Salman Idrees
Head Of Retail
Lahore
Summary
Experienced retail and operations professional with over 14 years of expertise in leading retail chains and markets. Skilled in retail strategy, team leadership, HR management, customer service, and loss prevention. Demonstrated success in increasing sales, improving operational efficiency, and enhancing customer satisfaction in various retail settings. Recognized for strategic thinking, team development, and process improvements.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Head of Retail
02.2025 - Current
- Developed and implemented retail strategies to boost sales, profitability, and customer loyalty.
- Oversaw all store operations, inventory, and supply chain functions.
- Led cross-functional teams including store and department managers.
- Enhanced customer experience through complaint resolution and loyalty initiatives.
- Managed retail budgets, sales forecasts, and expense control.
Head of Human Resources
12.2023 - 02.2025
- Led HR strategy, recruitment, training, and employee relations.
- Fostered leadership development and cross-department collaboration.
- Ensured compliance with labor laws and internal HR policies.
Area Retail Head
10.2021 - 12.2023
- Managed multi-store operations, customer service, and sales strategy.
- Oversaw marketing initiatives and customer loyalty programs.
- Drove business development and customer experience improvements.
Store General Manager
07.2019 - 10.2021
- Directed full store operations including HR, sales, and inventory control.
- Delivered on sales targets and operational KPIs.
Assistant District Manager
Service Sales Corporation (Pvt.) Ltd.
01.2019 - 08.2019
- Oversaw multiple branches, ensuring consistent customer service and sales delivery.
- Implemented district-level retail strategies and performance reviews.
Branch Supervisor (Marketing Specialist)
Danube Co. Ltd.
07.2016 - 12.2018
- Managed branch operations with a focus on marketing and customer engagement.
- Enhanced customer retention and sales through marketing campaigns.
Manager Home Electric and DIY
METRO Pakistan (Pvt.) Ltd.
04.2014 - 07.2016
- Managed DIY & Home Electric department: sales, audits, merchandising, shrinkage control.
- Customer relationship building, competitor analysis, and team training.
Department Manager – Checkout, Customer Services & BART
01.2013 - 04.2014
- Led front-end operations including tills, warranty, and customer complaints.
- Ensured SOP compliance in cash handling and reconciliations.
Department Manager – Dairy, Bakery & Frozen Food
09.2012 - 01.2013
- Maintained inventory freshness, merchandising, and shrinkage control.
- Ensured hygiene, planogram compliance, and customer service.
Security & Loss Prevention Executive
09.2010 - 09.2012
- Reduced shrinkage and theft through strict SOP adherence and investigations.
- Conducted audits, barcode verifications, and customer return checks.
Loss Prevention Officer
09.2010 - 03.2011
- Prevented asset loss, monitored anomalies, and implemented theft-prevention tactics.
Education
MBA - Marketing
COMSATS UNIVERSITY,LAHORE
LAHORE 04.2001 -
B.COM - Commerce
PUNJAB UNIVERSITY
LAHORE 04.2001 -
Skills
People Management
Customer Service
Leadership
Team Management
HR Management
Customer Support
Sales & Marketing
Customer Loyalty
Retail Sales
Customer Service Operations
Project Management
Customer Contact
Customer Service Management
Business management
Business development
Organizational structuring
Process improvements
Training management
Budget control
Supply chain management
Performance evaluation and monitoring
Professionalism
Data analysis
Recruitment and hiring
Risk management
Financial analysis
Analytical skills
Administrative management
Management team building
Quality assurance
Marketing strategy
Customer relationship management
Decision-making
Excellent communication
Multitasking Abilities
Operations management
Certification
[Area of certification] Training - [Timeframe]
Timeline
Head of Retail
02.2025 - Current
Head of Human Resources
12.2023 - 02.2025
Area Retail Head
10.2021 - 12.2023
Store General Manager
07.2019 - 10.2021
Assistant District Manager
Service Sales Corporation (Pvt.) Ltd.
01.2019 - 08.2019
Branch Supervisor (Marketing Specialist)
Danube Co. Ltd.
07.2016 - 12.2018
Manager Home Electric and DIY
METRO Pakistan (Pvt.) Ltd.
04.2014 - 07.2016
Department Manager – Checkout, Customer Services & BART
01.2013 - 04.2014
Department Manager – Dairy, Bakery & Frozen Food
09.2012 - 01.2013
Security & Loss Prevention Executive
09.2010 - 09.2012
Loss Prevention Officer
09.2010 - 03.2011
MBA - Marketing
COMSATS UNIVERSITY,LAHORE
04.2001 -
B.COM - Commerce
PUNJAB UNIVERSITY
04.2001 -