Years of Professional Experience
Rimsha Khalid
Digital Mareter/ Social Media Manager/ Copywriter/ Content Writer/ Top-Rated Upwork Freelancer
Rawalpindi
Summary
Seasoned Digital Marketer, Social Media Manager, Copywriter and Content Manager with 5 years of experience. Accomplished in optimizing content and tapping into new marketing and branding opportunities. Proficient in managing reporting tools and analytics dashboards.
Overview
5
5
16
16
Years of Education
13
13
Certifications
Work History
Digital Marketer
FloristStudio
Rawalpindi
10.2022 - Current
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Analyzed competitor pages to locate backlink and keyword opportunities.
SEO Executive
JannahDesign
Manchester
04.2021 - 04.2023
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Developed and implemented quality link-building strategies.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Performed in-depth analysis of new client sites.
- Completed keyword research to target clients based on keyword targeting.
- Utilized search engine optimization and emphasized importance of link building.
- Worked with development team to properly implement SEO best practices on newly developed code.
SEO Executive
The Football Referee
Manchester
04.2022 - 04.2023
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Completed keyword research to target clients based on keyword targeting.
- Worked with development team to properly implement SEO best practices on newly developed code.
Creative Content Writer
GA Solutions LLC
03.2022 - 01.2023
- Generating unique and compelling ideas for creative content that align with the brand's tone and messaging.
- Crafting engaging and attention-grabbing content, such as ad copy, slogans, and taglines, that effectively communicates the brand's message and resonates with the target audience.
Article Writer
EJET Sourcing
Shanghai
12.2020 - 12.2022
- Brainstormed with marketing department to determine new topics and stories.
- Completed thorough research into assigned topics.
- Organized material to research and complete writing tasks.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Translated technical terminology and jargon into plain, clear language.
- Collaborated with team members on topic ideation to determine key buyer personas and goals.
- Conducted intake meetings with project managers to gather requirements and understand unique needs.
Content Manager
SpeedForce Digital
Jeddah
01.2021 - 12.2022
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Edited and proofread content for accuracy and readability.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
Digital Content Writer
Denver Web Design
02.2022 - 12.2022
- Developing content strategies that align with the overall marketing objectives and target audience.
- Conducting keyword research and optimizing content for search engines (SEO) to improve visibility and attract organic traffic.
Reviewer
Sorin
02.2022 - 12.2022
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Edited and proofread drafts of articles and other documents.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
Technical Content Creator
01Hire
Islamabad
02.2022 - 11.2022
- Developed and maintained courteous and effective working relationships.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
Product Descriptions Writer
Tijo Products
10.2021 - 10.2022
- Researching and understanding the product's key features, benefits, and unique selling points.
- Creating engaging and persuasive product descriptions that appeal to the target audience and encourage sales.
- Conducting keyword research and incorporating relevant keywords and phrases to optimize the product description for search engines (SEO).
- Collaborating with other teams, such as marketing and design, to ensure that the product description aligns with the overall branding and marketing strategy.
Website Manager
Lemon Digital
06.2022 - 09.2022
- Created consistent structural input format to maintain site continuity by authoring and implementing best-practices for designers and content providers.
- Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
SEO Content Writer
ClixUP
10.2021 - 08.2022
- Completed thorough research into assigned topics.
- Formatted content to adhere to industry-specific style guides.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Recipie Writer
Celia Cooksey
06.2022 - 08.2022
- Developing innovative and imaginative content ideas that capture the attention of the target audience and convey the desired message.
- Creating compelling, emotionally engaging content that tells a story and evokes a specific response from the reader, whether that's inspiration, humor, or a desire to take action.
Digital Content Manager
1Stop Formation
Islamabad
11.2020 - 06.2022
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Approved, reviewed and edited content flowing to website.
- Conducted regular content audits to identify gaps and redundancies of content.
- Used content management system to analyze user engagement and website traffic metrics.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Developed strategies to optimize website content for search engine visibility.
- Edited and proofread content for accuracy and readability.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
Social Media Manager
1Stop Formation
Islamabad
01.2022 - 04.2022
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Collaborated with team members to develop creative campaigns for social media platforms.
Senior Content Writer
Zplus Services
Manchester
01.2019 - 01.2022
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
OnPage SEO Executive
Whitenoise Media LTD
10.2021 - 12.2021
- Published content on Wordpress website using Yoast and AIO SEO plugins.
- Proofread and redefined the content according to the clients instructions.
Proofreader
Funko International AB
03.2021 - 06.2021
- Checked and corrected grammatical and spelling errors in diverse documents.
- Managed finished works and version edits for comprehensive record of each file.
- Followed established guidelines to maintain style quality and consistency in produced content.
- Researched content and grammatical issues to check accuracy of information.
- Compared assigned tasks to internal and external information databases for accuracy and plagiarism.
Technical Blog Writer
DaaSter
San Francisco
03.2020 - 03.2021
- Met with content editors to plan post subjects and publishing schedules.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Published regular pieces company website.
- Implemented SEO strategies to optimize web content for search engines.
- Managed competing deadlines with efficiency.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Worked well in a team setting, providing support and guidance.
- Excellent communication skills, both verbal and written.
Copywriter
SQ Social Strategies
12.2020 - 03.2021
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Improved search result rankings with targeted SEO strategy.
SEO Content Writer
EjadPlus
Islamabad
04.2020 - 10.2020
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for website and blog posts to increase organic traffic.
- Published website content and blogs on wordpress website using SEO plugins.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Utilized feedback from clients and colleagues to improve content quality.
- Optimized website content and images to improve search engine rankings.
Content Writer
ACE Money Transfer
Manchester
01.2020 - 09.2020
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Conducted interviews with subject matter experts to generate topics.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Performed keyword research to optimize content for SEO.
Education
BS - Biotechnology
Fatima Jinnah Women University
Rawalpindi, Pakistan 09.2018 - 09.2022
Skills
Communication and writing skills
Revenue Generation
New Business Development
SEO proficiency
Social media activities
Email Marketing
Content marketing
Cold calling skills
Audience outreach
Content Development
Online marketing
Marketing strategy
Social media expert
Web analytics
Project Management
Marketing communications expertise
Editing and review
Unique content creation
Team contribution
Social Media Content
Promotional marketing and advertising
Proofreading
Consistent brand messaging
Certification
Fundamentals of Digital Marketing/ Google Digital Garage
Timeline
Digital Marketer
FloristStudio
10.2022 - Current
Canva
09-2022
Fundamentals of Social Media Advertising / Meta
08-2022
Social Media Management /Meta
08-2022
Introduction to Social Media Marketing/Meta
08-2022
Measure and Optimize Social Media Marketing Campaigns/ Meta
08-2022
Advertising with Meta/ Meta
08-2022
Website Manager
Lemon Digital
06.2022 - 09.2022
Recipie Writer
Celia Cooksey
06.2022 - 08.2022
SEO Executive
The Football Referee
04.2022 - 04.2023
Creative Content Writer
GA Solutions LLC
03.2022 - 01.2023
Digital Content Writer
Denver Web Design
02.2022 - 12.2022
Reviewer
Sorin
02.2022 - 12.2022
Technical Content Creator
01Hire
02.2022 - 11.2022
Scientific Research Writing/ Multiomics
02-2022
Social Media Manager
1Stop Formation
01.2022 - 04.2022
Product Descriptions Writer
Tijo Products
10.2021 - 10.2022
SEO Content Writer
ClixUP
10.2021 - 08.2022
OnPage SEO Executive
Whitenoise Media LTD
10.2021 - 12.2021
Personal Branding
09-2021
Business and Technical Writing/ Udemy
08-2021
WordPress and SEO/ Udemy
08-2021
Blogging Masterclass/ Udemy
08-2021
SEO Executive
JannahDesign
04.2021 - 04.2023
Proofreader
Funko International AB
03.2021 - 06.2021
Content Manager
SpeedForce Digital
01.2021 - 12.2022
Article Writer
EJET Sourcing
12.2020 - 12.2022
Copywriter
SQ Social Strategies
12.2020 - 03.2021
Digital Content Manager
1Stop Formation
11.2020 - 06.2022
Sponsored Ads Foundation/ Amazon
07-2020
Fundamentals of Digital Marketing/ Google Digital Garage
06-2020
SEO Content Writer
EjadPlus
04.2020 - 10.2020
Technical Blog Writer
DaaSter
03.2020 - 03.2021
Content Writer
ACE Money Transfer
01.2020 - 09.2020
Senior Content Writer
Zplus Services
01.2019 - 01.2022
BS - Biotechnology
Fatima Jinnah Women University
09.2018 - 09.2022