Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Salman Idrees

Salman Idrees

Head Of Retail
Lahore

Summary

Experienced retail and operations professional with over 14 years of expertise in leading retail chains and markets. Skilled in retail strategy, team leadership, HR management, customer service, and loss prevention. Demonstrated success in increasing sales, improving operational efficiency, and enhancing customer satisfaction in various retail settings. Recognized for strategic thinking, team development, and process improvements.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Head of Retail

02.2025 - Current
  • Developed and implemented retail strategies to boost sales, profitability, and customer loyalty.
  • Oversaw all store operations, inventory, and supply chain functions.
  • Led cross-functional teams including store and department managers.
  • Enhanced customer experience through complaint resolution and loyalty initiatives.
  • Managed retail budgets, sales forecasts, and expense control.

Head of Human Resources

12.2023 - 02.2025
  • Led HR strategy, recruitment, training, and employee relations.
  • Fostered leadership development and cross-department collaboration.
  • Ensured compliance with labor laws and internal HR policies.

Area Retail Head

10.2021 - 12.2023
  • Managed multi-store operations, customer service, and sales strategy.
  • Oversaw marketing initiatives and customer loyalty programs.
  • Drove business development and customer experience improvements.

Store General Manager

07.2019 - 10.2021
  • Directed full store operations including HR, sales, and inventory control.
  • Delivered on sales targets and operational KPIs.

Assistant District Manager

Service Sales Corporation (Pvt.) Ltd.
01.2019 - 08.2019
  • Oversaw multiple branches, ensuring consistent customer service and sales delivery.
  • Implemented district-level retail strategies and performance reviews.

Branch Supervisor (Marketing Specialist)

Danube Co. Ltd.
07.2016 - 12.2018
  • Managed branch operations with a focus on marketing and customer engagement.
  • Enhanced customer retention and sales through marketing campaigns.

Manager Home Electric and DIY

METRO Pakistan (Pvt.) Ltd.
04.2014 - 07.2016
  • Managed DIY & Home Electric department: sales, audits, merchandising, shrinkage control.
  • Customer relationship building, competitor analysis, and team training.

Department Manager – Checkout, Customer Services & BART

01.2013 - 04.2014
  • Led front-end operations including tills, warranty, and customer complaints.
  • Ensured SOP compliance in cash handling and reconciliations.

Department Manager – Dairy, Bakery & Frozen Food

09.2012 - 01.2013
  • Maintained inventory freshness, merchandising, and shrinkage control.
  • Ensured hygiene, planogram compliance, and customer service.

Security & Loss Prevention Executive

09.2010 - 09.2012
  • Reduced shrinkage and theft through strict SOP adherence and investigations.
  • Conducted audits, barcode verifications, and customer return checks.

Loss Prevention Officer

09.2010 - 03.2011
  • Prevented asset loss, monitored anomalies, and implemented theft-prevention tactics.

Education

MBA - Marketing

COMSATS UNIVERSITY,LAHORE
LAHORE
04.2001 -

B.COM - Commerce

PUNJAB UNIVERSITY
LAHORE
04.2001 -

Skills

People Management

Certification

[Area of certification] Training - [Timeframe]

Timeline

Head of Retail

02.2025 - Current

Head of Human Resources

12.2023 - 02.2025

Area Retail Head

10.2021 - 12.2023

Store General Manager

07.2019 - 10.2021

Assistant District Manager

Service Sales Corporation (Pvt.) Ltd.
01.2019 - 08.2019

Branch Supervisor (Marketing Specialist)

Danube Co. Ltd.
07.2016 - 12.2018

Manager Home Electric and DIY

METRO Pakistan (Pvt.) Ltd.
04.2014 - 07.2016

Department Manager – Checkout, Customer Services & BART

01.2013 - 04.2014

Department Manager – Dairy, Bakery & Frozen Food

09.2012 - 01.2013

Security & Loss Prevention Executive

09.2010 - 09.2012

Loss Prevention Officer

09.2010 - 03.2011

MBA - Marketing

COMSATS UNIVERSITY,LAHORE
04.2001 -

B.COM - Commerce

PUNJAB UNIVERSITY
04.2001 -

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Salman IdreesHead Of Retail