Seasoned Copywriter offering 10 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
20
20
years of professional experience
Work History
SEO Writer and Copywriter
Alibaba.com
10.2022 - Current
Company Overview: Extensive SEO writing experience for B2B marketplace websites like Alibaba.com
Using SEO keywords and HTML tags, wrote product copies on various categories, including machinery, vehicle parts, packaging, construction, real estate, consumer electronics, apparel, furniture, lights, beauty, etc.
Created engaging SEO copy with HTML tags, meta titles, and main titles that included necessary keywords and B2B terminology
Adhered to strict instructions and directions when creating product copy
Recommended website architecture, content, and linking changes to improve SEO positions for target keywords
Researched and analyzed competitor websites and advertising links to gain insight into new strategies
Tracked, reported, and analyzed website analytics to drive strategy and improve user experience
Crafted and implemented strategies to increase search visibility and website traffic
Optimized website content and images to improve search engine rankings
Increased website traffic by creating high-quality, SEO-optimized content
Contributed to the development of company-wide style guides outlining theproper use of grammar, punctuation, and industry-specific terminology
Maintained consistent voice and tone across all written materials, reinforcing brand identity and message consistency
Worked closely with client stakeholders to understand their unique SEO needs and develop tailored strategies for optimal results
Guest Blogger
Alibaba.com, WeloveDoodles, Chicago Makers Studio
10.2021 - Current
Guest blogging for B2B marketplace, retail businesses, publishing houses, dog websites, software companies, and small to medium furniture companies
Created backlink blogs using AI technology that met the company's requirements while providing personal input and edits
Guest blogger for pet websites creating original content that required research and adherence to the site's SEO requirements
Met with content editors to plan post subjects and publishing schedules
Researched creative topics to write, edit, and create layouts for new original content articles and features
Wrote original advertising material for publication, broadcast, or internet media to promote the sale of goods and services
Edited and proofread drafts of articles and other documents
Chose cover photography or artwork, select fonts, and arrange designs to attract the target readership
Managed competing deadlines with efficiency
Completed accurate and polished formatting in line with publishing standards before submission
Implemented SEO strategies to optimize web content for search engines
Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic
Conducted thorough research on industry trends to produce relevant and informative articles
Provided freelance writing services for clients across various industries by crafting tailored articles based on their specific needs
Leveraged keyword research tools to identify popular topics for blog post ideas that resonate with target audience.
E-Commerce Copywriter
Wood Metal & Beyond
07.2021 - Current
Created content, designed and completed inventory settings for the client
Researched industry trends and customer preferences to inform copywriting efforts
Monitored the performance of copywriting campaigns and analyzed data to identify areas of improvement
Customized brand message to reach and capture target audience interest and drive engagement
Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
Selected high-quality photos and videos to complement the written copy
Provided editorial guidance to facilitate the delivery of top-quality content
Supported client projects from planning to on-time completion of quality deliverables
Improved search result rankings with a targeted SEO strategy
Reviewed and edited the final copy for accuracy and to correct grammar errors
Conducted research to identify audience demographics, incorporating collected data into future copy
Managed competing deadlines with efficiency
Conducted A/B testing on different headlines and body text variations, providing valuable insights for future optimization efforts
Increased average order value through upselling techniques incorporated into product copywriting
Enhanced brand image with consistent messaging and tone, aligning all written materials to company values
Improved website navigation through meticulous category management, making it easier for customers to find relevant products quickly
Optimized website performance by conducting keyword research and implementing targeted meta tags for improved search engine rankings
Communication Specialist
International Relief Organizations, US Charities
10.2004 - 01.2021
See LinkedIn for previous work experience details.
Education
Certificate - Digital Marketing Strategies: Data, Automation, AI & Analytics
Northwestern University's Kellogg School of Management
Evanston, Illinois
01.2022
MBA - Business Administration, Finance, Banking
Institute of Management Sciences
Pakistan
05.2004
Skills
Superb Writer, Editor, and Copywriter
SEO Analytics, Best Practices, Auditing, and Proficiency
Writer Voice Understanding
Familiar with AI technology to create original content
Competitor Analysis
Attention to Detail
Problem-solving abilities
Multitasking
Excellent Communication
Team Collaboration
SEMrush
Audience Engagement
Languages
English
Native language
Urdu
Intermediate
B1
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Additional Information
Can legally work in the US as a full-time or part-time employee. I currently have a US bank account and residential address in the US but am only accepting remote positions.