RUHMA ANJUM
Marketing Assocaite
Islamabad
Summary
Skilled Marketing Associate driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
2
2
years of professional experience
Work History
Marketing Associate
Najoomi
Islamabad, Pakistan
09.2025 - Current
- Contributed to digital marketing efforts (content creation and content strategy) for AI and SaaS products, supporting brand positioning and demand generation.
- Drove 250% growth in account followers by improving content direction and consistency.
- Supported email marketing initiatives, including campaign and content setup.
- Initiated SEO efforts by setting up keyword research, content structure, and on-page optimization foundations.
- Help in creating a brand strategy that fits with the mission and vision of the brand.
Marketing Coordinator
Noor Dental Lounge
Lahore, Punjab
10.2023 - 07.2024
- Designed and managed the clinic's social media presence, growing followers by 40% and boosting engagement through educational posts, promotions, and patient testimonials.
- Created and maintained the clinic's brand identity (visuals, brochures, signage, and social media templates), ensuring a cohesive and professional image.
Business Developer
ApnaHouse
Lahore, Punjab
07.2022 - 08.2022
- Contributed to a real estate tech marketplace enabling architects to upload plans and connect with customers through an inventory-based model.
- Led grant writing efforts, successfully securing a 1.5M PKR SCWIT grant by articulating the startup's vision, goals, and anticipated impact.
- Aligned the grant proposal with strategic objectives, applying business planning skills to identify growth opportunities and development areas.
Internship
Lincoln Corner- Project of US Consulate
Lahore, Punjab
03.2022 - 12.2022
- Applied digital and traditional marketing strategies (social media, email, print) while managing and executing 10+ events, driving a 30% increase in engagement and achieving 95% positive attendee feedback.
- Resolved on-site challenges effectively, reducing potential disruptions by 40% and ensuring seamless event flow.
- Cultivated relationships with 20+ key stakeholders, strengthening collaboration and long-term partnerships.
Education
Master of Science - Marketing
NUST
06.2026
B.Sc. - Management & Technology
Information Technology University
06.2023
Skills
- Content creation
- Video editing
- Canva
- Affinity
- Figma
- Loveable
- Python
- C
- Miro
- Power BI
Websites
Technical Expertise And Skills
- Content creation and video editing on Canva/ affinity
- Working knowledge of Figma/ Loveable
- Solid understanding of Python and C++.
- Acquainted with Miro and Power BI
Timeline
Marketing Associate
Najoomi
09.2025 - Current
Marketing Coordinator
Noor Dental Lounge
10.2023 - 07.2024
Business Developer
ApnaHouse
07.2022 - 08.2022
Internship
Lincoln Corner- Project of US Consulate
03.2022 - 12.2022
Master of Science - Marketing
NUST
B.Sc. - Management & Technology
Information Technology University