing
- Motivation
- Problem-solving aptitude
- Coaching and Mentoring
- Organization and filing systems
- Teamwork & Team Lead
- Analytical Thinking
- Managerial
- Observational skills
- Documentation And Reporting
- MS Office
Certification
- 2020, Smart PLS Workshop, Islamabad, Islamabad, Pakistan
- 2020, SPSS, Szabist, Islamabad, Pakistan
- 2020, MPLUS, Szabist, Islamabad, Pakistan
Languages
Urdu (Native)
Sindhi (Native)
English (Native/Bilingual)
Punjabi (Speaking- beginner)
Hindi (Speaking- fluently)
Personal Information
Title: Lecturer | Marketer | Business Developer
Timeline
Social Media Manager (Project Based, Part Time)
Unboxed
12.2023 - 04.2024
Operations & Acquisition Manager
Ghani Business Solutions
04.2023 - 05.2024
Operations & Acquisitions Manager
Al Najmi Group
06.2022 - 12.2022
Visiting Lecturer, Business Program
SZABIST
09.2017 - 01.2022
Visiting Lecturer, Business Program
HiAST
03.2011 - 12.2017
Marketing Manager
Ghani Business Solutions
03.2009 - 06.2013
Marketing
Szabist Islamabad Campus
MBA - Marketing
Sindh University
- 2020, Smart PLS Workshop, Islamabad, Islamabad, Pakistan
- 2020, SPSS, Szabist, Islamabad, Pakistan
- 2020, MPLUS, Szabist, Islamabad, Pakistan
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