Saim Ahmed
Lead Product Desinger
Karachi,Sindh
Summary
Senior Product Owner with 9+ years of experience leading cross-functional teams in designing and launching world-class credit card products and other credit solutions. Skilled in setting strategic product vision, driving roadmaps, and executing high-impact projects in fast-paced environments. Demonstrated expertise in UX/UI best practices, data-driven decision-making, and delivering products that enhance customer experiences while aligning with business goals. Proven track record of managing end-to-end product lifecycles, from conception to market launch, with a strong focus on creating value and optimizing ROI.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
10
10
Certifications
Work History
Senior Product Owner
PureSquare
Karachi, Sindh
1 2023 - Current
- Strategically led redesign of credit card onboarding process, leveraging UX/UI best practices to increase user activation by 30% and reduce churn by 15%, directly contributing to business growth.
- Drove successful launch of new credit product by coordinating cross-functional teams, resulting in 25% increase in revenue while aligning with company objectives and enhancing customer satisfaction.
- Increased team efficiency by streamlining processes and optimizing workflows for cross-functional collaboration
Senior Product Owner - Growth & UX HRM
Eazio
Dubai, UAE
01.2022 - 01.2023
- Established development and launch of credit card solution within HR platform, enhancing customer journey and increasing user engagement by 40% through superior UX design.
- Increased team efficiency by streamlining processes and optimizing workflows for cross-functional collaboration
- Collaborated with design, engineering, and operations teams to deliver new credit product ahead of schedule, accelerating time-to-market and achieving 20% boost in customer acquisition.
Senior Product Owner - Fintech Payment Links (B2B, B2C)
Paymob
Cairo, Egypt
01.2019 - 01.2022
- Partnered with UX/UI teams to redesign user interface of credit product, resulting in 25% improvement in customer satisfaction and 20% rise in product usage metrics.
- Prioritized product features based on market research and customer feedback, aligning roadmap with strategic objectives and driving 15% increase in product adoption.
- Ensured seamless integration of new features with existing systems by working closely with software architects and developers
Product Owner - Delivery & Fintech
Aramex
Dubai, UAE
01.2017 - 01.2019
- Directed integration of credit card payment option into e-commerce platform, enhancing customer experience and driving 20% increase in online sales.
- Developed and launched loyalty credit card program, leveraging data analysis to drive 25% increase in repeat transactions and strengthen customer loyalty.
- Established metrics for success, evaluating product performance to inform future development strategies.
Product Owner - Growth
The Coca-Cola Company
New York, NY
01.2015 - 01.2017
- Established introduction of branded credit card, driving 40% increase in customer engagement and 15% rise in sales within first year, demonstrating strategic vision and execution.
- Managed end-to-end lifecycle of credit card initiative, aligning product strategy with corporate goals and achieving significant market penetration.
- Implemented Agile methodologies to increase team productivity and enhance overall project outcomes
Education
Bachelor of Applied Science in Information Technology - Software Engineering
Mohammad Ali Jinnah University (MAJU)
Karachi, Pakistan 08.2014 - 04.2017
Skills
Backlog Prioritization
Design thinking
Product Roadmapping
Strategic Visioning
User Story Creation
Product Metrics Tracking
Product Lifecycle Management
Customer Empathy
Competitive Analysis
Scrum Framework
Agile frameworks
Roadmap development
Certification
Specialization User Experience (UX) Design, 2022-01-01, Present, Google
Accomplishments
- Led the redesign of the credit card onboarding process, increasing user activation by 30% and reducing churn by 15%, through strong UX/UI enhancements.
- Launched a new credit product, boosting revenue by 25% by driving cross-functional collaboration and aligning with strategic goals.
- Implemented data-driven optimization, improving customer satisfaction by 20% and feature adoption by 10%.
- Developed and launched a credit card solution, increasing user engagement by 40% with a focus on superior UX.
- Delivered a credit product ahead of schedule, achieving a 20% boost in customer acquisition through efficient team collaboration.
- Streamlined product development using agile methodologies, improving team efficiency by 15%.
- Launched a credit card feature, driving a 35% increase in transaction volume within six months.
- Improved customer satisfaction by 25% and product usage by 20% through UX/UI redesign.
- Aligned product features with market needs, increasing adoption by 15%.
Awards
- CSS Awards Best Visual Design (corporate) - Aesthetic, 2021, CSS Winners
- Innovative Ideas - Webby Winner - Prodify (Fake Product Authentication System), 2021, UI8
- Site of the Month, 2021, Awwwrds
- Clutch Top Mobile App Designers, 2021, CSS-Awards
Publications
Prodify (Product Authentication), 2021, IEEE
Volunteer Experience
- IEEE, 2019-01-01, 2021-01-01, Research Assistant
- ACM, Association for Computing Machinery, 2018-01-01, 2020-01-01, Analyst
Projects
Kosmic AI, Kosmic, Figma Link Zevon Marketplace, Zevon, Figma Link DriftSense B2B, Drift Sense, Figma Link NaviGo Ride Booking App, Navigation Go, Figma Link Payto - Payment Wallet, Pay To, Figma link
Timeline
Senior Product Owner - Growth & UX HRM
Eazio
01.2022 - 01.2023
Senior Product Owner - Fintech Payment Links (B2B, B2C)
Paymob
01.2019 - 01.2022
Product Owner - Delivery & Fintech
Aramex
01.2017 - 01.2019
Product Owner - Growth
The Coca-Cola Company
01.2015 - 01.2017
Bachelor of Applied Science in Information Technology - Software Engineering
Mohammad Ali Jinnah University (MAJU)
08.2014 - 04.2017
Senior Product Owner
PureSquare
1 2023 - Current