SAMEER PAUL
Karachi,Sindh
Summary
Highly innovative and results-driven Technical Product Manager & Project Management professional with over 18 years of expertise driving Digital Transformation and product development across banking and e-commerce. Recognized for pioneering industry-first solutions, including AlfaMall, Pakistan’s first end-to-end e-commerce platform on WhatsApp, and developing groundbreaking Chatbot solutions, such as Pakistan's first Banking BOT on WhatsApp. Proven expert in managing end-to-end product lifecycles, leading large-scale digital initiatives, and implementing innovative strategies to achieve scalable growth. Specialized in digital product growth marketing, app-based customer journeys, and utilizing Agile methodologies to deliver impactful results in competitive markets. Adept at leveraging AI/ML integration and data analytics to significantly enhance customer experiences and operational efficiency.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Product & Growth Manager (Vice President) – Conversational Banking
BankAlfalah
02.2023 - Current
- Led the entire project management team, driving strategic planning and execution across all digital initiatives to meet transformation goals and move calls diversion to 50% towards self services BOTS.
- Achieved Rs.50 Million sales in short time at AlfaMall ecommerce platform.
- Managed the end-to-end implementation, testing, and release of banking products, utilizing Agile methodologies to accelerate timelines and optimize resource utilization.
- Spearheaded the development and launch of key platforms: the Freelancer App, AlfaApp, eCommerce Platform, and AI/ML Chat products.
- Served as Product Owner for multiple BOTs (HR BOT, Customer Experience BOT, Banking Product BOT), overseeing digital transformation in transactions and user interactions.
- Conceptualized and implemented the AskAlfa Chat platform on AlfaApp, significantly improving customer engagement.
- Developed and executed growth strategies to expand market presence.
- Analyzed customer data to identify trends and drive targeted marketing initiatives.
- Collaborated with cross-functional teams to enhance product offerings and customer experience.
- Managed stakeholder relationships to support strategic business objectives.
- Boosted team productivity through the implementation of effective project management methodologies.
- Optimized pricing structure, balancing profitability with customer value perception.
- Enhanced employee satisfaction and performance, providing regular feedback and personalized professional development plans.
Product Manager (AVP-II) – Conversational Banking
BankAlfalah
05.2021 - 02.2023
- Successfully launched four key digital products aligned with the strategic roadmap, driving significant business growth.
- Led the project management and digital transformation efforts to develop and launch a digital KYC app, securing over Rs. 1000 million in digital transactions.
- Created and implemented an industry-leading WhatsApp BOT and a PWD App to support remote work opportunities.
Project Manager
DVC Ventures
01.2020 - 01.2021
- Successfully delivered 7+ complex projects, including CRM implementations, Salesforce integrations, mobile applications, and ChatApps, ensuring seamless execution and client satisfaction.
- Managed project delivery for banking clients, tracking status and providing regular reports on key milestones and challenges.
- Implemented risk management strategies, reducing potential project delays and ensuring compliance.
- Facilitated stakeholder meetings to align project objectives with business goals and expectations.
- Led cross-functional teams to achieve project milestones on time and within budget.
- Developed detailed project plans that enhanced workflow efficiency and resource allocation.
Premier Services Manager, Corporate Digital Banking
Standard Chartered Bank
01.2012 - 01.2019
- Led the development and implementation of all aspects of Corporate Digital Banking projects, from inception to successful execution.
- Managed digital customer onboarding processes and ensured smooth deployment of digital solutions.
- Led service operations to enhance customer satisfaction and streamline processes.
- Developed training programs for staff to improve service quality and efficiency.
- Implemented strategies to reduce response times for customer inquiries and issues.
- Analyzed service metrics to identify areas for performance improvement and growth.
Education
M.Phil - Marketing Management
KASBIT Institute of Technology
Karachi, SD01.2013
Master’s - Economics
Karachi University
Karachi, SD01.2008
Skills
- Specialized in launching Conversational Banking solutions (BOTs), managing CRM, facilitating Digital KYC, and fostering Community Building to enhance the Customer Experience Digital Products, Digital Product Growth Marketing, Product Lifecycle Management, AI/ML Chat Products, Customer Journey Mapping, Digital Transformation Roadmaps
- Agile Methodologies, Project Lifecycle Management, UAT (User Acceptance Testing), Cross-functional Collaboration, Strategic Planning & Execution
- Conversational Banking, Banking BOTs, Digital KYC, E-commerce Platforms, App Development, Digital Solutions Deployment, Customer Experience Enhancement
- Data Analytics (or Data-Driven Decision Making): Directly supported by the source
- Scrum Master/Agile Coaching: Directly supported by the certification
- Cloud Native Development: Supported by a certification
- Software Testing & Quality Assurance (QA): Supported by a certification and job duties (UAT)
- CRM management , Customer acquisition, Community building, Marketing automation and Competitor analysis
- Drives scalable business results by managing Product Lifecycle, optimizing Customer Acquisition, executing Digital Transformation Roadmaps, and deploying Marketing Automation informed by Data Analytics and Competitor Analysis
- Expert in overseeing the entire Project Lifecycle and driving efficient digital initiatives using Agile Methodologies, Scrum Master principles, UAT, and QA
Accomplishments
- Pioneered Industry-First Conversational Banking and E-commerce: Conceptualized, developed, and launched AlfaMall, Pakistan’s first end-to-end e-commerce platform on WhatsApp , and created Pakistan's firstBanking BOT on WhatsApp, establishing a new benchmark for digital engagement in the banking sector.
- Drove Significant Digital Transaction Growth: Led the digital transformation initiative to develop and launch a digital KYC app that successfully secured over Rs. 1000 millionin digital transactions.
- Led Large-Scale Product Development and Project Delivery: Successfully managed the end-to-end implementation and launch of multiple strategic products, including the Freelancer App, AlfaApp, eCommerce Platform, and AI/ML Chat products.
- Delivered Diverse Project Portfolio: Managed and successfully delivered 7+ projects for banking clients, including CRM implementations, Salesforce integrations, mobile applications, and ChatApps.
- Enhanced Customer Experience through AI: Conceptualized and implemented the AskAlfa Chat platform on AlfaApp and oversaw the development of various BOTs (HR, Customer Experience, Banking Product) , utilizing AI/ML integration to improve customer interactions and digital transformation in user interactions.
- Managed Complex Project Lifecycles: Led the entire project management team , managing the full project lifecycle from ideation to release for digital initiatives usingAgile project management methodologies to streamline processes and optimize resources.
- Recognized for Excellence: Awarded the Best Product Manager Digital Banking Award by BankAlfalah in both 2022 and 2023 , alongside the broaderDigital Banking Award for the same years.
Certification
Diploma in AI Artificial intelligence
Diploma in Cloud Native Development Bootcamp
Certified in Software Testing & Quality Assurance
Certified Project Manager
Certified Digital Marketing Professional
Certified Agile and Scrum Master
Awards
Certified Agile and Scrum Master, Certified Project Manager, Certified Digital Marketing Professional, Diploma in AI Artificial intelligence, Best Product Manager Digital Banking Award, BankAlfalah – 2022 & 2023, Digital Banking Award – 2022 & 2023
Languages
English
Native or Bilingual
Urdu
Native or Bilingual
German
Professional Working
Timeline
Senior Product & Growth Manager (Vice President) – Conversational Banking
BankAlfalah
02.2023 - Current
Product Manager (AVP-II) – Conversational Banking
BankAlfalah
05.2021 - 02.2023
Project Manager
DVC Ventures
01.2020 - 01.2021
Premier Services Manager, Corporate Digital Banking
Standard Chartered Bank
01.2012 - 01.2019
M.Phil - Marketing Management
KASBIT Institute of Technology
Master’s - Economics
Karachi University
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