Saira Kazim
Specialist Blogger Outreach | SEO Expert | Link Building
Lahore
Summary
Expertise
Specializing in SEO and influencer marketing, expertise is offered to enhance marketing efforts and optimize content for improved SEO rankings. By managing all aspects of SEO, clients can focus on core tasks while ensuring their online presence is maximized.
Exclusively collaborating with bloggers and influencers to drive traffic to websites, each campaign is uniquely designed and tailored to the specific needs of each company. Recognizing the individuality of each client, campaigns are customized to align with specific goals. Manual preparation ensures that each campaign meets objectives and helps achieve desired results.
Bloggers who match the target audience are carefully selected, ensuring that the content and backlinks used are highly relevant and beneficial for SEO ranking. Transparency is a cornerstone of the services offered; clients can monitor their campaign live and have direct access to all work.
Services are flexible and can be adapted to fit any budget. Leveraging an extensive network of contacts, the best bloggers within any budget are identified. The approach includes:
Finding Perfect Bloggers: Identifying influencers within the niche who are the best fit for the brand.
Quality Assurance: Ensuring the text, anchor text, and links used are of the highest quality.
Content Creation: If needed, a team of expert editors in the US and Canada can create articles, infographics, and other relevant content.
The goal is to provide a seamless and effective SEO strategy that drives results and helps achieve business objectives.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Blogger Outreach Campaign Manager
ArticleHub.ca
3 2017 - 6 2024
- Responsibilities:
- SEO and Influencer Marketing Expertise: Specialize in SEO and influencer marketing to optimize content and improve SEO rankings.
- Custom Campaign Design: Design and execute unique, customized campaigns tailored to each client's specific needs and goals.
- Collaborate with Bloggers and Influencers: Work exclusively with bloggers and influencers to stimulate targeted traffic to client websites.
- Quality Content and Relevant Backlinks: Ensure high-quality content and relevant backlinks to boost SEO rankings, leveraging an extensive network of contacts.
- Client-Specific Matching: Carefully select bloggers and influencers who align with the client's target audience and budget.
- Content Creation and Optimization: Create or oversee the creation of compelling content, including articles, infographics, and other media, to support campaign goals.
- Transparency and Communication: Maintain complete transparency with clients, providing live campaign tracking and direct access to work progress.
- Flexible Services: Offer flexible services that adapt to various budgets and client needs.
- Technical Proficiency: Utilize SEO tools (e.g., Ahrefs, SEMrush, Moz), CMS platforms (e.g., WordPress), and basic HTML/CSS knowledge to enhance campaign effectiveness.
- Analytical and Data-Driven Decision Making: Conduct competitor analysis, performance tracking, and reporting to inform data-driven decisions.
- Relationship Building and Outreach: Network with influencers, conduct email outreach, and build strong relationships to support campaign success.
- Project Management: Manage time effectively, prioritize tasks, and collaborate with teams using tools like Trello and Asana.
- Innovative Strategies and Problem-Solving: Develop creative link-building strategies and solve problems to achieve campaign objectives.
Executive Virtual Assistant
Digital
04.2016 - 04.2023
- Responsibilities:
- Team Management: Lead a team of website developers and SEO specialists, ensuring timely project completion and adherence to quality standards.
- Client Communication: Acted as the primary point of contact for clients, managing all correspondence and ensuring their needs and expectations were met.
- Email Handling: Efficiently managed and organized emails, responding promptly to client inquiries and internal communications.
- Hosting and Website Maintenance: Oversaw website hosting, performed regular maintenance tasks, and resolved technical issues to ensure optimal site performance and uptime.
- Project Coordination: Coordinated various aspects of website development projects, from initial planning to final delivery, ensuring all milestones were achieved on schedule.
- Achievements:
- Successfully improved client satisfaction rates through effective communication and project management.
- Enhanced team productivity by implementing streamlined processes and tools for better collaboration and efficiency.
- Maintained high website uptime and performance through proactive maintenance and quick issue resolution.
Virtual Assistant, SEO, Wordpress, Content Writing
oDesk
11.2009 - 08.2022
- I started freelancing on Upwork as an internet Marketing Consultant and worked for infect still working for numerous foreign clients in the field of SEO, Wordpress website development, Web Research, Virtual Assistant, Content Writing etc.
Marketing Manager
Blogdash
05.2017 - 10.2018
- Worked as Marketing manager for around 2 years.
Executive Virtual Assistant
AWMEI MANAGMENT GROUP
04.2013 - 01.2015
- I was Virtually Assisting as Business Consultant and Strategist, having responsible to make business strategies, plans, reports, Market Research, presentations for International clients, wordpress website handling, Email response and account handling and SEO.
- My services included, but not limited to, the following:
- Wordpress Setup, Installation and Maintenance
- Content Writing / Creation
- Email Management
- Online Team Management
- Social Media Networking
- Search Engine Optimization
- Transcription
- Web Development
- Web Research
- Market Research
- Startup Research
- Business Development
- Complete Administrative Assistance
- Websites Maintenance
- Project Management
- Online Marketing
- Specialties:virtual assistance, social media management, blogging, content creation, search engine optimization, Wordpress setup and maintenance.
Virtual Assistant
Systems Junction
02.2012 - 09.2014
Research Assitant
Fuell Up
01.2013 - 01.2013
CSR
PTCL.Official
11.2007 - 10.2009
Education
Bachelor of Commerce (B.Com.) - Information Technology
University of the Punjab, Lahore
01.2005 - 04.2007
Master of Business Administration (M.B.A.) - HRM
Virtual University of Pakistan
01.2009 - 04.2011
Skills
On-page and off-page SEO techniques
Keyword research and analysis
Understanding of Google algorithms
LinkedIn Marketing
Link Analysis
Link Building Campaigns
Copywriting
Content strategy development
Guest posting
Proficiency with SEO tools (eg, Ahrefs, SEMrush, Moz)
Project Management
Sales Navigator
Google Workspace
Office 365
Networking skills
Influencer outreach
Email outreach
Snov/woodpecker/Mailjet/Brevo
Competitor analysis
Performance tracking and reporting
Data-driven decision making
Familiarity with CMS platforms (eg, WordPress)
Basic HTML/CSS knowledge
Strong written and verbal communication
Negotiation skills
Ability to craft compelling pitches
Time management
Task prioritization
Team collaboration tools (eg, Trello, Asana)
Identifying high-authority websites
Understanding niche markets
Competitor backlink analysis
Innovative strategies for link-building
Problem Solving abilities
Websites
Languages
English
Urdu
English
Timeline
Marketing Manager
Blogdash
05.2017 - 10.2018
Executive Virtual Assistant
Digital
04.2016 - 04.2023
Executive Virtual Assistant
AWMEI MANAGMENT GROUP
04.2013 - 01.2015
Research Assitant
Fuell Up
01.2013 - 01.2013
Virtual Assistant
Systems Junction
02.2012 - 09.2014
Virtual Assistant, SEO, Wordpress, Content Writing
oDesk
11.2009 - 08.2022
Master of Business Administration (M.B.A.) - HRM
Virtual University of Pakistan
01.2009 - 04.2011
CSR
PTCL.Official
11.2007 - 10.2009
Bachelor of Commerce (B.Com.) - Information Technology
University of the Punjab, Lahore
01.2005 - 04.2007
Blogger Outreach Campaign Manager
ArticleHub.ca
3 2017 - 6 2024