MS office
Sajjad Sher
Creative Marketing & Sales Operations Development
Karachi,Pakistan
Summary
Versatile and results-driven Real Estate & Development Professional with over 25 years of leadership experience in property sales and letting, project feasibility, marketing strategy, and property management. Skilled at bridging the worlds of architecture, construction, materials, and investment, offering clients a complete 360° perspective on real estate value creation.
Having worked across Pakistan, Europe & North American Markets , I bring a rare combination of project planning, development insight, marketing innovation, and global client management. My portfolio includes high-end residential and commercial projects, architectural Aesthetics with its technical execution & luxury stone finishing and integration of renewable energy (Solar + BESS) in energy modern properties for energy independence.
Recognized for building brands, teams, and projects from concept to completion, with a focus on sustainable design, commercial feasibility, and long-term profitability.
Recognized for driving large-scale operations across Pakistan, leading multi-million-dollar exports in textiles and natural stone, and representing Pakistan’s industry at prestigious U.S. trade shows. Adept at cross-functional leadership, financial oversight, and embedding performance-driven cultures while ensuring compliance with international quality, social, and environmental standards.
- Real Estate Letting, Sale & Purchase (Commercial / Residential / Industrial)
- Project Planning, Feasibility & Development Advisory
- Property Management & Asset Optimization
- Natural Stone & Finishing Material Expertise (STONENDS)
- Marketing, Brand Development & Client Relations
- Renewable Energy Integration (Solar & BESS) for Properties
- Financial Planning, Project ROI & Market Analysis
- Architecture, Design & Construction Coordination
- Cross-Border Trade & International Business Representation
Overview
28
28
years of professional experience
3
3
years of post-secondary education
7
7
Languages
Work History
Startup Founder
SUNTHESIS ENERGY SOLUTIONS
KARACHI, SINDH
11.2023 - Current
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Established strong partnerships with key industry players for greater market presence.
- Aligned operational objectives with long-term goals to ensure sustainable success throughout various stages of startup growth.
- Integrated renewable energy and Battery Energy Storage Systems (BESS) within real estate projects.
- Executed the Solar Sahulat Plan, Pakistan’s first Shariah-compliant solar installment model for property owners.
Director Marketing & Sales
DASTAK PROPERTIES (Opportunities Knocking)
Karachi, Sindh
11.2021 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Managing Director of STONENDS
DHA, STONENDS, State of the art
KARACHI
07.2008 - Current
- (Raw & Ready) a family initiated business to cater the potential of the most prolific & storied product of the world known to man as STONES
- Given the commercial and aesthetic cushion in the domestic and international market, I felt worth venturing and exploring the industry as diversification to my previous occupation which was foreseen to face downward trend during the past decade
- I carry out responsibilities for setting up quality management systems and implementation strategy to achieve maximum results within the given resources and timeframe
- I have launched and engaged the company with all necessary marketing and management collateral for due and strong representation in the lucrative market of the region that includes Gulf, Europe and North American countries
- Now the company is registering great financial and brand spread results in the bulk and retail market of Dimensional & Exotic Natural Stones industry representing Pakistan
- A State of the art Gallery Display for retail & whole sale business
- Showroom design, complete marketing collateral (Brochure, Catalogues & promotional materials)
- Design Accounts & ERP system for Operational Procedural & Quality measures
- Business development initiatives: Setting up a Marketing & Sales campaign domestically / internationally offline & Online
- Managed and developed online and offline marketing programs for major Retailer representing 50% of companies total revenue
- Responsible for development and coordination of all content and promotions for STONENDS with immediate prospects (Home & property owners), builders, architects and designers
- Increased sales 300% annually
- Developed personalization strategy for cross-sells / up sells for the site
- Increased sales yields an average of 35% using personalized emails using dynamic 1 to 1 content generation to targeted member segments
- Leveraged an analytics engine, SEO (Search Engine Optimization), behavioral clusters, click-through data to create marketing segments and relevant promotions
- Managed, developed, and trained 2 Marketing Managers
- Web Design & Social Networking: Facebook, Instagram & various business portals memberships
- Project duties include – designing aesthetics, creating client proposals, developing and implementing, directing the site redesign of architectural & construction projects, executing nationwide sampling programs, market research, and creating and executing client and Print Material campaigns.
Head of Marketing, Sewing & Packaging
UNICON GROUP, Integrated Knit Textile Mill
Karachi
07.2004 - 01.2008
- Operations (Knitting, Dyeing, Printing, Embroidery
Marketing & Business Development (Merchandising Head & Systems)
08.2001 - 06.2004
- I have earned great recognition from my employer(s) for rewarding me opportunities and trusting me with full command to perform and overcome challenges associated to achieve the targets
- I am honored, for attributing me as highly accomplished manufacturing operations Executive, very skilled at strategy development and adopt a converting strategy into financial results
- Tenacious at implementing processes that become routine and sustainable; which ensure a high level of performances
- Deliver the results that impact the bottom line
- Excel at developing people through coaching and training in problem solving using data and evidence instead of opinion
- I have had proven success, managing multiple plants and implementing best practices.
Senior Merchandiser
ICON SOURCING SERVICES / AMMAR ASSOCIATES
09.2000 - 08.2001
- Buyer correspondence, Sampling, price quotes, Orders follow up and setting deadlines for manufacturers and shipping schedules & payments follow ups from buyers
- New Development & orders perusal
- Clients included Bugle Boy, ES Apparels, Capital Mercury & Wal
- Mart
- Responsible for creating and maintaining customer order tracking, factory performance analysis and cost/ benefit reports using excel and Internal reports
- Responsible for executing Accounts’ budgeted inventory, sales and profitability goals
- Negotiated quarterly sales plans, inventory management procedures, and new product launches with Retail Management.
Business Development Manager
EFU LIFE ASSURANCE LTD
01.1998 - 08.2000
- Recruited as Sales Consultant & within 6 Months became a National Gold Medalist in personal Sales
- My approach towards the personal insurance sales was far different & was successful to sell the same product as the investment plan for mid-term to long term requirements
- Highest number of Sales in Year 1999 -2000 in Education Planning Services
- Target prospects of business & public sector executives
- Capital growth plan sales that simultaneously runs the investment plan cum life assurance plan without paying further annual premiums through its dividends
- Drafted a promotional leaflet / brochures in the high ranking schools through School Management
- Trained & supported the team of fresh sales consultants as trainer & as a model of a successful sales person.
Education
Bachelor of Economics (BA - Economics, Social Science
University of BALOCHISTAN Quetta
01.1998 - 04.1999
Intermediate - Pre-Science
Government Degree College
Quetta, Balochistan 01.1996 - 04.1997
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University of Cambridge (St Francis’ Grammar School
Quetta, BalochistanSkills
MS Office, Software Analysis, Social Networking, Web Template / Flow Design & Internet Browsingundefined
Accomplishments
- I practiced and developed operational strategies with complete alignment to division and company strategies
- Founded DASTAK, a multi-faceted property consultancy offering letting, sales, and marketing solutions.
- Established STONENDS, a recognized brand in architectural stone finishes and international exports.
- Pioneered renewable energy integration in real estate through BESS & solar-based infrastructure.
- Directed project feasibilities, sales, and marketing strategies for large-scale real estate ventures.
- Awarded Best Design Stall – IAPEX 2013 for design and presentation excellence.
- Represented Pakistan’s industries at international exhibitions in the U.S. and European Countries.
Affiliations
1. Founder Chairman Alive Synergies Consultants.
2. DASTAK (Opportunities Knocking)
Exquisite Marketing & Concept Generating for Feasible Business Opportunities with out of the Box Ideas & Concept Generation.
Startup Business Analyst & Author.
Additional Information
I prefer to work where the environment of workers make them compassionate about what they do.
Software
Customised ERP
Customised Sales & Marketing Softwares
HR & CSR
Interests
Always being a giver
Helping those in moral or financial needs
Make a self reliance mechanism for family & society
Languages
Arabic
Beginner (A1)
Persian
Advanced (C1)
Timeline
Startup Founder
SUNTHESIS ENERGY SOLUTIONS
11.2023 - Current
Director Marketing & Sales
DASTAK PROPERTIES (Opportunities Knocking)
11.2021 - Current
Managing Director of STONENDS
DHA, STONENDS, State of the art
07.2008 - Current
Head of Marketing, Sewing & Packaging
UNICON GROUP, Integrated Knit Textile Mill
07.2004 - 01.2008
Marketing & Business Development (Merchandising Head & Systems)
08.2001 - 06.2004
Senior Merchandiser
ICON SOURCING SERVICES / AMMAR ASSOCIATES
09.2000 - 08.2001
Business Development Manager
EFU LIFE ASSURANCE LTD
01.1998 - 08.2000
Bachelor of Economics (BA - Economics, Social Science
University of BALOCHISTAN Quetta
01.1998 - 04.1999
Intermediate - Pre-Science
Government Degree College
01.1996 - 04.1997
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University of Cambridge (St Francis’ Grammar School