Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Software
Interests
Timeline
TruckDriver
Sajjad Sher

Sajjad Sher

Creative Marketing & Operations Development
Karachi,Pakistan

Summary

A Marketing & Management Executive with over 25 years of diversified experience in Performing direct & indirect sales, managing teams of Merchandisers, Design & Development , Civil & Interior Architecture Planning, Aesthetics & Construction , Integrated Apparel & Textile Production Chain Management , Human Resources / Social Compliance & author of ERP / Quality Management systems. I have Demonstrated ability to maximize my take on every new assignment as an opportunity to grow my skills and put on a positive effect on my co-workers and surroundings. I work on instincts that enhance Sales with Quality and promote the same through strong marketing and merchandising tools / strategies to achieve business and financial objectives. To figure the facts of my achievements in past, I have contributed to earn revenues for my organization for over Ten (10) folds in an odd period of just 5 years through continuous team motivation, planned production and uncompromising quality conscious parameters. I also give credit to my employers for having trust in me to adopt the innovative, diversified yet expansive strategies to attain substantial growth by doing both “bulk buys” in parallel to a significant proportion of “value added” articles. This strategy classified & registered the company profile in both volume & better apparel producers simultaneously. I have always supported the idea of focused cum diversified marketing and manufacturing lines. My strength includes strong negotiation skills, drafting my company interests with great perseverance, stringent business ethics & honor. I overcome situations, through strong command on corrective implementations & setting preventive measures for the entire chain. I have held management responsibilities with & over several managers, supervisors in a facility of over 900 employees generating and attaining the revenue worth close or more than what was set as target.

Overview

26
26
years of professional experience
3
3
years of post-secondary education
7
7
Languages

Work History

Managing Director of STONENDS

DHA, STONENDS, State of the art
KARACHI
07.2008 - Current
  • (Raw & Ready) a family initiated business to cater the potential of the most prolific & storied product of the world known to man as STONES
  • Given the commercial and aesthetic cushion in the domestic and international market, I felt worth venturing and exploring the industry as diversification to my previous occupation which was foreseen to face downward trend during the past decade
  • I carry out responsibilities for setting up quality management systems and implementation strategy to achieve maximum results within the given resources and timeframe
  • I have launched and engaged the company with all necessary marketing and management collateral for due and strong representation in the lucrative market of the region that includes Gulf, Europe and North American countries
  • Now the company is registering great financial and brand spread results in the bulk and retail market of Dimensional & Exotic Natural Stones industry representing Pakistan
  • A State of the art Gallery Display for retail & whole sale business
  • Showroom design, complete marketing collateral (Brochure, Catalogues & promotional materials)
  • Design Accounts & ERP system for Operational Procedural & Quality measures
  • Business development initiatives: Setting up a Marketing & Sales campaign domestically / internationally offline & Online
  • Managed and developed online and offline marketing programs for major Retailer representing 50% of companies total revenue
  • Responsible for development and coordination of all content and promotions for STONENDS with immediate prospects (Home & property owners), builders, architects and designers
  • Increased sales 300% annually
  • Developed personalization strategy for cross-sells / up sells for the site
  • Increased sales yields an average of 35% using personalized emails using dynamic 1 to 1 content generation to targeted member segments
  • Leveraged an analytics engine, SEO (Search Engine Optimization), behavioral clusters, click-through data to create marketing segments and relevant promotions
  • Managed, developed, and trained 2 Marketing Managers
  • Web Design & Social Networking: Facebook, Instagram & various business portals memberships
  • Project duties include – designing aesthetics, creating client proposals, developing and implementing, directing the site redesign of architectural & construction projects, executing nationwide sampling programs, market research, and creating and executing client and Print Material campaigns.

Head of Marketing & Business Development

CONCRETE BUILDERS & DEVELOPERS
Karachi, Sindh
11.2021 - 05.2023
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Head of Marketing, Sewing & Packaging

UNICON GROUP, Integrated Knit Textile Mill
Karachi
07.2004 - 01.2008
  • Operations (Knitting, Dyeing, Printing, Embroidery

Marketing & Business Development (Merchandising Head & Systems)

08.2001 - 06.2004
  • I have earned great recognition from my employer(s) for rewarding me opportunities and trusting me with full command to perform and overcome challenges associated to achieve the targets
  • I am honored, for attributing me as highly accomplished manufacturing operations Executive, very skilled at strategy development and adopt a converting strategy into financial results
  • Tenacious at implementing processes that become routine and sustainable; which ensure a high level of performances
  • Deliver the results that impact the bottom line
  • Excel at developing people through coaching and training in problem solving using data and evidence instead of opinion
  • I have had proven success, managing multiple plants and implementing best practices.

Senior Merchandiser

ICON SOURCING SERVICES / AMMAR ASSOCIATES
09.2000 - 08.2001
  • Buyer correspondence, Sampling, price quotes, Orders follow up and setting deadlines for manufacturers and shipping schedules & payments follow ups from buyers
  • New Development & orders perusal
  • Clients included Bugle Boy, ES Apparels, Capital Mercury & Wal
  • Mart
  • Responsible for creating and maintaining customer order tracking, factory performance analysis and cost/ benefit reports using excel and Internal reports
  • Responsible for executing Accounts’ budgeted inventory, sales and profitability goals
  • Negotiated quarterly sales plans, inventory management procedures, and new product launches with Retail Management.

Business Development Manager

EFU LIFE ASSURANCE LTD
01.1998 - 08.2000
  • Recruited as Sales Consultant & within 6 Months became a National Gold Medalist in personal Sales
  • My approach towards the personal insurance sales was far different & was successful to sell the same product as the investment plan for mid-term to long term requirements
  • Highest number of Sales in Year 1999 -2000 in Education Planning Services
  • Target prospects of business & public sector executives
  • Capital growth plan sales that simultaneously runs the investment plan cum life assurance plan without paying further annual premiums through its dividends
  • Drafted a promotional leaflet / brochures in the high ranking schools through School Management
  • Trained & supported the team of fresh sales consultants as trainer & as a model of a successful sales person.

Education

Bachelor of Economics (BA - Economics, Social Science

University of BALOCHISTAN Quetta
01.1998 - 04.1999

Intermediate - Pre-Science

Government Degree College
Quetta, Balochistan
01.1996 - 04.1997

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University of Cambridge (St Francis’ Grammar School
Quetta, Balochistan

Skills

MS Office, Software Analysis, Social Networking, Web Template / Flow Design & Internet Browsingundefined

Accomplishments

  • I practiced and developed operational strategies with complete alignment to division and company strategies

Affiliations

1. Founder Chairman Alive Synergies Consultants.


2. DASTAK (Opportunities Knocking)

Exquisite Marketing & Concept Generating for Feasible Business Opportunities with out of the Box Ideas & Concept Generation.

Startup Business Analyst & Author.

Additional Information

I prefer to work where the environment of workers make them compassionate about what they do.

Software

MS office

Customised ERP

Customised Sales & Marketing Softwares

HR & CSR

Interests

Always being a giver

Helping those in moral or financial needs

Make a self reliance mechanism for family & society

Timeline

Head of Marketing & Business Development

CONCRETE BUILDERS & DEVELOPERS
11.2021 - 05.2023

Managing Director of STONENDS

DHA, STONENDS, State of the art
07.2008 - Current

Head of Marketing, Sewing & Packaging

UNICON GROUP, Integrated Knit Textile Mill
07.2004 - 01.2008

Marketing & Business Development (Merchandising Head & Systems)

08.2001 - 06.2004

Senior Merchandiser

ICON SOURCING SERVICES / AMMAR ASSOCIATES
09.2000 - 08.2001

Business Development Manager

EFU LIFE ASSURANCE LTD
01.1998 - 08.2000

Bachelor of Economics (BA - Economics, Social Science

University of BALOCHISTAN Quetta
01.1998 - 04.1999

Intermediate - Pre-Science

Government Degree College
01.1996 - 04.1997

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University of Cambridge (St Francis’ Grammar School
Sajjad SherCreative Marketing & Operations Development