Summary
Overview
Work History
Education
Skills
Workshopsandcourses
Activitiesandinterests
Languages
Accomplishments
Websites
Work Preference
Software
Timeline
Hi, I’m

Rizwan Siddiqui

Result-oriented Sales Professional with strong track record of Sustainable Performance, Business Development, and Leadership
Lahore
As is our CONFIDENCE, so is our CAPACITY !!
Rizwan Siddiqui

Summary

With over 20 years of experience as a performance-oriented sales leader, consistently achieving exceptional results throughout my career. Tenacious and strategic in problem-solving, successfully bringing in customers, growing businesses, and surpassing profit targets. Talent lies in identifying and capitalizing on emerging market trends and revenue opportunities. Distinguished background in the Food & Beverage industry, honing leadership abilities and streamlining procedures to optimize employee talent. Goal-oriented mindset drives continuous improvement in efficiency while delivering top-notch results.

Overview

21
years of professional experience
4
years of post-secondary education

Work History

Nestlé Pakistan Ltd.
Lahore, Pakistan

National Sales Manager, Waters HOD & Out of Home
3 2021 - Current

Job overview

  • Developed structure and processes to drive high service orientation and achieved CAGR of 10%+ by driving Customer Recruitment, Retention, and Service KPIs
  • Performed a special Consultative and Advisory Review of Nestlé Waters Saudi Arab for Demand Generation & RTM revamp
  • Develop and implement effective national sales strategies and team structure and lead nationwide sales management to achieve sales targets and drive growth
  • Develop strategic distribution partners to ensure business P&L by improving Topline, Optimizing Cost, and bringing in Efficiencies across value chain
  • Leading field sales operations to deliver KPIs, Category, Channels, Customers Plans and trade activities to maximize sales
  • Managing best in class Customer Services through Field Sales & 24/7 Call Centre and Customer Helpline Operations
  • Devising strategies for Recruitment & Retention of direct Residential & Corporate Customers
  • Trade Marketing, Budgeting, Cost to Serve, and Market Returns strategy development and execution
  • Developing & Driving Development Projects and positively influencing marketing plans
  • Developing and leading People Processes- Recruitment, Retention, Development, Talent Management, and Managing Non-Performers
  • Building High Performance and Compliant Culture of Diversity, Inclusion, and values

Nestlé Pakistan Ltd.
Karachi, Pakistan

Zonal Sales Manager Sindh & Baluchistan Provinces
08.2017 - 02.2021

Job overview

  • Managed diverse portfolio of categories, ensuring consistent revenue generation across vast and difficult geography and challenging times
  • Business Size: PKR 35 billion / $ 280 million
  • Developed and embedded Field Sales Strategy by defining appropriate resource capacity, Support Function, Processes, and Structure in alignment with broader corporate planning
  • Lead Zonal Sales team to deliver KPIs, Category, Channels, Customers Plans and trade activities to ensure best commercialization of Nestlé products
  • Developing Channel, RTM, and Business Models to drive Numeric / Weighted Distribution
  • Trade Marketing, Budgeting, Cost to Serve, and Market Returns strategy development and execution
  • Generating Actionable Insights on Shoppers, Categories, and Channel trends and shaping Zonal and contributing to National strategies and product development
  • Developing & Driving Development Projects and positively influencing marketing plans
    Actively Developing People - Recruitment, Retention, and
  • Development of Direct / Indirect Teams
    Ensure Career & Succession Planning, Talent Management, and Managing Non-Performers
  • Building High Performance and Compliant Culture with Diversity, Inclusion, and Values
  • Professional management of Customers and Distributors Profitability

Nestlé Pakistan Ltd.
Karachi, Pakistan

Senior Regional Sales Manager, Karachi
10.2013 - 07.2017

Job overview

  • Business Size: PKR 8.1 billion / $ 75 million
  • Lead Strategic Management and Business Development with Traditional and Modern Trade
  • Developed Channel, RTM, and Business Models to manage Numeric and Weighted Distribution
  • Achieved 19%+ OG with Win-Win Partnering and People mobilization in Karachi region
  • Won nationally “Best Sales Fundamental trophy” for 2015
  • Stood and acknowledged as “Best Sales Foundation & Operations Development” region for 2014
  • Developed strategies for trade budgets utilization, cost to serve, and market returns

Nestlé Pakistan Ltd.
Hyderabad, Pakistan

Senior Regional Sales Manager, Semi Urban & Rural
04.2012 - 09.2013

Job overview

  • Developed and implemented strong foundation for sustainable business which ensured delivery of record-breaking results with CAGR of 39% for 5 years tenure
  • Business Size: PKR 5.7 Billion / $ 56 Million
  • Doubled Penetration in Sindh Outstations from 16,000+ shops to 33,000+ shops
  • Introduced Budget Management System to ensure Proper Utilization of Trade Spending on farther locations

Nestlé Pakistan Ltd.

Regional Sales Manager, Sindh Outstations
02.2009 - 03.2012

Job overview

  • Business: PKR 4.3 Billion / $ 45 Million

Nestlé Pakistan Ltd.
Karachi, Pakistan

Sales Manager Chilled Dairy, Sindh Province
05.2008 - 10.2008

Job overview

  • Achieved highest volume which grew by 22% in highly challenging trade and shopper scenario
  • Develop strategies to improve business turn over and viability
    Utilization and Monitoring of budgets for cost effective sales achievement
  • Ensure all times product Availability and Visibility through best utilization of trade assets
  • Scanning specific market / channel demand and develop trade promotions and marketing plans
  • Optimum Human Resource Utilization and Development
  • Drive and continuously improve on Cold Chain Infrastructure and Market Returns
  • Maintain Strong and mutually beneficial relations with customers and trade

Nestlé Pakistan Ltd.
Karachi, Pakistan

Area Sales Manager, Karachi
10.2007 - 04.2008

Job overview

  • Managed extensively spread operations and developed of assigned geographical area to drive penetration and growth
  • Uplifted product Availability and Visibility score and utilization of Promotion Tools
  • Optimum Human Resource Utilization and Development
  • Nourish professional and mutually beneficial relations with trade
  • Executing, monitoring and managing trade budgets

Nestlé Pakistan Ltd.

MT /Area Sales Manager, Sukkur & Larkana Divisions
09.2003 - 09.2007

Education

IBA
, Karachi

MBA from Marketing
01.1999 - 12.2002

Skills

Business Strategy and Execution

Workshopsandcourses

Various internal / external Commercial and Leadership Courses/ Workshops from institutes like LUMS, IBA, Nestlé Rive-Reine - Switzerland, South Africa, Dubai, Saudi Arab, Malaysia, Pakistan, etc. To mention few;

· Advanced Marketing & Business Leadership at Vevey, Switzerland Generating Demand & Effective Execution at Johannesburg, South Africa

· Market Exposure – Insights to drive sustainable Coffee business at KL, Malaysia

· Winning at Shelf with In-Call Execution Excellence, by Mark Francisco, UAE (Extensive workshop followed by implementation project across value chain)

· Sustainable RTM & Distributor Management, by Mark Francisco, UAE (Extensive workshop followed by implementation project across value chain)

· Leadership with Purpose for Senior Leadership Development, by LUMS, Lahore

· Wilderness Expedition for Senior Leadership Development, by Impact, Mukshpuri trek

· Driving Sustainable Profitable Growth at Dubai, UAE

· Cross Categories Shopper Insights& Actions at Lahore & Karachi

· Mastering as a "Balanced Leader" for Sustainable Performance by NJR at Lahore

· Retail Audit Tools & Brand Health Trackers at Karachi Sales Excellence at Karachi by Octara / Intek, Dubai

· Learning and Achieving "Continuous Excellence" at Karachi Negotiation Skills by Navitus at Lahore

· Assertive & Confident Communication by Navitus at Lahore Coaching & Counseling by Winning Edge at Lahore

· Synergize for Results by Winning Edge at Lahore

· Managing Conflicts and conducting Legal (HR) Enquiries at Karachi

· Managing Unconscious Bias in People Management at Karachi

· Effective Media Handing at Karachi Trade Spend Management at Karachi

· Milk Collection Management at Layyah, Punjab

· Marketing Management in America at Karachi programme

Other “Train the Trainer” workshops on Sales & Distribution and Operational Excellence

Activitiesandinterests

  • Actively contributing to the development of Sales fraternity in Pakistan under SPF
  • Coaching, Counselling, and uplifting people to contribute positively to society and country
  • Attending Networking / Social events, meeting new people, & expanding circle
  • Traveling and visiting appealing places, reading articles, quotes, and poetry

Languages

English
Proficient
C2
Urdu
Proficient
C2
Hindi
Advanced
C1
other regional dialects
Advanced
C1

Accomplishments

· Proven track record of Sustainable Business, System, & People Development

· Consistent over delivery in Waters with a winning streak on Sales and Service KPIs

· Sustainable business management and Talent Development in South Zone , especially during COVID period

· 19% OG with Win-Win Partnering and People mobilization in Karachi region

· Won nationally “Best Sales Fundamental trophy” for 2015 –Karachi

· Stood and acknowledged as “Best Sales Foundation & Operations Development” region for 2014 –Karachi. (Solutions developed got nationally implemented as best practice)

· Exemplary revival and development of Sindh Outstations, yielding sustained progression with exceptional CAGR of 39% (2009-2013)

· Remained Winner (08) & Runner (05) of different National competition from 2009 to date

· Doubled Penetration in Sindh Outstations from 16,000 shops to 33,000 shops

· Amplified Sukkur Sales Turnover from PKR 330 Mio to 550 Mio in just 02 Years

· Introduced SISOSystem to ensure Proper Utilization of Trade Spending on farther locations

Added to and maintained the overall Distribution Infrastructure, Systems, and Reporting in Semi-urban and Rural areas

Work Preference

Work Type

Full Time

Work Location

HybridOn-Site

Important To Me

Career advancementCompany CulturePersonal development programsHealthcare benefitsFlexible work hoursTeam Building / Company Retreats

Software

SAP

ERP

ActiveWhere HOD Sales Software

Salesflo Sales Management Software

Timeline

Zonal Sales Manager Sindh & Baluchistan Provinces

Nestlé Pakistan Ltd.
08.2017 - 02.2021

Senior Regional Sales Manager, Karachi

Nestlé Pakistan Ltd.
10.2013 - 07.2017

Senior Regional Sales Manager, Semi Urban & Rural

Nestlé Pakistan Ltd.
04.2012 - 09.2013

Regional Sales Manager, Sindh Outstations

Nestlé Pakistan Ltd.
02.2009 - 03.2012

Sales Manager Chilled Dairy, Sindh Province

Nestlé Pakistan Ltd.
05.2008 - 10.2008

Area Sales Manager, Karachi

Nestlé Pakistan Ltd.
10.2007 - 04.2008

MT /Area Sales Manager, Sukkur & Larkana Divisions

Nestlé Pakistan Ltd.
09.2003 - 09.2007

IBA

MBA from Marketing
01.1999 - 12.2002

National Sales Manager, Waters HOD & Out of Home

Nestlé Pakistan Ltd.
3 2021 - Current
Rizwan SiddiquiResult-oriented Sales Professional with strong track record of Sustainable Performance, Business Development, and Leadership