Sana Khadeja Khan
Karachi
Summary
Dynamic marketing professional with a proven track record at Muller & Phipps, excelling in strategic brand promotion and sales training. Adept at leveraging social media and content marketing to enhance visibility, while fostering strong customer relationships. Recognized for innovative campaign execution and exceptional communication skills, driving impactful results in competitive environments.
Overview
8
8
years of professional experience
Work History
Freelance Writer
Aurora Magazine (DAWN Group)
01.2021 - Current
- Collaborate on brand and corporate content for clients including Dalda and local SMEs.
- Conduct research, interviews, and strategy alignment for high-visibility editorial features.
- Provide branding insight and narrative strategy tailored to diverse industries.
Management Trainee
Muller & Phipps (Castrol Pakistan)
02.2020 - 02.2021
- Spearheaded day-to-day operations for Castrol’s Zoom Application project, overseeing usage data, reporting, and team compliance.
- Trained and mentored sales staff across retail and B2B segments on product knowledge, digital sales tools, and customer interaction.
- Created and implemented marketing materials (digital & print), and assisted in developing campaigns aligned with Castrol’s brand image.
- Coordinated between departments to ensure timely execution of field activities and sales promotions.
Customer Service Agent
IBEX (TRG)
04.2019 - 07.2019
- Delivered quality service across voice and chat platforms, handling U.S.-based clients in fast-paced campaigns.
- Developed expertise in customer satisfaction, conflict resolution, and CRM systems.
- Gained valuable exposure to service metrics, empathy-based communication, and time management under pressure.
Entrepreneur
Elie Ruby (Self-employed)
01.2017 - 01.2019
- Launched and operated a clothing business, handling everything from design sourcing to client management.
- Created branding material, social media presence, and managed vendor relations.
- Built a loyal customer base through personalized service and consistent quality.
Marketing Executive
ITAG
08.2019
- Led high-intensity marketing campaigns, including digital outreach, partnerships, and event promotions.
- Managed social media calendars, content creation, and influencer collaboration to grow brand visibility.
- Conducted market research and competitor analysis to align strategies with customer preferences.
Education
A-Levels - Commerce
Nixor College
Karachi01.2013
O-Levels - Commerce
Springfield School
Karachi01.2011
BBA - Marketing & Supply Chain Management
Institute of Business Management (IoBM) | Greenwich University
Skills
- Sales Training & Team Development
- Strategic Marketing & Brand Promotion
- Customer Relationship Management
- Social Media & Content Marketing
- Event Coordination & Public Engagement
- Microsoft Office & Canva (Design & Presentation Tools)
- Strong Communication & Management Skills
Volunteer Experience
SWAT Society, IoBM, 2013, 2015, Led and promoted major social campaigns including Meat Donation Drive, Winter Drive, and Indus Hospital Blood Drive., Managed PR and team leadership for events like the Annual Sports Day (led Grade 1 team, media coordination)., Actively engaged in outreach, promotions, and enrollment for underprivileged children’s education.
Internships
- Pakistan Petroleum Limited – 5 weeks | Admin & Communications
- United Energy Pakistan – 6 weeks | Project Trainee
Timeline
Freelance Writer
Aurora Magazine (DAWN Group)
01.2021 - Current
Management Trainee
Muller & Phipps (Castrol Pakistan)
02.2020 - 02.2021
Marketing Executive
ITAG
08.2019
Customer Service Agent
IBEX (TRG)
04.2019 - 07.2019
Entrepreneur
Elie Ruby (Self-employed)
01.2017 - 01.2019
A-Levels - Commerce
Nixor College
O-Levels - Commerce
Springfield School
BBA - Marketing & Supply Chain Management
Institute of Business Management (IoBM) | Greenwich University
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