Summary
Overview
Work History
Education
Skills
Languages
Work Availability
Additional Information
Websites
Timeline
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Sabina Ahmed

Sabina Ahmed

Remote

Summary

Seasoned Copywriter offering 10 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Overview

20
20
years of professional experience

Work History

SEO Writer and Copywriter

Alibaba.com
10.2022 - Current
  • Company Overview: Extensive SEO writing experience for B2B marketplace websites like Alibaba.com
  • Using SEO keywords and HTML tags, wrote product copies on various categories, including machinery, vehicle parts, packaging, construction, real estate, consumer electronics, apparel, furniture, lights, beauty, etc.
  • Created engaging SEO copy with HTML tags, meta titles, and main titles that included necessary keywords and B2B terminology
  • Adhered to strict instructions and directions when creating product copy
  • Recommended website architecture, content, and linking changes to improve SEO positions for target keywords
  • Researched and analyzed competitor websites and advertising links to gain insight into new strategies
  • Tracked, reported, and analyzed website analytics to drive strategy and improve user experience
  • Crafted and implemented strategies to increase search visibility and website traffic
  • Optimized website content and images to improve search engine rankings
  • Increased website traffic by creating high-quality, SEO-optimized content
  • Contributed to the development of company-wide style guides outlining theproper use of grammar, punctuation, and industry-specific terminology
  • Maintained consistent voice and tone across all written materials, reinforcing brand identity and message consistency
  • Worked closely with client stakeholders to understand their unique SEO needs and develop tailored strategies for optimal results

Guest Blogger

Alibaba.com, WeloveDoodles, Chicago Makers Studio
10.2021 - Current
  • Guest blogging for B2B marketplace, retail businesses, publishing houses, dog websites, software companies, and small to medium furniture companies
  • Created backlink blogs using AI technology that met the company's requirements while providing personal input and edits
  • Guest blogger for pet websites creating original content that required research and adherence to the site's SEO requirements
  • Met with content editors to plan post subjects and publishing schedules
  • Researched creative topics to write, edit, and create layouts for new original content articles and features
  • Wrote original advertising material for publication, broadcast, or internet media to promote the sale of goods and services
  • Edited and proofread drafts of articles and other documents
  • Chose cover photography or artwork, select fonts, and arrange designs to attract the target readership
  • Managed competing deadlines with efficiency
  • Completed accurate and polished formatting in line with publishing standards before submission
  • Implemented SEO strategies to optimize web content for search engines
  • Optimized blog posts for SEO, resulting in higher search engine rankings and increased organic traffic
  • Conducted thorough research on industry trends to produce relevant and informative articles
  • Provided freelance writing services for clients across various industries by crafting tailored articles based on their specific needs
  • Leveraged keyword research tools to identify popular topics for blog post ideas that resonate with target audience.

E-Commerce Copywriter

Wood Metal & Beyond
07.2021 - Current
  • Created content, designed and completed inventory settings for the client
  • Researched industry trends and customer preferences to inform copywriting efforts
  • Monitored the performance of copywriting campaigns and analyzed data to identify areas of improvement
  • Customized brand message to reach and capture target audience interest and drive engagement
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
  • Selected high-quality photos and videos to complement the written copy
  • Provided editorial guidance to facilitate the delivery of top-quality content
  • Supported client projects from planning to on-time completion of quality deliverables
  • Improved search result rankings with a targeted SEO strategy
  • Reviewed and edited the final copy for accuracy and to correct grammar errors
  • Conducted research to identify audience demographics, incorporating collected data into future copy
  • Managed competing deadlines with efficiency
  • Conducted A/B testing on different headlines and body text variations, providing valuable insights for future optimization efforts
  • Increased average order value through upselling techniques incorporated into product copywriting
  • Enhanced brand image with consistent messaging and tone, aligning all written materials to company values
  • Improved website navigation through meticulous category management, making it easier for customers to find relevant products quickly
  • Optimized website performance by conducting keyword research and implementing targeted meta tags for improved search engine rankings

Communication Specialist

International Relief Organizations, US Charities
10.2004 - 01.2021

See LinkedIn for previous work experience details.

Education

Certificate - Digital Marketing Strategies: Data, Automation, AI & Analytics

Northwestern University's Kellogg School of Management
Evanston, Illinois
01.2022

MBA - Business Administration, Finance, Banking

Institute of Management Sciences
Pakistan
05.2004

Skills

  • Superb Writer, Editor, and Copywriter
  • SEO Analytics, Best Practices, Auditing, and Proficiency
  • Writer Voice Understanding
  • Familiar with AI technology to create original content
  • Competitor Analysis
  • Attention to Detail
  • Problem-solving abilities
  • Multitasking
  • Excellent Communication
  • Team Collaboration
  • SEMrush
  • Audience Engagement

Languages

English
Native language
Urdu
Intermediate
B1

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Additional Information

Can legally work in the US as a full-time or part-time employee. I currently have a US bank account and residential address in the US but am only accepting remote positions.

Timeline

SEO Writer and Copywriter

Alibaba.com
10.2022 - Current

Guest Blogger

Alibaba.com, WeloveDoodles, Chicago Makers Studio
10.2021 - Current

E-Commerce Copywriter

Wood Metal & Beyond
07.2021 - Current

Communication Specialist

International Relief Organizations, US Charities
10.2004 - 01.2021

Certificate - Digital Marketing Strategies: Data, Automation, AI & Analytics

Northwestern University's Kellogg School of Management

MBA - Business Administration, Finance, Banking

Institute of Management Sciences
Sabina Ahmed