Saim Ahmed
Lead Product Desinger
Karachi,Sindh
Summary
Senior Product Owner with 9+ years of experience leading cross-functional teams in designing and launching world-class credit card products and other credit solutions. Skilled in setting strategic product vision, driving roadmaps, and executing high-impact projects in fast-paced environments. Demonstrated expertise in UX/UI best practices, data-driven decision-making, and delivering products that enhance customer experiences while aligning with business goals. Proven track record of managing end-to-end product lifecycles, from conception to market launch, with a strong focus on creating value and optimizing ROI.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
10
10
Certifications
Work History
Senior Product Owner
PureSquare
Karachi, Sindh
1 2023 - Current
- Strategically led redesign of credit card onboarding process, leveraging UX/UI best practices to increase user activation by 30% and reduce churn by 15%, directly contributing to business growth.
- Drove successful launch of new credit product by coordinating cross-functional teams, resulting in 25% increase in revenue while aligning with company objectives and enhancing customer satisfaction.
- Increased team efficiency by streamlining processes and optimizing workflows for cross-functional collaboration
Senior Product Owner - Growth & UX HRM
Eazio
Dubai, UAE
01.2022 - 01.2023
- Established development and launch of credit card solution within HR platform, enhancing customer journey and increasing user engagement by 40% through superior UX design.
- Increased team efficiency by streamlining processes and optimizing workflows for cross-functional collaboration
- Collaborated with design, engineering, and operations teams to deliver new credit product ahead of schedule, accelerating time-to-market and achieving 20% boost in customer acquisition.
Senior Product Owner - Fintech Payment Links (B2B, B2C)
Paymob
Cairo, Egypt
01.2019 - 01.2022
- Partnered with UX/UI teams to redesign user interface of credit product, resulting in 25% improvement in customer satisfaction and 20% rise in product usage metrics.
- Prioritized product features based on market research and customer feedback, aligning roadmap with strategic objectives and driving 15% increase in product adoption.
- Ensured seamless integration of new features with existing systems by working closely with software architects and developers
Product Owner - Delivery & Fintech
Aramex
Dubai, UAE
01.2017 - 01.2019
- Directed integration of credit card payment option into e-commerce platform, enhancing customer experience and driving 20% increase in online sales.
- Developed and launched loyalty credit card program, leveraging data analysis to drive 25% increase in repeat transactions and strengthen customer loyalty.
- Established metrics for success, evaluating product performance to inform future development strategies.
Product Owner - Growth
The Coca-Cola Company
New York, NY
01.2015 - 01.2017
- Established introduction of branded credit card, driving 40% increase in customer engagement and 15% rise in sales within first year, demonstrating strategic vision and execution.
- Managed end-to-end lifecycle of credit card initiative, aligning product strategy with corporate goals and achieving significant market penetration.
- Implemented Agile methodologies to increase team productivity and enhance overall project outcomes
Education
Bachelor of Applied Science in Information Technology - Software Engineering
Mohammad Ali Jinnah University (MAJU)
Karachi, Pakistan 08.2014 - 04.2017
Skills
Backlog Prioritization
Certification
Specialization User Experience (UX) Design, 2022-01-01, Present, Google
Accomplishments
- Led the redesign of the credit card onboarding process, increasing user activation by 30% and reducing churn by 15%, through strong UX/UI enhancements.
- Launched a new credit product, boosting revenue by 25% by driving cross-functional collaboration and aligning with strategic goals.
- Implemented data-driven optimization, improving customer satisfaction by 20% and feature adoption by 10%.
- Developed and launched a credit card solution, increasing user engagement by 40% with a focus on superior UX.
- Delivered a credit product ahead of schedule, achieving a 20% boost in customer acquisition through efficient team collaboration.
- Streamlined product development using agile methodologies, improving team efficiency by 15%.
- Launched a credit card feature, driving a 35% increase in transaction volume within six months.
- Improved customer satisfaction by 25% and product usage by 20% through UX/UI redesign.
- Aligned product features with market needs, increasing adoption by 15%.
Awards
- CSS Awards Best Visual Design (corporate) - Aesthetic, 2021, CSS Winners
- Innovative Ideas - Webby Winner - Prodify (Fake Product Authentication System), 2021, UI8
- Site of the Month, 2021, Awwwrds
- Clutch Top Mobile App Designers, 2021, CSS-Awards
Publications
Prodify (Product Authentication), 2021, IEEE
Volunteer Experience
- IEEE, 2019-01-01, 2021-01-01, Research Assistant
- ACM, Association for Computing Machinery, 2018-01-01, 2020-01-01, Analyst
Projects
Kosmic AI, Kosmic, Figma Link Zevon Marketplace, Zevon, Figma Link DriftSense B2B, Drift Sense, Figma Link NaviGo Ride Booking App, Navigation Go, Figma Link Payto - Payment Wallet, Pay To, Figma link
Timeline
Senior Product Owner - Growth & UX HRM
Eazio
01.2022 - 01.2023
Senior Product Owner - Fintech Payment Links (B2B, B2C)
Paymob
01.2019 - 01.2022
Product Owner - Delivery & Fintech
Aramex
01.2017 - 01.2019
Product Owner - Growth
The Coca-Cola Company
01.2015 - 01.2017
Bachelor of Applied Science in Information Technology - Software Engineering
Mohammad Ali Jinnah University (MAJU)
08.2014 - 04.2017
Senior Product Owner
PureSquare
1 2023 - Current
Specialization User Experience (UX) Design, 2022-01-01, Present, Google
Conduct UX Research and Test Early Concepts, 2022-01-01, Present, Google
Build Wireframes and Low-Fidelity Prototypes, 2022-01-01, Present, Google
Start the UX Design Process: Empathize, Define, and Ideate, 2021-01-01, Present, Google
Foundations of User Experience (UX) Design, 2021-01-01, Present, Google
UX Management: Tactics & Strategy, 2021-01-01, Present, Interaction Design Foundation (IxDF)
User Experience Design & Specialist : Figma, 2021-01-01, Present, Udemy
User Experience Design, 2021-01-01, Present, Udemy
Scrum Foundation Professional Certificate, 2021-01-01, Present, CertiProf
Responsive Web Design, 2020-01-01, Present, freeCodeCamp
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