Sadia Malik
Karachi
Summary
Ambitious and detail-oriented professional with a strong academic background in business administration and hands-on experience in SEO and marketing. Proven ability to develop effective strategies, analyze metrics, and deliver results that align with organizational goals. Skilled in communication, leadership, and time management, with a passion for learning and self-improvement.
Overview
1
1
year of professional experience
1
1
Certification
Work History
SEO Executive
Mirchawala's Hub of Accountancy
11.2024 - Current
- Developed and implemented On-Page and Off-Page SEO strategies to boost organic traffic and search rankings
- Conducted in-depth keyword research using tools like Ahrefs, SEMrush, Ubersuggest, and Answer the Public to optimize content and drive traffic
- Managed SEO-based content review, ensuring quality, relevance, and proper keyword integration
- Built and maintained high-quality backlinks to improve domain authority and enhance website performance
- Utilized Google Search Console and Google Analytics to track performance metrics, identify trends, and optimize campaigns
- Maintained comprehensive SEO records, ensuring accurate reporting and actionable insights
- Gained intermediate proficiency in WordPress, managing website updates and SEO plugins
- Designed and executed tailored SEO strategies to enhance online visibility, rankings, and audience engagement.
Intern
KPMG Hadi Taseer & Co
11.2023 - 12.2023
- Conducted sectoral analysis to evaluate financial growth, trends, and performance using financial ratios
- Performed competitor analysis to identify market positioning, strengths, and weaknesses
- Conducted market research to assess industry trends and opportunities
- Prepared detailed financial reports and presentations for internal use
- Assisted in project management, ensuring tasks were completed within deadlines and maintaining effective team communication
- Supported risk management efforts by identifying potential project risks and proposing mitigation strategies
- Developed and maintained resource breakdown structures (RBS) for efficient resource allocation
- Created and managed work breakdown structures (WBS) to organize tasks and streamline project execution
- Managed and maintained data records for analysis, ensuring accuracy and accessibility for reporting purposes.
Education
Bachelor of Business Administration (BBA) - Marketing -
SZABIST
Karachi, Pakistan01-2023
Intermediate in Pre-Engineering -
Army Public College Malir Cantt
Karachi, Pakistan01-2019
Matriculation -
The Educators, Karachi
Karachi, Pakistan01-2017
Skills
- SEO Tools: Ahrefs, SEMrush, Ubersuggest, Google Analytics, Google Search Console
- Content Management: WordPress
- Microsoft Office Suite
- Time and Stress Management
- Leadership and Team Collaboration
- Metrics Analysis and Reporting
- Anchoring and Public Speaking
- Creative Problem-Solving
Accomplishments
- Sports Certification.
- Qirat Competition Certification.
- Anchoring & Reporting Certification.
- Participated in Accelerating Corporate Excellence ACE 10.0.
Affiliations
- Economics: Report on Water Scarcity in Pakistan.
- Organizational Behavior: Analysis of team members' values, emotions, and conflict management.
- Marketing Management: Organized a Marketing Mela to sell unique products.
- Retail Management: Developed a website with product categories on Shopify.
- Consumer Behavior: Researched consumer buying behavior for Techno Mobiles.
- Capstone Project: Conducted research on "Cloud Naan."
Certification
- Marketing
- Human Resource Management
- Research & Analysis
Languages
Urdu
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Hobbies:
- Photography
- Traveling
- Sports
- Reading
References
References available upon request.
Timeline
SEO Executive
Mirchawala's Hub of Accountancy
11.2024 - Current
Intern
KPMG Hadi Taseer & Co
11.2023 - 12.2023
Bachelor of Business Administration (BBA) - Marketing -
SZABIST
Intermediate in Pre-Engineering -
Army Public College Malir Cantt
Matriculation -
The Educators, Karachi
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