SALMAN ASHRAF
Merchandiser/Management
Karachi,SD
Summary
Dynamic and results-driven Manager/Merchandiser with a proven track record at Ismail & Son's, excelling in merchandise allocation and supplier relations. Adept at enhancing brand visibility through strategic store layouts and fostering strong vendor partnerships. Recognized for exceptional communication skills and a commitment to maintaining optimal stock levels, driving customer satisfaction.
Overview
22
22
years of professional experience
Work History
Manager/Merchandiser
Ismail & Son's
Karachi, Sindh, Pakistan
10.2022 - Current
- Coordinated with the visual design team to create eye-catching window displays that attracted foot traffic and boosted brand visibility.
- Monitored competitor activities closely, adapting strategies as necessary to maintain a competitive edge in the marketplace while adhering to company guidelines.
- Conducted regular market research to identify new trends and opportunities, ensuring the product assortment remained competitive.
- Developed strong relationships with vendors for timely deliveries and exclusive access to new product releases.
Manager
Aina Enterprises
Karachi, Sindh, Pakistan
05.2020 - 08.2022
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Merchandiser
Al Karam Textile Mills
Karachi, Sindh, Pakistan
12.2014 - 11.2019
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Verified products appeared at correct locations in proper quantities.
- Improved product visibility by strategically organizing merchandise on showroom floors.
Hotel Management
Protea Hotel
Johannesburg , South Africa
01.2010 - 10.2014
- Contributed to a seamless guest experience by coordinating with hotel management on special events and large group arrivals.
- Worked closely with hotel management to coordinate special events requiring additional valet support.
- Assisted hotel management with special projects as required, demonstrating flexibility and adaptability in a fast-paced work environment.
- Collaborated with hotel management to develop and implement effective security policies and procedures.
- Maintained a safe and secure environment for guests by reporting any suspicious activities or security concerns immediately to hotel management.
- Facilitated communication between guests and hotel management, ensuring timely responses to inquiries or concerns.
- Improved accuracy of room assignment by diligently updating room statuses in the hotel management system.
Management Assistant
Orient Call Centre
Karachi, Sindh, Pakistan
05.2008 - 11.2009
- Provided administrative support during key projects, ensuring timely completion and adherence to defined budgets or resource constraints.
- Prepared and charted data and metrics for detailed status reports.
- Fostered strong relationships with clients by providing exceptional customer service during interactions both in-person and via phone or email correspondence.
- Maintained a high level of confidentiality while handling sensitive information related to personnel matters or legal issues within the organization.
- Coordinated meetings and events, ensuring seamless communication between departments and stakeholders.
Junior Merchandiser
Khaadi
Karachi, Sindh, Pakistan
02.2003 - 04.2008
- Supported the development of cohesive marketing campaigns by collaborating with the creative team on content creation and promotional materials.
- Boosted customer satisfaction by addressing inquiries promptly and resolving issues efficiently.
- Expedited order processing times by communicating effectively with internal departments to fulfill customer requests swiftly.
- Conducted regular competitor analysis to stay updated on market trends and potential opportunities for growth.
- Managed and maintained purchase orders and invoices.
Education
Bachelor of Commerce -
Karachi University
Karachi, Sindh, Pakistan09-2006
Intermediate Certificate -
S.M. GOVT. ARTS AND COMMERCE COLLEGE
Karachi, Sindh, Pakistan08-2004
Matriculation -
Progressive School,
Karachi, Sindh, Pakistan05-2002
Skills
- Merchandise allocation
- Supplier relations
- Store layout
- Space optimization
- Demand planning
- Maintaining stock levels
- Store maintenance
- Merchandise planning
- Vendor relations
Reading
I reading books and articles about fashion and desinging
Languages
English
Advanced (C1)
Urdu
Bilingual or Proficient (C2)
Timeline
Manager/Merchandiser
Ismail & Son's
10.2022 - Current
Manager
Aina Enterprises
05.2020 - 08.2022
Merchandiser
Al Karam Textile Mills
12.2014 - 11.2019
Hotel Management
Protea Hotel
01.2010 - 10.2014
Management Assistant
Orient Call Centre
05.2008 - 11.2009
Junior Merchandiser
Khaadi
02.2003 - 04.2008
Bachelor of Commerce -
Karachi University
Intermediate Certificate -
S.M. GOVT. ARTS AND COMMERCE COLLEGE
Matriculation -
Progressive School,