Sabina Ahmed

Writing product copies on a range of categories, including machinery, vehicle parts, packaging, construction, real estate, consumer electronics, apparel, furniture, lights, beauty, etc. while using SEO keywords and HTML tags.

• Extensive SEO writing experience for B2B marketplace websites, including Alibaba.com and niche companies like Chicago Makers Studio.
• Created engaging SEO copy with html tags, meta titles, and main titles that included necessary keywords and B2B terminology.
• Adhered to strict instructions and directions when creating product copy.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
• Helped clients develop website portals and social media pages to promote businesses.
• Created content strategies for digital media.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Optimized website content and images to improve search engine rankings.

Guest blogging for B2B marketplace, retail businesses, publishing houses, software companies, and small to medium furniture companies. Topics include website plugins, Customer Relationship Management (CRM) Systems, home safety, printing and publishing, books and literature, pets and animal breeding, home improvement, ecology and environment, business and industrial, business news and operations, small business, tourist destinations, travel, and live edge table and furniture items.

• Created backlink blogs using AI technology that met the company's requirements while providing personal input and edits.
  Guest blogger for pet websites creating original content that requires research and adherence to the site's SEO requirements.
• Met with content editors to plan post subjects and publishing schedules.
• Researched creative topics to write, edit and create layouts for new original content articles and features.
• Wrote original advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Edited and proofread drafts of articles and other documents.
• Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
• Managed competing deadlines with efficiency.
• Completed accurate and polished formatting in line with publishing standards prior to submission.
• Created content for websites and online publications.
• Implemented SEO strategies to optimize web content for search engines.

Created content, designed and completed inventory settings for the client. This included choosing templates and pictures, creating content, SEO settings, and setting up all written notifications for a functional e-commerce page.

• Researched industry trends and customer preferences to inform copywriting efforts.
• Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Selected high-quality photos and videos to complement written copy.
• Provided editorial guidance to facilitate delivery of top-quality content.
• Supported client projects from planning to on-time completion of quality deliverables.
• Improved search result rankings with targeted SEO strategy.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Conducted research to identify audience demographics, incorporating collected data into future copy.
• Managed competing deadlines with efficiency.

• Extensive experience in creating exceptional written material, publishing/designing strategic documents, research, reporting, storytelling/success stories, training staff in case study writing, presenting/public speaking, and relationship management with key stakeholders
• Worked in field and emergency settings and have special experience in working remotely.
• Enhanced media statements and presentations before sending to general public or media organizations.
• Acted as liaison between media and company during press releases and interviews.
• Monitored effectiveness of various campaigns and communication strategies.
• Updated company media platforms to align with changing internal goals and external variables.
• Worked with marketing teams to design campaigns and communications.
• Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
• Managed media relations for organizations to produce successful results.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Wrote press releases and other materials utilizing SEO practices.
• Developed and implemented social media strategy to increase engagement and reach new audiences.
• Produced and distributed brochures, newsletters and press kits.
• Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
• Proved successful working within tight deadlines and a fast-paced environment.

• Worked with the Director of Institutional Advancement to create and implement a comprehensive communications strategy for UCAN that incorporates social media, website, and digital marketing.
• Excellent communication skills, both verbal and written.
• Responsible for the creation of all printed material for marketing and fundraising purposes including, Annual Reports, printed newsletters, electronic newsletters, press releases, and fundraising solicitations.
• Worked flexible hours across night, weekend and holiday shifts.
• Oversaw revenue reconciliation and management of donor database.
• Oversaw management and skill building of the Development Assistant and volunteers of the organization.
• Managed Auxiliary Board and served as the official liaison between the organization and key donors.
• Planned, managed, and executed all major events including, Donor Recognition Reception and Annual Meeting.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Self-motivated, with a strong sense of personal responsibility.

• Responsible for donor database management and acknowledgment letters
• Carried out research and interviews for the monthly electronic newsletter and Annual Report
• Managed website and social media pages.
• Oversaw proper handling of administrative requests, ensuring effective allocation of resources, teams and necessary finances.
• Liaised with external parties and vendors, identifying and targeting opportunities for improvements and savings.
• Completed projects in alignment with target deadlines and financial objectives.
• Provided assistance to leaders and staff to reach objectives in corporate policies, procedures and regulations.
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• Solely managed communication initiatives for a $21 million earthquake emergency response program in Pakistan
• Efficiently managed documentation tasks including editing reports, delivering awareness material to development partners and donors, initiating a monthly informational newsletter, and organizing special fundraising events.

• Singlehandedly managed a communication/public relations campaign for FAO’s $6.5 million emergency response for Pakistan's earthquake-affected areas
• Created an effective workflow process to organize donor communication and fund tracking
• The mechanism was used in supporting M&E and for preparing regular tracking sheets and monthly informational bulletins for donors, government agencies, and other stakeholders
• Developed the contents for FAO’s country office website by designing a layout, writing articles, and success stories, and selecting pictures to be uploaded.

• Initiated a communication practice and devised a communication strategy that would eventually result in communication becoming a permanent unit for the country office
• Coordinated reporting and public relations initiatives for a $21 million emergency response program involving liaising with a team of 20-30 field staff
• Solely responsible for designing reporting formats and ascertaining that accurate and concise information was circulated to the response team and headquarters promptly.

• Innovatively created visual presentations of information for male and female refugees who could neither read nor write and carried out research and field surveys to prepare three topical reports outlining the primary barriers to the return of Afghan refugees to their homes
• Created the IRC Pakistan country office Annual Report 2003.