Samir Malik

• I am managing a group company managing Master Motor Corporation Private Limited- Pakistan's leading automotive manufacturing and assembling company, producing and distributing trucks and buses.
• Established new business relationship with a new partner chinese T-King Truck Brand.
• Developed innovative marketing strategies to grow brand love and brand awareness, Such as #WeLoveYutong #GoldenTicketCampaign and influencer marketing on safety of our buses.
• Set annual company objectives and sales volume targets, production efficiency targets, cost reduction target.
• Reviewed P&L of each sales order and approved or declined orders.
• Set company's terms and conditions for sales of regular commercial customers and on long term government contracts based on changing business environment, advance payment, any additional duties or government taxes.
• Negotiated with T-King brand on new product and achieved 40% discount on the first year of orders.
• Successfully Launched latest generation Yutong bus, NOVA, that is currently our best selling model, negotiated pricing, specs, production positioning, branding and marketing alongside a team of 5 including the sales and marketing director.
• Planned and approved new bus product launch event. NOVA bus the most premium bus launch event in the country.
• Initiated an innovative efficiency improvement and cost saving culture by establishing monthly Kaizen Awards ceremonies, a trophy and prize money which are given to the top 3 teams that have done innovation in their work, cost saving or efficiency improvement.
• Managed partnerships and strategic business relationships and negotiated contract terms and sales volumes and kit prices.
• Directed product expansions to propel business forward, meet changing customer needs.
• Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
• Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
• Analyzed industry trends and tracked competitor stock levels, sales trends to inform decision making on pricing and product.
• Managed product pricing and negotiating with principles.
• Approving hiring and firing of the company.
• Rebuilt higher management team by hiring better professional.
• Managed and approving inventory ordering and stock levels.
• Oversaw marketing activities such as roadshows, digital, product launches, events.
• Facilitated business growth with international deal and collaboration with ENOC Link UAE and Master Motor to gain orders for trucks that would be used for mobile fuel stations.
• Strengthening sales and market presence by establishing 3 new dealerships in new and existing markets with growth potential.
• Enhanced Sales team bonding and collaboration in approving and participation in 2 nationwide sales trainings.
• Sales team motivation target reward system, increased sales person commission but on selling minimum target quantity then they will get commission.
• Revised and reviewed company policies such as car policy and fuel allowance.
• Presented company quarterly and annual performance to the board with the support of finance, sales teams.
• Increased company profitability- stopped overtime factory work, froze hiring, increased, efficiency manpower utilization, man power reduction, Kaizen (cost saving initiative), solar energy, monitoring production damages, reusing packing materials.
• Enhanced motivation in the company by applying reward and recognition system, teams and employees who made exceptional efforts or identifying and correcting cost savings such as setting up solar project were given bonus and recognized for their efforts in a special event.
• Sales developed and implemented price authority matrix.
• Restructured customer service department.
• Monitored expenditures with strick budget controls.
• Approved equipment and elements required for production.
• Visiting China for annual distributor conferences, partner negotiations, new product explorations and Chinese Annual Autoshow.
• Master Motor won Foton Global Partner Award of Best Customer Care 2023.
• Improved worker motivation and environment at the factory by giving them better food quality and meal option a building a new factory canteen for them to give them a nice dignified environment to eat in.
• Represented organization at industry conferences and events.
• Managed dealer relationships.
• Led a Master Group CSR initiative- reduce deaths by giving access to women and their children to medical support in remote villages of Pakistan. Constructed the first mobile health care truck fully equipped with medical equipment and donated it to Shahid Afridi Foundation (NGO).
• Led a Master Group CSR Flood Relief initiative, donated 200 tents, 1,400 ration bags for flood victims in Pakistan.

• Worked on Group Projects that lead to efficiency improvement and cost reduction.
• Chaired Group's cost reduction and efficiency improvement committee, provided feedback to each companies team in terms of how to calculate savings and efficiencies.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Revamped two group company websites- Managed a team of 5 of IT and marketing department.
• Spearheaded 6 Solar Projects for 4 group companies on 5 different locations. The project size was 9.5 MW and an investment of 1million dollars.
• Negotiated Telecommunication for entire group with one provider and achieved 45% annual savings alongside other benefits.
• Improved workers welfare of the group, by improving quality and safety of their transportation to the factories.
• Leveraged my network to expand the groups export market, gained export orders in Italy and Mexico for Group company Master textiles and West African for Furniture company Celeste Home Fashion.
• Negotiated and achieved 30% savings on annually for group companies TVC and Digital marketing agency expense Group M by providing them the opportunity to work with the entire group's companies.
• Worked with a Group company Celeste Home Fashion a home furniture brand (Home Furniture manufacturing Industry) worked on a client's project with our interior design team. Project was a success and the client was extremely happy with the design of the new products we made and quality. It became a model studio for the company and the new product line we made was a furniture series of modern design that including a bed, chairs, dinning table, sofas, study desk, coffee table, cupboards, closets, and ottomans. These product have become the companies standard products and are now the best selling products.

• Collaborated with other board members to develop and execute programs and plans.

• Provided guidance and leadership on strategic planning initiatives and organizational development.
• Served as advocate and ambassador for organization to set up forums.

• in 1 year created grew the number of forums from 4 to 9 forums.

• Managed and maintained each forum needs and requirements.

• Managed and updated a list of members interested in being in a Forum.

• Carefully selected YNG members and coordinated their forum trainings and help them with any issues like finding new members and facilitators.

Managed the Marketing and Brand department in Master Changan Motors a group company that is in the automobile industry. It is a joint venture between Master Group and Changan- It manufactures, assembles and distributes Changan's light pick up vehicles and passenger vehicles in Pakistan.

• Managed team and agencies worked on TVC's/DVC's, Out of Home, mall activations, roadshows, vehicle displays, promotional, digital activity, test drive activities, online publications, news articles and social media activities.
• Elevated the brand as a premium and futuristic automobile brand. autonomous vehicles, sponsorships and partnerships with most famous golf tournaments, NGO's, industry leading celebrities, annual SOS ball, amazing deals exclusive parties with international DJ.
• Won Changan international Overseas Brand and Marketing Award 2022.
• Won Effie's Gold Award in Pakistan with #AlsvinDriveYourDream Changan Alsvin, the most viral campaign touching on the pain points of the Pakistani consumer on boarded and managed creative agency Ogilvy.
• Launched new Changan SUV- Oshan X7 as premium with 360 campaign, Oshan TVC, digital marketing, mall activations all saving 40% of the budget.
• Managed budgets and timelines.
• Transformed social media presence- crafting premium and engaging posts and content.
• Managed marketing agencies ogilvy and saatchi and saatchi.
• Conducted brand Surveys.
• Boosted social media presence and fan base from 18K to 26K followers on instagram and 250k to 300k on Facebook in 1 year using social media strategies contests and exciting content.
• Improved product credibility by conducting and promoting customer testimonials.
• Managed dealership branding.
• Promoted product on by doing video reviews by Pakistan largest automobile review page-Pakwheel's.
• Visiting China for annual distributor conferences, partner negotiations, new product and partner exploration and Chinese annual autoshow.

• In this year I worked with three different companies, Master Enterprise (Mattress Manufacturing), Master Motor (Commercial vehicle ie Truck and Buses automobile manufacturer and distributor of) and Master Changan Motors (Passenger vehicle automobile manufacturer and distributor. I also executed on group projects, lead group CSR initiatives and was responsible for the marketing department at Master Motors.

• Lead CSR initiatives such as Dar ul Sukoon (a NGO organization that takes care of underprivileged children with severe mental and physical disabilities) donating 100 mattresses to Dar Ul Sukoon and sponsoring and organizing activities like talent show and games for the children. Making and promting a video on this initiative from our social media platforms to encourage others to donate and support Dar ul Sukoon and create brand love.

• #DoNotLetThemSleepHungry CSR campaign, in the pandemic lock down partnered with a NGO Saylani Welfare Trust to donate food and essential products and successfully feeding 20,000 people across Pakistan with the support of Salyani Welfare Trust. Used our group's social media platform to help raise funds towards feeding 30,000 more affected people to reach a total of 50,000!

• Revamped and redesigned 3 Group Company websites.

• Managed a TVC for our new product a school bus.

• Strategy to build brand awareness and customer confidence- managed video customer testimonials for trucks and buses.

• Drove a strong social media and digital movement within the company and utilized the power of digital marketing.

• Managed social media calendar, did content writing and worked with graphic designer with create social media posts.

• Planned Foton annual conference.

• Organized social media contests to increase following and engage customers.

• Negotiated with marketing agencies and vendors.

• Managed marketing budget and resource allocation.

Helped coordinate and set up TEDxToronto's Afterparty event.