Summary
Overview
Work History
Education
Skills
Software
Timeline
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Rija Ali

Rija Ali

Digital Marketing Specialist
Panama City

Summary

I’m a digital marketing professional with expertise in social media, influencer marketing, and PR. I’ve led campaigns for global brands like Red Bull and thrive in remote work environments. I create data-driven strategies that boost engagement, brand visibility, and audience growth.

Overview

13
13
years of professional experience
3
3
Languages

Work History

Media Network Manager

Red Bull
06.2024 - 04.2025
  • Led content and media partnerships to grow brand presence across digital platforms
  • Managed influencer, creator, and publisher collaborations
  • Oversaw content production aligned with Red Bull’s global and local priorities
  • Drove audience growth through data-backed social media and platform strategy
  • Worked cross-functionally to amplify campaigns through PR, events, and content
  • Managed Red Bull athlete Arslan Ash, Tekken World Champion

Digital Marketing Manager

IMS United
03.2023 - 05.2024
  • Increased customer engagement through social media.
  • Managed team engaged in ongoing product optimization, keyword research and ad placement.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Optimized email campaigns to increase open and click-through rates.

Data and PR Consultant

TOP Agency LLC
08.2020 - 12.2023
  • Experienced Data-Driven PR Professional with a strong track record of creating and executing effective PR campaigns.
  • Proven success in media pitching and securing placements in over 100 top-tier websites such as The New York Post, Bloomberg, Miami Herald, and Fox News.
  • Increased Domain Authority from 0 to 42 using SEO practices.
  • Implemented SEO strategies on a new domain to go from 0 to 42 domain authority in 12 months with traffic increasing over a 100% post the 1st month.
  • Wrote press releases for routine use and crisis management.
  • Used Cision, Meltwater, PR Newswire etc to create and distribute press releases to media outlets.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Used various social media platforms for media and blogger outreach.

Head Of Public Relations

String PR
06.2018 - 11.2019
  • Served as Head of PR from the inception of the PR division at the organization; growing from infancy to maturity under my guidance.
  • Worked with industry leading sportsmen, actors, musicians and artists on numerous large scale projects for large corporations, including but not limited to: HONOR, Gul Ahmed, Foodpanda, Adidas, Super Boxing League and Al Rahim Textiles.
  • Worked on all aspects of the customer funnel on the AARRR metrics
  • Conceptualized the viral campaigns for Zellbury - Asli Hai utilizing personal network of A List celebrities & YouTubers
  • Created an influencer marketing campaign of multiple concerts to target college going audience for the smartphone Honor X - resulting in a cumulative attendance of 50,000+ attending the series of events.

PR Executive

iflix
11.2016 - 06.2018
  • Worked on building brand equity and maximizing positive publicity for the new market entrant
  • Worked on increasing notoriety with strategic use of celebrity endorsements and shoutouts
  • The efforts shown at iflix received a PAS award for the efficacy of the campaign and the reach attained.

Marketing and Advertising Consultant

Rivaaj
05.2014 - 09.2016
  • Created social media accounts and helped with the business by dealing with overseas clients regarding import/export
  • Created invoices and managed the inventory of the products
  • Helped with the sales department by handling clients personally
  • Knowing how to work around Social Media pages helped the business a lot
  • Dealing with wholesale buyers in asian markets and getting the right buying rates was one of the biggest challenges that I learned to overcome while working here.

Marketing and Networking Specialist

New World Real Estate
02.2012 - 01.2015
  • Responsible for: Handling the New World Real Estate web page and social media pages, Organizing the Data Base of the company and always keeping it updated, Handling any clients in the office or on calls, Helping with sales by going to different locations, talking to owners and buyers, getting the info on their properties or what the client needs, Connecting with people from different cultures helped me sell properties and rent them as well.

Education

Bachelor's Degree, International Business, Marketing -

University of Louisville

Skills

Search engine optimization

Influencer marketing

Social media marketing

Digital marketing

Media relations

PR strategy development

Crisis management

Data analytics

Content strategy and direction

Content production

Software

Sprinklr/Sprout Social

Cision/Meltwater

Canva/Tableau/Capcut

Zoho CRM/Hubspot

Ahrefs

Timeline

Media Network Manager

Red Bull
06.2024 - 04.2025

Digital Marketing Manager

IMS United
03.2023 - 05.2024

Data and PR Consultant

TOP Agency LLC
08.2020 - 12.2023

Head Of Public Relations

String PR
06.2018 - 11.2019

PR Executive

iflix
11.2016 - 06.2018

Marketing and Advertising Consultant

Rivaaj
05.2014 - 09.2016

Marketing and Networking Specialist

New World Real Estate
02.2012 - 01.2015

Bachelor's Degree, International Business, Marketing -

University of Louisville

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