Rooman Munir
Sialkot
Summary
FMCG sales and distribution professional with 15+ years of experience in territory management, distributor handling, and primary and secondary sales execution. Achieved consistent sales targets and market growth through sales planning, outlet productivity improvement, and distributor performance strengthening. Developed distributor and retailer relationships and executed company strategies based on KPI tracking and market analysis.
Overview
16
16
years of professional experience
Work History
Territory Sales Executive
Hilal Foods Pvt. Ltd.
2022.12 - Current
- - Manage primary and secondary sales targets across the assigned territory.
- - Develop and execute sales strategies to achieve business objectives and increase market share.
- - Manage distributors and strengthen business relationships with customers and channel partners.
- - Identify new business opportunities and develop potential customers.
- - Monitor market trends and competitor activities to identify growth opportunities.
- - Ensure productivity against daily planned outlet visits.
- - Identify and maintain prime rack locations and merchandising standards.
- - Ensure effective FIFO implementation at distributor warehouse and in the market.
- - Monitor effective utilization of promotional budgets by distributors and DSRs.
- - Analyse sales performance and provide market insights to senior management.
- - Coordinate with cross-functional teams for effective execution of business initiatives.
- Key Achievements
- - Achieved 100% target achievement in two consecutive quarters with 22% growth versus last year.
- - Achieved nationally top position in sales KPIs at Hilal Foods.
- - Demonstrated consistent double-digit business growth.
Sub-D Supervisor
ABUDAWOOD TRADING COMPANY (P&G)
2019.06 - 2022.12
- - Managed primary and secondary sales targets across assigned towns.
- - Developed and implemented permanent journey plans.
- - Identified stock requirements and ensured availability at distributor warehouse.
- - Ensured implementation of the Annual Operating Plan and assigned KPIs.
- - Monitored daily outlet productivity and planned shop coverage.
- - Ensured prime rack placement and maintained rack integrity.
- - Implemented FIFO at warehouse and market level.
- - Monitored effective utilization of promotional budgets by distributors and DSRs.
- - Supervised market execution and ensured compliance with company sales standards.
- Territories: Narowal, Zafarwal, Shakargarh & Narang Mandi
Territory Sales Manager
VOLKA FOODS INTERNATIONAL (Cookania)
2017.03 - 2019.05
- - Managed territory business development and sales growth.
- - Targeted potential customers and developed new sales opportunities.
- - Built and maintained strong relationships with businesses and customers.
- - Analysed competitor activities and identified opportunities for business development.
- - Worked towards revenue targets and KPIs assigned by the Sales Director.
- - Developed sales strategies for key and large accounts.
- - Coordinated with other Territory Sales Managers and National Account Managers.
- - Maintained market knowledge and identified opportunities for business expansion.
- Territories: Daska, Pasrur, Sambrial, Narowal, Zafarwal, Shakargarh & Kingra
- Key Achievement
- - Achieved 32% IYA sales target growth in 2016.
- - Achieved national top position in Cake Rusk, a major Volka brand.
Territory Sales Officer
ISMAIL INDUSTRIES LTD. (CANDYLAND)
2015.03 - 2016.12
- - Managed primary and secondary distribution targets.
- - Developed and implemented permanent journey plans.
- - Identified distributor warehouse stock requirements.
- - Ensured implementation of the Annual Operating Plan and KPIs.
- - Achieved monthly volume targets.
- - Monitored daily outlet productivity and market coverage.
- - Maintained prime rack locations and rack integrity.
- - Ensured FIFO implementation at warehouse and market level.
- - Managed effective utilization of promotional budgets by distributors and DSRs.
DSR – General Trade
YOUNG'S FOODS Pvt ltd
2011.01 - 2015.02
- - Managed General Trade business across Designated PJP of Sialkot.
- - Monitored outlet-wise target versus achievement.
- - Developed relationships with existing and prospective customers.
- - Secured orders through relationship-based selling.
- - Analysed Rout potential and customer value.
- - Consistently achieved monthly sales targets within assigned budgets.
- - Developed competitor and market knowledge.
- Territory: Sialkot
Education
BS - Business Administration
Virtual Universty
2026
Bachelor of Arts (B.A.) -
Allama Iqbal Open University
01.2016
Faculty of Arts (F.A.) -
Board of Intermediate & Secondary Education
01.2013
Matriculation – Science -
Board of Intermediate & Secondary Education
01.2011
Skills
- MS Word
- MS Excel
- MS PowerPoint
- S&D Software
- Cloud Tenants
- Sales Flow
- Internet Browsing
- Email & E-Marketing
- Customer relationship management
- Sales strategy development
- Market analysis
- Data-driven decision making
Custom Section
- Hilal Foods: Nationally top position in sales KPIs 2024-2025
- Hilal Foods: Two consecutive quarters with 100% achievement and 22% growth vs. last year.
- Volka Foods: Achieved 32% IYA sales target growth.
- Volka Foods: National top position in Cake Rusk major brand in 2018.
Training
Selling Excellence Training Workshop – Distribution
Timeline
Territory Sales Executive
Hilal Foods Pvt. Ltd.
2022.12 - Current
Sub-D Supervisor
ABUDAWOOD TRADING COMPANY (P&G)
2019.06 - 2022.12
Territory Sales Manager
VOLKA FOODS INTERNATIONAL (Cookania)
2017.03 - 2019.05
Territory Sales Officer
ISMAIL INDUSTRIES LTD. (CANDYLAND)
2015.03 - 2016.12
DSR – General Trade
YOUNG'S FOODS Pvt ltd
2011.01 - 2015.02
BS - Business Administration
Virtual Universty
Bachelor of Arts (B.A.) -
Allama Iqbal Open University
Faculty of Arts (F.A.) -
Board of Intermediate & Secondary Education
Matriculation – Science -
Board of Intermediate & Secondary Education