With over 20 years of experience as a performance-oriented sales leader, consistently achieving exceptional results throughout my career. Tenacious and strategic in problem-solving, successfully bringing in customers, growing businesses, and surpassing profit targets. Talent lies in identifying and capitalizing on emerging market trends and revenue opportunities. Distinguished background in the Food & Beverage industry, honing leadership abilities and streamlining procedures to optimize employee talent. Goal-oriented mindset drives continuous improvement in efficiency while delivering top-notch results.
Business Strategy and Execution
Various internal / external Commercial and Leadership Courses/ Workshops from institutes like LUMS, IBA, Nestlé Rive-Reine - Switzerland, South Africa, Dubai, Saudi Arab, Malaysia, Pakistan, etc. To mention few;
· Advanced Marketing & Business Leadership at Vevey, Switzerland Generating Demand & Effective Execution at Johannesburg, South Africa
· Market Exposure – Insights to drive sustainable Coffee business at KL, Malaysia
· Winning at Shelf with In-Call Execution Excellence, by Mark Francisco, UAE (Extensive workshop followed by implementation project across value chain)
· Sustainable RTM & Distributor Management, by Mark Francisco, UAE (Extensive workshop followed by implementation project across value chain)
· Leadership with Purpose for Senior Leadership Development, by LUMS, Lahore
· Wilderness Expedition for Senior Leadership Development, by Impact, Mukshpuri trek
· Driving Sustainable Profitable Growth at Dubai, UAE
· Cross Categories Shopper Insights& Actions at Lahore & Karachi
· Mastering as a "Balanced Leader" for Sustainable Performance by NJR at Lahore
· Retail Audit Tools & Brand Health Trackers at Karachi Sales Excellence at Karachi by Octara / Intek, Dubai
· Learning and Achieving "Continuous Excellence" at Karachi Negotiation Skills by Navitus at Lahore
· Assertive & Confident Communication by Navitus at Lahore Coaching & Counseling by Winning Edge at Lahore
· Synergize for Results by Winning Edge at Lahore
· Managing Conflicts and conducting Legal (HR) Enquiries at Karachi
· Managing Unconscious Bias in People Management at Karachi
· Effective Media Handing at Karachi Trade Spend Management at Karachi
· Milk Collection Management at Layyah, Punjab
· Marketing Management in America at Karachi programme
Other “Train the Trainer” workshops on Sales & Distribution and Operational Excellence
· Proven track record of Sustainable Business, System, & People Development
· Consistent over delivery in Waters with a winning streak on Sales and Service KPIs
· Sustainable business management and Talent Development in South Zone , especially during COVID period
· 19% OG with Win-Win Partnering and People mobilization in Karachi region
· Won nationally “Best Sales Fundamental trophy” for 2015 –Karachi
· Stood and acknowledged as “Best Sales Foundation & Operations Development” region for 2014 –Karachi. (Solutions developed got nationally implemented as best practice)
· Exemplary revival and development of Sindh Outstations, yielding sustained progression with exceptional CAGR of 39% (2009-2013)
· Remained Winner (08) & Runner (05) of different National competition from 2009 to date
· Doubled Penetration in Sindh Outstations from 16,000 shops to 33,000 shops
· Amplified Sukkur Sales Turnover from PKR 330 Mio to 550 Mio in just 02 Years
· Introduced SISOSystem to ensure Proper Utilization of Trade Spending on farther locations
Added to and maintained the overall Distribution Infrastructure, Systems, and Reporting in Semi-urban and Rural areas
SAP
ERP
ActiveWhere HOD Sales Software
Salesflo Sales Management Software