Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Gymnastics
Timeline
Generic
Rizwan Asghar

Rizwan Asghar

PPC Expert (SEM)
Islamabad

Summary

I’m a results-driven helping hand who takes the time to understand your business, vision, and goals. As a creative thinker, I craft funnels that generate impressive results. My analytical mindset ensures I provide well-thought-out solutions with meticulous care and dedication.

Overview

5
5
years of professional experience
4
4
years of post-secondary education
8
8
Certifications

Work History

Top-rated Plus - PPC Expert

Upwork
1 2021 - Current
  • As a Top-rated Plus PPC specialist managing a portfolio of 20+ Google Ads clients, I am solely responsible for Tier 1 clients spending $3K to $100,000+/month
  • My responsibilities include developing and executing strategies, optimizing campaigns, and running various Google Ads such as Search, Display, Remarketing, and YouTube
  • Additionally, I implement custom dashboards and reports for clients, provide weekly insights and recommendations for campaign scaling and growth, and conduct Google Ads and Analytics audits for new prospective clients
  • To improve conversion, I run A/B split tests into client landing pages using Google Optimize and collaborate with senior CRO team members to develop a data-driven approach.

Digital Marketing Specialist

Fiverr
02.2020 - Current
  • Achieving set revenue and campaign benchmarks, such as desired lead volume and cost per lead
  • Generating monthly client reports with actionable insights and industry-specific advice
  • Collaborating with creative teams to refine ad copy and design, guided by data to enhance conversion rates
  • Streamlining and enhancing campaigns across both Facebook and Google Ads
  • Developing and tweaking client strategies with a keen eye on data analysis
  • Offering specialized advertising support for new campaigns, encompassing custom analytics and conversion tracking through Google Tag Manager
  • Executing A/B testing on websites using Google Optimize, then analyzing and acting on the findings
  • Accelerating growth for new B2B and B2C enterprises.

Founder & CEO

Zarri Foods
12.2019 - 10.2023
  • I manage all elements of our food brand, from conducting market research and designing the product to ensuring it reaches our target audience
  • Additionally, I liaise with clients to elevate their brand's appearance through our video production efforts.

Digital Marketer

Zdigitizing LLC
03.2021 - 10.2021
  • I specialize in PPC advertising on Google and Facebook Ads, bringing a wealth of experience in various key areas:


- Developing advertising strategies

- Crafting compelling ad copy

- Performing competitive analysis

- Applying strategies on a daily and weekly basis

- Executing A/B tests for optimization purposes

- Monitoring and evaluating campaign results


  • Performing comprehensive audits and preparing detailed reports
  • As a leader, I guide our team by delegating tasks to graphic designers, video editors, web developers, and spokespersons based on the strategies I develop
  • I work closely with the social media manager, email marketing specialist, and customer service representatives to ensure the generation of high-quality leads.

Digital Marketer & Business Development Executive

Oxmite Digital Ltd. (ODL)
03.2021 - 05.2021
  • Digital Marketer and Business Development Executive:

Business Creation

Social Media Advertising

Video Creations for branding

Website Content Research

Meeting with the Clients


  • Team Lead: I had a team of Website & App Developers, Content Writers, Graphic Designers, and SEO experts
  • My work was to bring new clients, meet other clients along with CEOs (yes 2 CEOs), checking of their queries, discuss with my team, and complete on time.

Team Lead CSR

Mindbridge
05.2020 - 02.2021
  • Worked as a team leader to successfully manage international clients of Uber Eats, meeting all the business deadlines on a daily basis by exhibiting as well as improving the essential business skills of communication, management, and leadership to contribute to the productivity of the workplace.

Education

Bachelor of Science - BS, Computer Engineering -

University of Engineering and Technology, Taxila
01.2016 - 04.2020

Skills

Google Ads

Certification

Sales Foundations - LinkedIn

Languages

English
Native language
English
Advanced
C1

Gymnastics

A healthy brain thrives in a healthy and flexible body. That's why I exercise in the park to stay fit and active.

Timeline

Digital Marketer

Zdigitizing LLC
03.2021 - 10.2021

Digital Marketer & Business Development Executive

Oxmite Digital Ltd. (ODL)
03.2021 - 05.2021

Team Lead CSR

Mindbridge
05.2020 - 02.2021

Digital Marketing Specialist

Fiverr
02.2020 - Current

Founder & CEO

Zarri Foods
12.2019 - 10.2023

Bachelor of Science - BS, Computer Engineering -

University of Engineering and Technology, Taxila
01.2016 - 04.2020

Top-rated Plus - PPC Expert

Upwork
1 2021 - Current
Rizwan AsgharPPC Expert (SEM)