Sahar Taher Khan

• Successfully implemented strategic growth initiatives to double company revenue in under three years: Introduced efficient project management tools to increase productivity of the team and reduce operational costs across multiple departments.
• Bolstered employee engagement and reduced turnover by introducing progressive workplace policies and benefits, particularly for women in the workspace.
• Responsible for managing and maintaining client relationships, Identifying new business opportunities, partnership and affiliation possibilities. Expansion of existing client portfolio across channels including Creative Services, Media buying, Digital, PR, Production, Influencer Marketing and Brand Strategy.
• Clients Served (Including not limited to) : Click (World Bank), UNDP, USAID, Procter & Gamble (Always), Pepsi Co, State Life Pakistan, Karachi Electric, JS Bank, Alfallah Insurance & Investments, Bank of Punjab, Fauji Fertiliser, Dabur Pakistan, Hascol Petroleum, Himont Pharmaceuticals, Population Services Intl, Patari music, FM 91 Pakistan, Porsche Pakistan, Gul Ahmed Textiles, Pakistan State Oil (Carient premium oil), DKT Pharma, GSK Pharma, Bold Perfume Spray (Hilal), Haleeb Milk.

• Responsible for maximizing efficiencies and increasing revenue for digital assets owned by the Interflow Group of Companies. Noteable achievements include -TVOne: Securing 2 Million Subscribers on YouTube, 2.4 Million Followers on Facebook through organic growth and branded content partnerships.

Airwaves Media – (TVOne, NewsOne, FM 91)

• Managed and oversaw the centralized department responsible for all Digital projects for Airwaves Media including: Management and monetization of Social Media/ Digital Assets and websites - Management of Sales, monetization and branded content planning for various YouTube pages owned by Airwaves Media - Strategy and planning for Digital content creation, PR and influencer marketing for various Digital Assets. Managing and maintaining client relationships with local and international brands.
• Worked closely with FM 91 team for exclusive music releases with local artists including managing online brand collaborations, branding, all social media campaigns, PR, online interviews etc

• Created and implemented plan to get digital start-up in motion. Assisted in launching and building Digital HeadQuarters as one of Pakistan's leading unaffiliated Digital Marketing agencies.

Responsibilities:

• Manage Client Relationships, Identify new market trends, Identify and manage collaborations between DHQ and third party vendors/associate companies, affiliates and joint ventures.
• Clients Served: Reckitt Benckiser, Porsche, IBM, Ulker Foods, Gates Foundation, Kolson snacks, Adamjee Life Insurance, Hilal Foods, Habib Bank Lmt, Ufone telecommunication, USAID, DKT Pharma, Tapmad, Pakistan International Airlines

• Assisted in creating initial business model for Interflow Canada, a Digital-first ethnic marketing agency based in Toronto with a back-end team in Pakistan. Shuttled back and forth between Canada and Pakistan. Responsible for creating digital strategies and pitches for existing and potential clients.
• Assisted in developing & implementing media & marketing strategies specializing in ATL & BTL for clients in Pakistan while based in Canada and working remotely.
• Clients included: PepsiCo, Ufone Telecommunications, Burj Bank, Novartis (Body Shop), LG electronics.