Rimsha Anis
Karachi
Summary
Marketing professional with hands-on experience in content strategy, social media management, lead generation, and email marketing. Skilled at understanding brand and audience needs, creating engaging content, and supporting marketing initiatives with a customer-focused and detail-oriented approach. Brings strong communication, coordination, analytical, and relationship-building skills, with the ability to thrive in fast-paced, remote environments.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Marketing & Communications Manager
Diffables
Karachi, Sindh, Pakistan
01.2022 - 01.2024
- Coordinated social media content across 3 platforms — Instagram, Facebook, and LinkedIn — managing 3–4 posts weekly to maintain consistent brand visibility and communication.
- Planned and maintained weekly content calendars over approximately 2 years, coordinating timely content development and publishing.
- Developed social media posts and captions aligned with the brand voice, ensuring consistency across digital channels.
- Coordinated with a 4–5 member internal team on content planning, development, and execution.
- Contributed to 2–3 social media promotional campaigns by developing content ideas and messaging aligned with campaign objectives.
- Monitored audience engagement and market trends to identify content opportunities and inform marketing communication.
Marketing Intern
AI Data Yard
01.2022 - 01.2022
- Gained practical exposure to email marketing, including basic campaign planning, audience communication, and engagement best practices.
- Assisted with CRM-related tasks and developed foundational knowledge of Salesforce for organizing and managing marketing data.
- Gained introductory exposure to Apollo and LinkedIn Sales Navigator for understanding lead research and prospect identification.
- Conducted basic market research to identify industry trends, audience preferences, and potential marketing opportunities.
- Assisted in developing blog content and email newsletters to support ongoing marketing communication.
Marketing Intern
Inbox Business Technologies
Karachi, Sindh, Pakistan
01.2020 - 01.2020
- Supported social media initiatives aimed at maintaining brand visibility and audience engagement during the COVID-19 period.
- Created and coordinated social media content to maintain an active and consistent online presence.
- Contributed to employee engagement initiatives by brainstorming and developing content ideas during remote-working conditions.
- Collaborated with team members to develop timely and relevant content aligned with brand communication goals.
- Conducted basic market and audience research to support content planning and identify relevant engagement opportunities.
Education
Bachelor of Business Administration (BBA) - Marketing
Institute of Business Management (IoBM)
Karachi, Pakistan01-2021
Skills
- Social media management
- Content development
- Client relationship management
- Community engagement
- Social media strategy
- Customer service
- Teamwork and collaboration
Certification
Google Digital Marketing Certification, SEO (UC Davis), Data Analytics (KPMG)
Timeline
Marketing & Communications Manager
Diffables
01.2022 - 01.2024
Marketing Intern
AI Data Yard
01.2022 - 01.2022
Marketing Intern
Inbox Business Technologies
01.2020 - 01.2020
Bachelor of Business Administration (BBA) - Marketing
Institute of Business Management (IoBM)