Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Saad Khalil

Marketing Analyst
Islamabad,IS

Summary

Energetic Product Manager polished in analyzing data, identifying trends and crafting strategies. Offering 6-year background overseeing product development programs from conceptualization through market integration. Proficient in Excel paired with first-rate campaign planning and execution competencies.

Overview

6
6
years of professional experience
6
6
years of post-secondary education

Work History

Assistant Product Manager

Ufone - PTML
Islamabad, ICT
11.2020 - 12.2021
  • Analyzed consumer and financial data to develop strategic insights and make clear and compelling recommendations for overall business growth.
  • Managed cross-functional teams to commercialize new products and drive improvements.
  • Developed creative briefs for new products and marketing tactics along with package design, for consumer marketing and outside agencies.
  • Met deadlines, exceeding expectations and effectively rolling out CVM campaign.
  • Drove marketing efforts by orchestrating SMS and Digital advertising campaigns.
  • Provided research and development on Internet products to showcase benefits and retain customers.

Product Specialist

Telenor Pakistan
Islamabad, ICT
09.2018 - 10.2020
  • Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
  • Worked closely with product development teams to create and maintain marketing materials for Trade.
  • Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
  • Completed in-depth reviews of market conditions and customer preferences for Data products.
  • Used market analysis and metric tools to decrease Churn by 0.5%.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement.

Area Sales Manager

MCB Bank
Lahore, Punjab
12.2016 - 07.2017
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Prepared sales presentations for clients showing success and credibility of Digital Banking products.
  • Applied relationship-driven strategies to lock in Digital Accounts sales target worth more than PKR 350K in yearly revenue.
  • Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.

Regional Executive

Jazz
Faisalabad, Punjab
03.2012 - 02.2014
  • Launched and led JazzCash in Faisalabad and Sargodha territories with 700 handpicked points of Sale; increased by 180% in 6 months.
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Resolved all vendor and account problems efficiently while exceeding sales quotas by up to 135%.
  • Created Tracking and Performance reports by tracking weekly sales.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

Education

BBA - Marketing

IBA - Punjab University
Lahore
09.2007 - 05.2011

MBA - Marketing

Lahore University of Management & Sciences
Lahore
08.2014 - 06.2016

Skills

    Marketing and advertising

Strategic planning

Campaign management

Market Analysis

Interpersonal Communication

Problem-Solving

Brand development

Interests

Music, Blockchain, Formula 1

Timeline

Assistant Product Manager

Ufone - PTML
11.2020 - 12.2021

Product Specialist

Telenor Pakistan
09.2018 - 10.2020

Area Sales Manager

MCB Bank
12.2016 - 07.2017

MBA - Marketing

Lahore University of Management & Sciences
08.2014 - 06.2016

Regional Executive

Jazz
03.2012 - 02.2014

BBA - Marketing

IBA - Punjab University
09.2007 - 05.2011
Saad KhalilMarketing Analyst