Safa Saleem
Karachi
Summary
Experienced data analyst returning to work after a dedicated period as a stay-at-home parent. Have around 3 years of experience in data analysis. interpretation and modeling. I am a dedicated and energetic professional who has serviced clients for the MENAP region and provided innovative and actionable insights to clients to increase sales/revenue.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Senior Research Executive
Nielsen IQ
09.2021 - 08.2022
- Analyzing retail audit data and executing insights to help clients develop sales, distribution, and trade marketing strategies
- Servicing top multinational FMCG clients within food and non-food categories, to drive performance through strong analysis and insights
- Identifying potential gaps in the market; developing strategies to capitalize on them and designing optimal distribution routes with the help of NielsenIQ advanced analytics.
Senior Executive- Creative Writing
Abtach Limited
02.2021 - 08.2021
- Writing diverse SEO-optimized articles, blog posts, and E-books for various niches.
Managing Editor
FHM Magazine
06.2020 - 10.2020
- Magazine Editor for front page and client servicing for existing and new clients.
Research Executive
AC Nielsen
02.2018 - 07.2019
- Analyze retail audit data to generate insights/competitor analysis, enabling clients to develop sales, distribution, and trade marketing strategies
- Correlate consumer insights and retail data to identify potential gaps and understand shoppers' behavior and brand perception across various retail channels to enhance sales/footprint and revenue per product.
Education
Bachelors - Marketing/HR
Institute of Business Administration, Karachi
08.2013 - 06.2017
A'Levels - Pre Engineering
The Lyceum School
08.2011 - 06.2013
Skills
Data Analysisundefined
Timeline
Senior Research Executive
Nielsen IQ
09.2021 - 08.2022
Senior Executive- Creative Writing
Abtach Limited
02.2021 - 08.2021
Managing Editor
FHM Magazine
06.2020 - 10.2020
Research Executive
AC Nielsen
02.2018 - 07.2019
Bachelors - Marketing/HR
Institute of Business Administration, Karachi
08.2013 - 06.2017
A'Levels - Pre Engineering
The Lyceum School
08.2011 - 06.2013
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