Sana Anwar
Digital Marketing Specialist
Abbottabad,KP
Summary
Results-driven Digital Marketing and Operations Professional with extensive experience supporting healthcare, chiropractic, and medspa businesses through innovative marketing strategies and automation systems. Proven track record in leading cross-functional teams, managing multi-channel campaigns, and optimizing CRM workflows using GoHighLevel. Skilled in developing tailored marketing solutions that enhance lead generation, client retention, and brand visibility. Adept at blending creativity with technical efficiency — from AI chatbots and social media management to video and content strategy — to deliver measurable business growth. Recognized for strong leadership, client relations, and a hands-on approach to driving operational excellence in fast-paced digital environments.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Team Lead – Digital Marketing
Clinic Nudge
04.2025 - 09.2025
- Lead and manage a cross-functional team handling client strategy, content creation, automation, and performance marketing.
- Develop and execute tailored marketing campaigns to help healthcare and medspa clients attract, nurture, and retain leads.
- Oversee CRM setup, automation, and integrations through GoHighLevel, ensuring efficient lead management and conversion tracking.
- Supervise the creation of high-quality social media content, ad creatives, videos, and blogs aligned with each client’s brand voice.
- Implement and optimize AI-driven tools such as chatbots, AI agents, and automated follow-up systems to enhance engagement.
- Analyze campaign performance metrics, prepare client reports, and identify actionable insights for continuous improvement.
- Coordinate with website developers and designers for site adjustments, landing page optimization, and conversion-focused design.
- Ensure timely project delivery and maintain client satisfaction through strong communication and strategic guidance.
- Contribute to business development and client retention by providing innovative digital growth strategies.
Senior Executive Manager
Clinic Envy
07.2024 - 04.2025
- Oversaw operations, client relationships, and marketing campaigns for multiple chiropractic and medspa businesses across the U.S.
- Supervised a cross-functional team of virtual assistants, designers, and content creators to ensure smooth and timely project execution.
- Managed client onboarding, strategic planning, and performance tracking to drive measurable business growth.
- Developed and executed marketing strategies focused on lead generation, client retention, and service expansion.
- Optimized CRM systems and automation workflows in GoHighLevel, improving lead conversion and follow-up efficiency.
- Directed social media management, paid ad campaigns, and local SEO efforts to increase online visibility and engagement.
- Collaborated closely with clients to identify opportunities for new offers, promotions, and patient acquisition campaigns.
- Produced detailed performance reports and insights to guide data-driven decision-making and maximize ROI.
- Maintained exceptional client satisfaction through transparent communication, proactive problem-solving, and consistent delivery.
General Virtual Assistant
Chiropraise
06.2023 - 05.2024
- Managed daily administrative and marketing support tasks for multiple chiropractic and med spa clients.
- Handled client communications, meeting scheduling, and calendar coordination to ensure smooth workflow.
- Created and scheduled social media content across Facebook and Instagram using Meta Business Suite.
- Assisted in CRM management through GoHighLevel, including contact updates, automation setup, and lead tracking.
- Supported website updates and landing page edits to improve user experience and client conversions.
- Coordinated with design and content teams for social media graphics, video edits, and promotional materials.
- Conducted online research, report preparation, and documentation for client projects and campaigns.
- Ensured timely delivery of tasks and maintained client satisfaction through proactive communication.
Virtual Assistant
Digital Growth Holdings
09.2021 - 04.2022
- Worked with multiple clients to plan and execute social media marketing campaigns on Facebook.
- Created ad creatives, visuals, and branding materials tailored to each client’s audience.
- Managed small business pages and helped grow engagement and reach through organic and paid strategies.
- Designed promotional materials, infographics, and digital content using Canva.
- Provided reports and insights using Excel, improving clients’ ad performance and ROI.
- Gained hands-on experience with different CRM tools and campaign management platforms.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
Education
Bachelor of Science - Media & Communication Studies
IIUI Islamabad
Islamabad, Pakistan 05.2001 -
Skills
Digital Marketing & Strategy
Social Media Marketing (Meta, Instagram, LinkedIn, GMB, Tiktok, Youtube)
Campaign Planning & Execution
Lead Generation & Nurturing
Paid Ads Management (Meta & Google)
Content Strategy & Calendar Management
Automation & CRM Management
GoHighLevel (GHL) – CRM setup, pipelines, automations, workflows
Chatbots, AI Agents & Calling Bots Integration
Funnel & Landing Page Optimization
Email & SMS Marketing Automation
Creative & Content Management
Video Editing & Graphic Designing Coordination
Blog & Social Media Content Creation
Branding & Visual Communication
Copywriting for Ads, Websites, and Campaigns
Client & Project Management
Client Onboarding & Retention Strategy
Team Leadership & Task Delegation
Performance Tracking & Reporting
Cross-functional Coordination
Tools & Platforms
GoHighLevel (GHL)
Canva
Meta Business Suite
Google Workspace
ClickUp / Slack / Trello
ChatGPT & AI Productivity Tools
Timeline
Team Lead – Digital Marketing
Clinic Nudge
04.2025 - 09.2025
Senior Executive Manager
Clinic Envy
07.2024 - 04.2025
General Virtual Assistant
Chiropraise
06.2023 - 05.2024
Virtual Assistant
Digital Growth Holdings
09.2021 - 04.2022
Bachelor of Science - Media & Communication Studies
IIUI Islamabad
05.2001 -