Saifal Mehmood Mughal
Sukkur
Summary
Inspiring manager with extensive experience in FMCG product industries and 15 years of experience in leadership roles. Skilled at decreasing downtime and spending while increasing sales and customer satisfaction. Organized and dedicated to streamlining procedures. Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
25
25
years of professional experience
Work History
Zonal Sales Manager
Winner FOOD LTD
Sukkur
03.2022 - Current
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Prepared budgets and approved budget expenditures.
- Resolved customer complaints regarding sales and service.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Coached, developed and motivated team to achieve revenue goals.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Directed and coordinated products, services and sales activities.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Supported sales team members to drive growth and development.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and reported on competitors.
- Determined price schedules and discount rates.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Used change methodologies to increase sales and led projects for increased productivity.
- Gained market share in new sales performance through aggressive team training.
- Oversaw regional and local sales managers and staff.
- Developed and significantly grew assigned territory 32% within first year.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
Regional Sales Manager
SIX B FOOD LTD
Hyderabad
08.2020 - 02.2022
- Developed and managed regional sales program and market operations.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Analyzed regional market trends to discover new opportunities for growth.
- Supervised sales strategy, training, team structure and communication of regional sales program.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Penetrated new markets by investigating competitor products, services and trends.
- Analyzed quarterly sales statistics and prepared analyses for corporate management.
- Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
- Led, coached and developed employees to achieve sales goals.
- Resolved customer complaints regarding sales and service.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Reviewed operational records and reports to project sales and determine profitability.
- Used change methodologies to increase sales and led projects for increased productivity.
Zonal Sales Manager
Innovative Biscuits LTD
Sukkur
06.2019 - 08.2020
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Prepared budgets and approved budget expenditures.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Coached, developed and motivated team to achieve revenue goals.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Directed and coordinated products, services and sales activities.
- Supported sales team members to drive growth and development.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Determined price schedules and discount rates.
- Conducted market research and reported on competitors.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Area Sales Manager
Ismail Industry LTD
Sukkur
10.2017 - 06.2019
- Monitored sales team performance and provided effective training to help each reach targets.
- Conducted field rides with sales personnel to provide in-the-field coaching and training.
- Penetrated new markets by investigating competitor products, services and trends.
- Established productive and professional relationships with key personnel in assigned customer accounts.
- Represented company at trade association meetings to promote products and services.
- Led, coached and developed employees to achieve sales goals.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Conducted onboarding process for newly assigned accounts, communicating customer needs and expectations to sales team.
- Analyzed sales statistics to formulate policy and drive KPI benchmarks.
- Conferred with merchants and developed partnerships to capitalize on new sales opportunities.
- Utilized customer relationship management software to maintain records of customer activities and networking opportunities.
Sr. Area Sales Manager
APAG
Sukkur & Baluchistan
10.2016 - 10.2017
- Developed and implemented strategic sales plans to accommodate corporate goals.
- Monitored sales team performance and provided effective training to help each reach targets.
- Penetrated new markets by investigating competitor products, services and trends.
- Led, coached and developed employees to achieve sales goals.
- Conducted field rides with sales personnel to provide in-the-field coaching and training.
- Established productive and professional relationships with key personnel in assigned customer accounts.
- Identified prospects to foster growth for new business partnerships to build pipelines.
- Analyzed sales statistics to formulate policy and drive KPI benchmarks.
- Coached, developed and motivated team to achieve revenue goals.
Area Sales Manager
Ismail Industry LTD
Sukkur
03.2016 - 10.2016
- Responsible for organizing & leading a team & developing & delivering the company`s sales & marketing strategy within a specific area
- In-charge of maximizing (sales & distribution), product (availability & visibility) & profitability related objectives through leveraging the company`s planned (resources & infrastructure) in the assigned Area.
- Monitored sales team performance and provided effective training to help each reach targets.
- Conducted field rides with sales personnel to provide in-the-field coaching and training.
- Penetrated new markets by investigating competitor products, services and trends.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Analyzed sales statistics to formulate policy and drive KPI benchmarks.
Area Sales Manager
Mehran Spice & Foods
Nawabshah
01.2015 - 03.2016
- Responsible for organizing & leading a team & developing & delivering the company`s sales & marketing strategy within a specific area
- In-charge of maximizing (sales & distribution), product (availability & visibility) & profitability related objectives through leveraging the company`s planned
- Maintained clean, organized work area at all times and encouraged similar dedication in team members to maximize group efficiency.
- Utilized customer relationship management software to maintain records of customer activities and networking opportunities.
- Resolved customer complaints regarding sales and service.
- Supported sales team members to drive growth and development.
- Conducted market research and reported on competitors.
- Gained market share in new sales performance through aggressive team training.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Determined price schedules and discount rates.
Sales Executive
Citro Pak Limited
Sukkur
04.2014 - 01.2015
- Used cold calling and networking to sell products and services.
- Sourced new sales opportunities through inbound lead follow-up.
- Contacted current and potential clients to promote products and services.
- Negotiated terms of sales agreements and developed contracts to successfully close sales.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Prepared presentations, proposals and sales contracts for existing and potential accounts.
- Communicated regularly with territory and regional managers for daily support and strategic planning.
- Assigned qualified leads to field sales team for further development and closure.
- Administered and described strategies for customer retention and account expansion to employees, developing solid long-term relationships.
Assistant Retailer Manager
PMCL –Mobilink, Larkana
Sukkur
09.2009 - 01.2014
- Ensuring that objectives in terms of availability, visibility, volume, margin, and quality and customer price of products are achieved
- Manage & lead overall creative promotional work (POSM development etc.) and Merchandising for general as well as campaign specific purposes
- I am responsible to look after and coordinate our franchises regarding their sales & distribution related issues to maintain our leadership in cellular industry.
- Analyzed sales presentations to communicate product quality and market comparison.
- Led sales staff in conducting cold-calls and negotiating profitable contracts.
- Generated sales by executing sales cycle processes from prospecting to contract negotiations.
- Greeted customers and offered assistance in finding needed items.
- Inspected store interior and exterior to check merchandise presentation and proper signage.
- Delegated tasks and communicated expected deadlines to team members, supervising task completion.
- Observed team members interacting with customers and privately offered feedback and coaching to improve skills.
- Developed loyal customer base through engagement and capture of customer phone and e-mail information.
- Resolved customer complaints regarding sales and service.
- Gained market share in new sales performance through aggressive team training.
Territory Manager
UNILEVER PAKISTAN LTD
Nawabshah
03.2006 - 02.2009
- Exposure to work in 2 Depart OOH (Out of Home at Nawabshah TTY) & GT (General trade at
- Shahdadpur TTY), Ensuring that objectives in terms of availability, visibility, volume, margin, and quality and customer price of products are achieved, Manage Key accounts in Tea Bag Segments (Hotels, Offices) Plan of Supply Routs according to Demand.
- Worked closely with existing accounts to grow market share.
- Stayed current on competitor sales, prices and products.
- Maintained direct personal contact with all assigned accounts and fostered relations with new ones.
- Analyzed territory to identify and negotiate contracts with new retail customer opportunities.
- Devised territory sales plans to exceed revenue and market penetration goals.
- Negotiated pricing, terms, and implementation dates.
- Generated sales proposals, plan-o-grams and analytical analysis of business.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Territory IN Charge
NESTLE PAKISTAN LTD,
Sukkur
10.2001 - 02.2006
- Ghotki TTY, Sukkur TTY), Primary & Secondary targets Core tasks of the Territory, Team Building With in the Sales team, mega Visibility & Display the products in retailer outlets, Conduct sales promotion plans and activities like Pack display drives for brands
- Maintained in-depth knowledge of latest product data, customer information and Dairy industry changes.
- Attended industry and promotional events to build networks and boost customer relationships.
- Monitored sales competitor activity within designated areas and made appropriate adjustments and improvements.
- Managed complete contract lifecycle with success in balancing customer and business demands.
- Planned advertising campaigns for online, print and other mediums.
Territory Sales Officer
International Brands PVT LTD Sukkur
Sukkur
12.1998 - 09.2001
- Primary & Secondary targets Core tasks of the Territory, Visiting Schools & Book Shops.
- Developed solid connections with customers to promote products.
- Devised territory sales plans to exceed revenue and market penetration goals.
- Worked closely with existing accounts to grow market share.
Education
MBA - Marketing
12.2014
Master of Arts - Economics
05.2013
Bachelor of Science - Commerce
12.1998
Some College (No Degree) - DIPLOMA IN COMPUTER SCIENCE
Skills
- Staff Training
- Market and Competitive Analysis
- Analytical Problem Solver
- Contract Management
- Account Acquisition
- Cross-Channel Marketing
- Direct Sales
- Sales Territory Growth
- Inventory Management
- Market Intelligence
- Multidisciplinary Team Leadership
- Sales Process
- Decision-Making
- Detail-Oriented
- Sales Targeting
- Consultative Selling Techniques
- Product and Service Promotion
- Operating Procedures and Policies
- Document Management
- Time Management
- Sales Plan Implementation
- Change Management
- Business Needs Assessment
- New Business Development
- Sales Reporting
- Key Account Development
- Salesforce Software
References
Reference
Professional references provided upon request
Languages
Urdu, Sindhi, English, Saraiki
First Language
Urdu
Proficient
C2
Sindhi
Proficient
C2
English
Advanced
C1
Saraiki
Proficient
C2
Accomplishments
- Consistently maintained high customer satisfaction ratings.
- Got a 1st position nationally at winner foods year 2022
- Secure 2nd position nationally at Snackcity.
- Best performance award at Innovative biscuits.
- Best performance award at Bisconni.
Affiliations
- Member, Alumni Association
Additional Information
H#5, Near Sub Power Station,
Barrage Colony, Sukkur.
Skype ID. Saifal97
Cell+92300-3405500-+92311-3445500
E-mail:- saifalmughal@gmail.com
Timeline
Zonal Sales Manager - Winner FOOD LTD
03.2022 - Current
Regional Sales Manager - SIX B FOOD LTD
08.2020 - 02.2022
Zonal Sales Manager - Innovative Biscuits LTD
06.2019 - 08.2020
Area Sales Manager - Ismail Industry LTD
10.2017 - 06.2019
Sr. Area Sales Manager - APAG
10.2016 - 10.2017
Area Sales Manager - Ismail Industry LTD
03.2016 - 10.2016
Area Sales Manager - Mehran Spice & Foods
01.2015 - 03.2016
Sales Executive - Citro Pak Limited
04.2014 - 01.2015
Assistant Retailer Manager - PMCL –Mobilink, Larkana
09.2009 - 01.2014
Territory Manager - UNILEVER PAKISTAN LTD
03.2006 - 02.2009
Territory IN Charge - NESTLE PAKISTAN LTD,
10.2001 - 02.2006
Territory Sales Officer - International Brands PVT LTD Sukkur
12.1998 - 09.2001
Dadabhoy Institute of Higher Education - MBA, Marketing
Shah Abdul Latif University Khairpur - Master of Arts, Economics
Shah Abdul Latif University Khairpur - Bachelor of Science, Commerce
Techno Create Computer Center - Some College (No Degree), DIPLOMA IN COMPUTER SCIENCE
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