Samar Altaf

• As the Head of Technical SEO at Pixelz360, I oversee the technical aspects of SEO for a diverse range of clients, including those in the automotive sector and beyond.
• My role involves resolving technical issues, optimising site performance, and ensuring seamless integration with web development teams.
• I also lead training efforts for SEO professionals, manage comprehensive SEO strategies, and drive improvements across various industries.
• My work has significantly enhanced search engine visibility, increased web traffic, and boosted sales for clients across multiple sectors.
• Lead the technical SEO department, addressing technical issues, Google Search Console (GSC) errors, and UI/UX improvements across multiple projects.
• Coordinate with the web development team to implement technical changes and optimise site performance for search engines.
• Train and mentor SEO team leads and SEO specialists in advanced technical SEO strategies.
• Develop and execute off-page SEO strategies to improve backlink profiles, DA, DR, website PR, and search rankings.
• Conduct competitor analysis and provide insights to optimise campaigns and outperform competitors.
• Oversee social media optimisation (SMO) and Google Business Profile (GBP) management for various projects.
• Conduct in-depth SEO audits for client pitching, ensuring all potential areas of improvement are identified and addressed.
• Successfully managed SEO campaigns for automotive clients, including cash-for-cars, car removal, towing services, scrapyards, and car buyers, contributing to increased online visibility and lead generation.
• Led SEO strategies for clients in diverse industries, such as health, management services, construction, archaeology, heritage consulting, and wedding armaments, helping well-known Australian brands improve their search rankings and online presence.
• Spearheaded content development strategies aligned with SEO goals to drive engagement and traffic.
• A results-driven SEO Specialist with over 6 years of experience in technical SEO, content strategy, and link building.
• I began my career as an SEO Intern, quickly advancing to SEO Expert within the same company.
• I then took on roles as an SEO Consultant for companies in UAE, India and Nepal, delivering strategic SEO services to improve search rankings and drive traffic.
• Afterward, I joined a new company as an SEO Team Lead, where I spearheaded SEO initiatives and played a key role in optimising performance.
• Currently, as the Head of Technical SEO, I lead a team in implementing data-driven SEO strategies that enhance visibility, optimise performance, and drive business growth.

At Animaker Media, I served as an SEO Consultant, leading initiatives to strengthen the company’s online presence and drive measurable business growth. I developed and executed a comprehensive SEO strategy that increased organic traffic by 65% over 12 months and improved search rankings for over 50 high-priority keywords. I conducted in-depth website audits, resolving technical SEO issues such as site speed, crawl errors, and indexation problems, which boosted overall site health from 72% to 92%. I optimised on-page content and metadata, enhancing visibility and user engagement, and implemented a targeted link-building campaign that secured over 120 high-authority backlinks, increasing the domain authority from 32 to 48. I worked closely with the content and marketing teams to align SEO efforts with broader business goals, resulting in a 40% increase in lead generation through organic channels. My role also involved providing detailed monthly performance reports, actionable insights, and recommendations to the leadership team, helping Animaker Media achieve sustainable digital growth.

• At Etrosoft, I began my SEO career as an intern and quickly advanced to the role of SEO Expert.
• I played a pivotal role in developing and implementing SEO strategies for both local and international clients.
• My responsibilities spanned social media optimisation, Google My Business (GMB) management, on-page and off-page SEO, and data reporting using Locker Studio and Power BI.
• I worked with prominent brands like Zugucase and international educational institutions across Japan, China, Thailand, and Korea, as well as clients in the USA, UK, Dubai, and UAE.
• My efforts significantly enhanced traffic, sales, and lead generation for e-commerce and other websites, consistently meeting and exceeding client objectives.
• Started as an SEO Intern, quickly promoted to SEO Expert due to demonstrated proficiency and results.
• Developed and executed comprehensive SEO strategies, including on-page and off-page optimisation.
• Managed social media and Google My Business (GMB) profiles to enhance online presence and engagement.
• Utilised reporting tools like Locker Studio and Power BI for performance tracking and data analysis.
• Conducted local and international SEO for clients, including brands like Zugucase and well-known educational institutions in Japan, China, Thailand, and Korea.
• Worked with clients from the USA, UK, Dubai, and UAE, and optimised e-commerce websites.
• Achieved substantial increases in traffic, sales, and leads, effectively meeting client goals.

• Company Overview: A travel company specializing in tour services in Nepal.
• As an SEO Consultant at Boundless Adventure, I focused on resolving technical SEO issues and optimizing the website to enhance its search engine rankings.
• My efforts were aimed at improving online visibility and driving traffic from target markets, particularly from the USA and other international locations.
• Through comprehensive SEO strategies, I successfully increased the website's performance and visibility, contributing to the company's growth in the competitive travel industry.
• A travel company specializing in tour services in Nepal.

• As an SEO Consultant at Info Tech Edge, I was responsible for enhancing the online presence of Solve Zone, the company's platform offering content, assignment, and thesis writing services for educational institutions across India.
• I developed and executed SEO strategies to improve search engine rankings and drive targeted traffic to the website.
• Additionally, I optimized the site for better visibility and user experience, contributing to increased engagement and lead generation.
• My role also involved implementing SEO best practices to support the company's digital marketing courses and educational offerings.