Roma Azmat
London
Summary
Dynamic sales professional with a robust foundation in international fashion, featuring experiences from Italy to the UK and specialized qualifications in Fashion Design and Luxury Brand Management. Proven success in online and offline sales, co-founding an online fashion retail business that expanded sales channels, collaborated with industry influencers, and developed impactful marketing strategies. Expertise in engaging customers by understanding unique needs and delivering tailored fashion and jewelry solutions, consistently driving the achievement of sales targets. Recent completion of a course in Vogue Fashion Media enhances knowledge of current trends and styling, ensuring the delivery of a refined luxury shopping experience while thriving in collaborative environments that foster creativity and a customer-centric approach.
Overview
9
9
years of professional experience
Work History
Sales Associate
Carat
11.2024 - 07.2025
- Jewellery Sales Professional
- Sales & Customer Engagement:
- Provide personalized styling advice and exceptional customer service to enhance the shopping experience. Build strong relationships, drive sales through upselling and cross-selling, and ensure smooth transactions using POS systems.
- Store Operations & Management
- Assist with opening and closing procedures, handle cash management, and maintain store organization. Ensure a clean, welcoming environment that aligns with brand standards.
- Stock & Inventory Management
- Manage inventory by receiving, organizing, and replenishing stock. Conduct regular stock checks to maintain accuracy and minimize losses while ensuring product availability.
- Visual Merchandising
- Implement brand-aligned merchandising strategies to create eye-catching jewellery displays. Keep store visuals fresh and appealing, staying updated on seasonal trends.
- Teamwork & Brand Representation
- Work collaboratively to achieve sales goals and provide a seamless customer experience. Represent the brand’s values with professionalism, enthusiasm, and product knowledge.
Stylist
Astrid & Miu
12.2022 - 09.2023
- Customer Service
- Delivered good sales service, ensuring satisfactory customer experiences by addressing and resolving customer complaints, inquiries, and issues effectively. Adapted quickly to different customer needs and feedback, providing personalized service that contributed to a positive shopping experience.
- Sales Performance
- Consistently met and often exceeded sales targets, achieving department goals regularly. Quickly learned and applied effective sales techniques, which played a key role in driving these results.
- Inventory Control
- Followed inventory procedures to manage stock efficiently and adapted to new inventory management systems, ensuring accuracy and reliability in stock control.
- POS Operations
- Handled POS transactions with precision, ensuring accurate and smooth payment processing. Rapidly learned and utilized POS systems to minimize transaction times and enhance customer checkout experience.
- Visual Merchandising
- Developed attractive and engaging visual displays that guided customers throughout the store. Styled mannequins created window displays, signage, interior setups, floor plans, and promotional displays. Adapted quickly to seasonal themes and trends to keep displays fresh and engaging, driving customer interest and sales.
- Store Presentation
- Maintained well-stocked and visually organized store sections. Efficiently learned store layout and product placement strategies to enhance the overall shopping experience.
Art Director/Fashion Stylist
Arora by Roma
12.2016 - 08.2021
- Additional Skills & Expertise
- Building Client Trust & Loyalty
- Developed strong, genuine relationships with customers by offering personalized fashion guidance, understanding individual preferences, and ensuring an exceptional client journey. This approach fostered trust and long-lasting loyalty, reflecting the essence of the brand.
- Leadership in Fashion Events
- Collaboration & Campaign Development
- Negotiated contracts with vendors to secure favourable pricing on materials and supplies. Reviewed financial statements and reports to evaluate company performance, ensuring efficient task completion and meticulous attention to detail.
- Customer Service Excellence
- Analyzed customer feedback and complaints, identifying areas for improvement to boost satisfaction scores. Successfully resolved customer complaints regarding sales and service, demonstrating a commitment to maintaining the highest standards of luxury service.
- Inventory & Team Management
- Maintained inventory records, tracked stock levels, and managed merchandising processes to ensure product availability. Led creative team meetings, shared innovative ideas, and executed actionable plans to maintain the brand's tone and story.
- Marketing & Content Creation
- Crafted marketing plans and strategic communication approaches to expand audience reach, increase traffic, and strengthen brand recognition. Directed and supervised art directors and designers, ensuring the consistency of the brand image.
- Fashion Knowledge & Trends
- Enhanced expertise in fashion styling, photoshoot direction, and up-to-date fashion trends through a recent short course in Vogue Fashion Media.
Education
Vogue Fashion Media Course -
Vogue Fashion Media
01.2024
Masters - Luxury Brand Management
Condé Nast College of Fashion & Design
London, ENG01.2023
Bachelor of Arts - Fashion Design
Regents University
London, ENG01-2015
Bachelor of Arts - Fashion Design
Accademia Italiana
01.2014
Skills
- Styling
- Social Media Promotion
- Team Collaboration
- Photography Direction
- Retail Operations
- Teamwork and Collaboration
- Client satisfaction
- Product Recommendations
- Creative team collaboration
- Marketing campaign management Project management
- Expertise Vendor negotiation
- Cross-Functional Collaboration
Timeline
Sales Associate
Carat
11.2024 - 07.2025
Stylist
Astrid & Miu
12.2022 - 09.2023
Art Director/Fashion Stylist
Arora by Roma
12.2016 - 08.2021
Masters - Luxury Brand Management
Condé Nast College of Fashion & Design
Bachelor of Arts - Fashion Design
Accademia Italiana
Vogue Fashion Media Course -
Vogue Fashion Media
Bachelor of Arts - Fashion Design
Regents University
References
References available upon request.
Websites, Portfolios, Profiles
- Https://www.linkedin.com/in/roma-azmat/
- Https://www.instagram.com/arorabyroma/
- Https://www.canva.com/design/DAGQvtG7f8/sXJvvgB4WxWr51_oqVkDpw/view?utm_content=DAGQvtG7f8&utm_campaign=designshare&utm_medium=link&utm_source=editor
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