Summary
Overview
Work History
Education
Skills
Timeline
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Salman Abid

Salman Abid

Sales / Marketing / Operations / Capability / Trade
Multan

Summary

Highly Motivated Sales Professional with extensive sales operations, customer service, trade to market & sales experience. Outgoing sales professional with track record of driven increased sales, improving buying experience & elevating company profile with target market.

Overview

17
17
years of professional experience

Work History

Sales Development Manager

Pepsi - Naubahar Bottling Company
06.2022 - 09.2023

Ensuring monthly / Quarterly / Annual Targets.
Looking after the sales operations.

Manage & Ensure Operational as well as Delivery KPI’s.
Developing PJP & focus on Route optimization.
Responsible for Primary Sales, Secondary Sales, Managing Whole sale & Mini stockiest.
Ensure range selling in a way to increase availability and numeric distribution to maintain the market share as per company standard.
Ensuring distributor slab wise, monthly, quarterly & annual target.
Coaching & work with the Order Bookers in the Market.

RTM Executive / Preselling / Business Development

Pepsi Cola Bottlers Multan (Shamim & Co.)
03.2020 - 05.2022

Maintain Operational KPI’s as well as Volume KPI’s of the Pre seller through training, development and Direct Induction (Work With) in market.
Ensuring Morning & Evening meeting with team on their Operational as well as Volume KPI’s on Target VS. Booking Vs. Execution managing the sales operations.
Have a continuous follow up with Sales Team on the availability of All Packs in retail, LMT’s General Trade.
Track & report the daily progress of the distributions & share the respective stakeholders.
Assist the relevant team in Geo Tagging Process.

Team work & smooth coordination upward as well as with the distribution staff.
Ensure Sales & Distribution Model in line with the company strategies.
Execute and Evaluate RTM Performance distributor infrastructure.

Develop & implement solid RTM strategy in line with the Urban & Rural Contribution.
Effective use of Theia Software System.

Area Sales Manager

SpiceCo Foods (Pvt.) Ltd.
12.2019 - 03.2020

Manage distributors and their sales force to ensure delivery of KPI’s through effective execution of Primary and Secondary sales strategies & sales operations.
Maximizing the mix of brands to ensure growth and profitability by channel.
Handling of Sales team and responsible to set the route wise sales target set by the company and facilitate sales team to achieve them by monitoring of route wise target of each sales representative on daily basis.
Ensure range selling by sales staff in a way to increase availability and numeric distribution to maintain the market share as per company standard.

Manage Distributors on daily basis in towns and Rural.
Develop weekly & monthly sales report trackers and ensure that my team follows them developing and implementing outstation and rural program aligned with distribution strategy.
Ensure the regional returns get on time; stay connected with all stake holders.
Conversion and retention of Key Accounts, Captive and General Market outlets
Manage and develop high performing team, leading from the front.

Assistant Manager Sales & Marketing

Gourmet Beverages
01.2015 - 11.2019

Team Leader

Philip Morris International, PMI
01.2012 - 12.2014

Sales Promoter

Pakistan Tobacco Company (PTC)
01.2007 - 12.2011

Education

Masters in Business Administration -

Bahauddin Zakariya University
Multan
04.2001 -

Skills

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Timeline

Sales Development Manager

Pepsi - Naubahar Bottling Company
06.2022 - 09.2023

RTM Executive / Preselling / Business Development

Pepsi Cola Bottlers Multan (Shamim & Co.)
03.2020 - 05.2022

Area Sales Manager

SpiceCo Foods (Pvt.) Ltd.
12.2019 - 03.2020

Assistant Manager Sales & Marketing

Gourmet Beverages
01.2015 - 11.2019

Team Leader

Philip Morris International, PMI
01.2012 - 12.2014

Sales Promoter

Pakistan Tobacco Company (PTC)
01.2007 - 12.2011

Masters in Business Administration -

Bahauddin Zakariya University
04.2001 -
Salman Abid Sales / Marketing / Operations / Capability / Trade