Rohma Abbasi
Research Analyst And Writer
Karachi
Summary
Knowledgeable and detail-oriented data enthusiast with strong analytical abilities and a keen eye for accuracy. Holds a bachelor's degree in information technology from Bahria University. Hardworking and capable of managing multiple projects while maintaining strong time-management skills. Eager to contribute and grow in a professional, collaborative, and career-oriented environment.
Overview
7
7
years of professional experience
1
1
Certification
Work History
SEO Content Writing Intern
Profit Plus
01.2026 - Current
- Assist in on-page and off-page SEO activities to improve website ranking.
- Conducted in-depth keyword research using tools like SEMrush.
- Supported in writing and optimizing product titles, descriptions, and metadata.
- Monitor website performance using Google Analytics and Search Console.
- Optimized headings, meta descriptions, and internal links for better rankings using Yoast SEO plugin.
- Designed daily blog posts for the website i.e. Shesimplifies using the keyword calendar.
- Did indexing of landing pages and blog posts.
Research Analyst
Gottlich Concepts
03.2021 - 11.2024
- Browsed books, sites and online sources to research on assigned topics.
- Thesis and dissertation writing.
- Wrote research papers, literature reviews, essays, and case studies across different academic subjects.
- Proofread and edit reports according to client demand and preferences.
- Ensured proper referencing and citation using styles such as APA, and Harvard.
- Followed university guidelines and plagiarism policies while producing original content.
- Expertise in MS Office tools like Word, Powerpoint, and Excel.
- Have basic knowledge of data analysis tool like SPSS.
Freelance Data Enthusiast.
Freelance-writers
Karachi, Sindh
09.2019 - 08.2020
- Collecting requirements from Clients and identifying their business rules.
- Identifying attributes and performing Normalization on the unprocessed/un-normalized data.
- Writing queries to create tables of the 3rd Normal Form.
- Creating Entity Relationship Diagrams (ERDs).
- Write queries to select specific data which will be used by the clients for analyzing and decision making purposes.
Information Technology Intern.
KMC
07.2019 - 08.2019
- Entered records using the Excel sheets in order to learn how to merge Excel files into Oracle.
- Wrote down the Oracle based queries to help taking decisions and shortlisting the eligible Candidates for the job.
- Created logical Oracle Database design following all the rules of Normalization.
Education
Bachelor of Science - Information Technology
Bahria University Karachi Campust
Karachi, Sindh, Pakistan 04.2001 -
Skills
SEO Writing
Research Writing
Academic Research
Report Writing
Paraphrasing and Summarizing
Analytical Skills
Data Analysis
Critical Thinking
SEO
Strong research
Creative writing
Basic HTML and CSS
Editing skills
Technical writing
Effective writing
Certification
Best Performing Internee at Karachi Metropolitan Corporation
Timeline
SEO Content Writing Intern
Profit Plus
01.2026 - Current
Research Analyst
Gottlich Concepts
03.2021 - 11.2024
Best Performing Internee at Karachi Metropolitan Corporation
09-2019
Freelance Data Enthusiast.
Freelance-writers
09.2019 - 08.2020
Information Technology Intern.
KMC
07.2019 - 08.2019
Bachelor of Science - Information Technology
Bahria University Karachi Campust
04.2001 -