Saif Baig
Marketing Lead
Summary
Marketing & Communications Lead with a strategic mindset and experience across creative, digital and PR fields. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms using creative thinking and data.
Overview
5
5
years of professional experience
Work History
Marketing & Communications Lead
ACE Union
03.2024 - Current
- Overseeing and leading the marketing team ; strategizing and developing a multi-channel social media, PR and OOH plan.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Driving regional media performance campaigns on B2C lead acquisition model for TikTok for Business , optimizing towards revenue to meet ROI targets .
- Executed marketing and sales plans to consistently achieve territory targets.
- Used online and offline marketing to generate leads, increase visibility and drive app downloads .
- Optimized campaigns to increase click-through rates while tracking and reporting on marketing campaign responses.
- Developed a distinct communication guideline, taking inspiration from industry trends.
- Developing competitor reports and positioning us as the go to money app for UK residents.
- Developing yearly marketing budgets.
- Increased website traffic by implementing effective SEO strategies and monitoring performance metrics.
Senior Creative Manager
IAL Saatchi & Saatchi
03.2023 - 03.2024
- Planning and leading creative teams in the development & execution of IMCs for Wateen Telecom, Nestle, Toyota amongst others.
- Overhauling Wateen's brand identity to fit with market trends which has resulted in significant increase in revenue for the client.
- Developed effective B2b marketing campaigns for Wateen.
- Devised strategies for Nestle Everyday to gather first-party data , ranging from on-ground to digital (incentive based) for future targeting post-cookie depreciation .
- Working with cross functional teams to execute a coordinated media strategy to maximize brand visibility.
- Notable Clients: Wateen Telecom, Sabroso, CCL, Nestle Everyday.
Creative Manager
Firebolt 63
06.2022 - 03.2023
- Responsible for planning & executing creative ideation for clients such as Nikon, Fuji, Hardee's amongst others.
- Researching on upcoming trends in the tech industry, and preemptively moving major digital content from static to video .
- Led brainstorming sessions resulting in original concepts that resonated with target audiences .
- · Launch Campaign of Hardee's Value Chicken Sandwich with PR & Influencer Management , which resulted in a 25% increase in sales during the launch month.
- Developing a launch campaign for Nikon Z30 , which maximized the effectiveness of marketing by diversifying strategies across traditional and online platforms with PR and creative ideation.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Notable clients: Nikon Pak, Kuwait & KSA, Fuji, Haleeb, Hardee's
Senior Manager - PR & Digital
Brand Spectrum
11.2021 - 05.2022
- Overseeing & managing the PR & digital team, developing strong creative & PR ideation for clients.
- Establishing a database of 3000+ Influencers/Bloggers as per tier.
- Developing a creative & PR campaign consisting of 3 DVCs for PUBG for the launch of Livik map in Pakistan.
- Developing and executing a holistic PR and influencer management strategy for Nescafé's #AbRuktaKaunHai campaign and Nestle Corporate's Iron Deficiency Advocacy Campaign #IronKiKamiAbNahi.
- Devising and executing a launch plan & Event for the Oppo F21 pro , resulting in the phone being sold out on launch day.
- Established strong relationships with clients and stakeholders , ensuring long-term partnerships and repeat business .
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Notable clients: PUBG, Oppo, TCL, Nestle.
Senior Publicist
Lotus Client Management & Public Relations
05.2019 - 10.2021
- Publicist 2020-2021 Associate Publicist (2019-2020Writing press releases , scripts, speeches , keynotes, PR & Influencer marketing plans for blue chip clients such as CocaCola, Garnier & L'Oréal .
- Increased media coverage for clients by developing and executing strategic publicity campaigns.
- Managed crisis communications efforts, mitigating potential negative press and maintainin g positive brand reputation .
- Organized successful press events and media tours , generating widespread exposure for clients and their projects.
- Secured high-profile placements for clients in top-tier publications through targeted pitching efforts.
- Developing the PR plan for Coke Studio Season 14 which went on to become a global phenomenon.
- Managed administrative logistics of events planning , event booking, and event promotions.
- Connecting clients for prospective collaborations and sales, such as NXT by WRLD with Coca Cola and Ministry of Foreign Affairs Pakistan for deployment in Saudi Arabia's Neom City.
- PR Strategy for Coca Cola's Plastic Road Initiative - Paving Ataturk Avenue in Islamabad with recycled plastic .
- Publicist 2020-2021 | Associate Publicist 2019-2020
Publicist
Lotus Client Management & Public Relations
06.2020 - 04.2021
- Devising innovative strategies to market products during COVID-19, ensuring sales figures remain stable
- Developing the PR plan for Coke Studio 13 & Coke Studio X Khaadi Campaign resulting in increased sales for both brands
- Developing an innovative influencer marketing strategy for UK based Cheval Collection, which resulted in increased stays at the 5 star all apartment residence from the Pakistani diaspora.
- Wrote press materials and delivered presentations to media representatives.
- Drafted and edited content for organizational publications, employee newsletters, and stockholders' reports.
Associate Publicist
Lotus Client Management & Public Relations
5 2019 - 6 2020
- Developing strategic communication plans and proposals that included key media opportunities, targeted outreach lists and detailed timelines.
- Writing and publishing press releases, post-event press releases, and media tip sheets for client events.
- Devising a PR plan for Coca Cola Cricket World Cup Campaign, #HumAikHain which resulted in increased sales despite the competitor's positioning with the Pakistan Cricket Team.
Education
B.Sc. Economics -
Beaconhouse National University
A Levels -
Keynesian Institute of Management & Sciences
04.2001 -
O Levels -
Keynesian Institute of Management & Sciences
04.2001 -
Skills
Strong Communication
Advertising Campaigns
Meta Ads
Google Analytics
Copywriting (SEO)
Presentation Skills
Digital Marketing
Adobe Suite
Multi-lingual
Time Management
Strong Communication
Projects
- PUBG - Influencer Management & DVC
- Coke Studio Season 12, 13, 14 [PR, Content creation, Influencer Management, Artist Management]
- Coca Cola Cricket World Cup Campaign
- Oppo F21 Pro - Launch Event, PR, Influencer Management
- GOP - International Day, Elimination of Violence against Women
- L'Oreal Men Pakistan launch
- Garnier Acnefight launch
Timeline
Marketing & Communications Lead
ACE Union
03.2024 - Current
Senior Creative Manager
IAL Saatchi & Saatchi
03.2023 - 03.2024
Creative Manager
Firebolt 63
06.2022 - 03.2023
Senior Manager - PR & Digital
Brand Spectrum
11.2021 - 05.2022
Publicist
Lotus Client Management & Public Relations
06.2020 - 04.2021
Senior Publicist
Lotus Client Management & Public Relations
05.2019 - 10.2021
A Levels -
Keynesian Institute of Management & Sciences
04.2001 -
O Levels -
Keynesian Institute of Management & Sciences
04.2001 -
Associate Publicist
Lotus Client Management & Public Relations
5 2019 - 6 2020
B.Sc. Economics -
Beaconhouse National University
Similar Profiles
Brian P. PolkBrian P. Polk
Assistant Store Manager at Mutual Ace Hardware / Mundelein Ace HardwareAssistant Store Manager at Mutual Ace Hardware / Mundelein Ace Hardware
Eric HolsethEric Holseth
Sales Associate at Crowder Bros. Ace HardwareSales Associate at Crowder Bros. Ace Hardware
Cady EppersonCady Epperson
Cashier/Floor Helper at Ace HardwareCashier/Floor Helper at Ace Hardware