Summary
Overview
Work History
Education
Skills
Certificationstrainingstitles
Tel
Volunteer Experience
Certification
Work Availability
Timeline
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Sabina Aziz Khan

Sabina Aziz Khan

Karachi ,South

Summary

A results-driven Senior Executive with over 17 years of experience spread across business development and relationship management within Banking and Media Industry. Experienced in implementing business development strategies for various clients ranging from FMCGs, Petroleum, Apparel, Telco’s, and others. A strong motivational leader, highly effective in accomplishing desired objectives. Major strengths include strategic thinking, business development, mentoring and the ability to handle multiple projects under stretched timelines. Hardworking and passionate job seeker with strong organizational skills eager to secure mid-level position. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

16
16
years of professional experience
3
3
Certification

Work History

Head – Network Branding Operation

HBL – Habib Bank Limited
05.2019 - Current
  • Executed regulatory-compliant physical display setups across 1720+ locations, adhering to SBP and local guidelines; minimized non-compliance risks and enhanced operational consistency, contributing to a 50% improvement in regulatory audit scores
  • Managed process re-engineering project to improve and consolidate end-to-end branding service processes; restructured communication flow within the entire branch network and cut down emails by 75%.
  • Lead for implementation of marketing strategies and promotion of desired value preposition across HBL operational premises - globally
  • Initiated, designed and launched HBL first Drive thru ATM initiative nation-wide in collaboration with PSO, CSD, Security forces etc.
  • Successfully launched HBL mobile ATM, Self service area concept, revamped call center, state-of-the-art premises for I&FI and many more
  • Jointly lead the launch of HBL Prestige banking premises design and implemented all marketing collaterals for HBL Prestige branches
  • Jointly delivered revised branch concept to revamp the branch layout to be implemented in nationwide branches
  • Led key mandatory inclusion projects for PWDs at HBL franchises as per SBP mandate and fulfilled all compliance requirement related to internal and external stakeholders
  • Champion for inclusion agenda for gender smart banking initiative within HBL and conducted multiple trainings to create awareness
  • Organized and hosted recreational and corporate events for the department
  • Redefined the standard SOPs in collaboration with all stakeholders ensuring risk mitigating.

Head – Out of Home Marketing

HBL – Habib Bank Limited
05.2019 - 10.2020
  • Successfully implemented all marketing initiatives in Outdoor including PSL, Nisa, Freedom account and Digital app promotion
  • Successfully launched and led the expansion of Konnect in terms of trade visibility
  • Responsible for Global premises branding and visibility across the entire HBL network: 1700+ branches globally, 2000+ ATMs, 50,000+ retail outlets
  • Event Sponsorships and brandings over 100 events
  • Resolved significant hurdles and audit issues by redefining the process in collaboration with all stakeholders
  • Responsible for all HBL outdoor marketing including trade activities, POS marketing branding and collaborations and sponsorships.

Regional Head- South

Kinetic Worldwide
11.2013 - 04.2019
  • Successfully delivered 20% growth in business for 3 consecutive years (2016-2018) by identifying new business opportunities and closing high-value deals.. Delivered consistent results in challenging markets, adapting strategies to meet changing conditions
  • Responsible for business development, relationship management and introducing new revenue initiatives for key clients for Jazz, Unilever, Nestle and Coca Cola
  • Increased client base by inducting new clients like Nokia, CBL, NFL and AKZO Nobel in 2017-18
  • Strengthened relationships with strategic partnerships with key associations and authorities nation-wide. Led IT initiatives for enhance productivity and increased reach of the campaigns
  • Initiated and Led researches to quantify efficacy of OOH effectiveness and promoted findings on different forums
  • Took initiatives to enhance team building by managing regular trainings for staff. Coordinated regional events to foster community involvement, raising brand awareness and generating new leads.
  • Won global recognition as specialist agency of the year award for Kinetic for 2 consecutive years.
  • Mentored junior team members for career growth, contributing to a skilled and motivated workforce.
  • Expanded market presence with targeted marketing campaigns and strong customer relationship building.
  • Cultivated a high-performance environment through effective goal-setting and ongoing performance monitoring.
  • Established partnerships with industry leaders, expanding services offered and increasing market share.
  • Leveraged technology for improved operational efficiency, streamlining processes across multiple departments.
  • Implemented data-driven decision making, using analytics to identify trends and inform strategy development.
  • Championed diversity and inclusion efforts within the organization, promoting an inclusive workplace culture that valued individual perspectives.

General Manager - South

Kinetic Worldwide
11.2013 - 01.2017
  • Led the existing client base for South region for Unilever, HBL, Shell and Chevron
  • Steady business development by on-boarding new clients like Bonanza, Nutrico, GSK, Sana Safinaz, Diamond Supreme Foam etc
  • Introduced formats and procedures to manage client expectations and information sharing
  • Building company image by collaborating with clients, other media agencies, community organizations and employees
  • Led agency wide initiative for implementation of MOVE(Measurement of OOH visibility Evaluation)
  • Deployed first ever sponsored alternate energy park in Pakistan as CSR initiative in collaboration with the authorities.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Assisted in recruiting, hiring and training of team members.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

Category Head

Mindshare Pakistan- Group M
03.2012 - 10.2013
  • Won OTA award for Shell Rimula R4 X launch in Best use of Audio category
  • Won Goa Fest Award for Dalda Mother’s Day campaign in best integrated campaign
  • Identified the growing edges and proposed media solutions that facilitated in record growth of 10% market share for Fatima Fertilizer
  • Developed a media led strategy for CBL for Gala Re-launch campaign that exceeded sales target by 60%
  • Developed the first ever local Micro site for Shell Pakistan on Pakwheels.com
  • Worked closely with the brand’s local and regional teams on the yearly/quarterly strategy planning process to set communication directions for the next fiscal year.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Passionate about learning and committed to continual improvement.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Proved successful working within tight deadlines and a fast-paced environment.

Senior Media Planner

Mindshare Pakistan- Group M
03.2010 - 02.2012
  • Determine the most effective kind of media to be used by the designated clients
  • Formulate, create and spearhead the implementation of the advertising media campaign
  • Responsible for inter-departments media trainings for the client, fresh hiring and managing Global queries
  • Active Member of the Senior Management committee reviewing all the aspects of the Group M business.

Media Planner-Corporate Planning

Mindshare Pakistan- Group M
02.2008 - 02.2010
  • Drafted media plans and advertising strategies for clients
  • Evaluated and assessed client advertising records and identified areas which can be revised and improved
  • Assessed all implemented plans and monitored performance to meet the KPIs.

Education

Masters of Business Administration- (MBA) Marketing -

Institute of Business Management Karachi, Pakistan

Skills

  • Data Driven Creative Solutions
  • Effective Change Management
  • Project Management
  • Business development
  • Relationship Management
  • Time Management
  • Dependable and Responsible
  • Problem Resolution
  • Critical Thinking
  • Multitasking Abilities

Certificationstrainingstitles

  • Korn Ferry -Leadership Excellence for MLL Certification- January 2024
  • E-commerce Certification - April, 2024
  • Semrush Certificate-Planning Content Strategy-May, 2024Gender Smart Banking Champion & Trainer - HBL
  • Trained in Leadership Excellence Programme - HBL
  • Certified in Project Management
  • Trained Humanistic Counsellor
  • Certified Research Analyst
  • Green Belt – Digital Masterclass Program
  • Trainer - Code of Professional Conduct
  • Trainer - Gender Smart Banking

Tel

+92(323)2939746

Volunteer Experience

  • Behbud Association
  • The Citizen Foundation
  • Layton Rahmatullah Benevolent Trust LRBT
  • Art of Giving
  • Dar-ul-Sukun
  • Eidhi Foundation
  • Annual Iftar Drive

Certification

  • Fair Treatment to Customers - June 2023
  • Climate Planning- January 2023
  • AML CFT - July 2023
  • Deliver It Right - February 2023
  • Values Differences- December 2023
  • Coding & Programming - December 2023

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Head – Network Branding Operation

HBL – Habib Bank Limited
05.2019 - Current

Head – Out of Home Marketing

HBL – Habib Bank Limited
05.2019 - 10.2020

Regional Head- South

Kinetic Worldwide
11.2013 - 04.2019

General Manager - South

Kinetic Worldwide
11.2013 - 01.2017

Category Head

Mindshare Pakistan- Group M
03.2012 - 10.2013

Senior Media Planner

Mindshare Pakistan- Group M
03.2010 - 02.2012

Media Planner-Corporate Planning

Mindshare Pakistan- Group M
02.2008 - 02.2010

Masters of Business Administration- (MBA) Marketing -

Institute of Business Management Karachi, Pakistan

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