Tableau
Rija Ali
Digital Marketing Specialist
Karachi
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Digital Marketing Manager
IMS United
03.2023 - 01.2024
- Increased customer engagement through social media.
- Managed team engaged in ongoing product optimization, keyword research and ad placement.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Optimized email campaigns to increase open and click-through rates.
Data and PR Consultant
TOP Agency LLC
08.2020 - 12.2023
- Experienced Data-Driven PR Professional with a strong track record of creating and executing effective PR campaigns.
- Proven success in media pitching and securing placements in over 100 top-tier websites such as The New York Post, Bloomberg, Miami Herald, and Fox News.
- Increased Domain Authority from 0 to 42 using SEO practices.
- Implemented SEO strategies on a new domain to go from 0 to 42 domain authority in 12 months with traffic increasing over a 100% post the 1st month.
- Wrote press releases for routine use and crisis management.
- Used Cision, Meltwater, PR Newswire etc to create and distribute press releases to media outlets.
- Communicated with media weekly to build relationships and optimize press coverage.
- Used various social media platforms for media and blogger outreach.
Head Of Public Relations
String PR
06.2018 - 11.2019
- Served as Head of PR from the inception of the PR division at the organization; growing from infancy to maturity under my guidance.
- Worked with industry leading sportsmen, actors, musicians and artists on numerous large scale projects for large corporations, including but not limited to: HONOR, Gul Ahmed, Foodpanda, Adidas, Super Boxing League and Al Rahim Textiles.
- Worked on all aspects of the customer funnel on the AARRR metrics
- Conceptualized the viral campaigns for Zellbury - Asli Hai utilizing personal network of A List celebrities & YouTubers
- Created an influencer marketing campaign of multiple concerts to target college going audience for the smartphone Honor X - resulting in a cumulative attendance of 50,000+ attending the series of events.
Media Network Manager
Red Bull
Karachi
06.2024 - Current
Oversaw digital content creation for Red Bull, focusing on video and imagery of concerts, sports projects such as PSL and gaming.
Created engaging content for social media and managed the social media channels for Red Bull.
Increased brand trust via strategic public relations campaigns.
Directed onboarding and management of influencers.
Handled crisis communication for the organisation
Created engaging content for social media and managed the social media channels for Red Bull.
Increased brand trust via strategic public relations campaigns.
Directed onboarding and management of influencers.
Handled crisis communication for the organisation
PR Executive
iflix
11.2016 - 06.2018
- Worked on building brand equity and maximizing positive publicity for the new market entrant
- Worked on increasing notoriety with strategic use of celebrity endorsements and shoutouts
- The efforts shown at iflix received a PAS award for the efficacy of the campaign and the reach attained.
Marketing and Networking Specialist
New World Real Estate
02.2012 - 01.2015
- Responsible for: Handling the New World Real Estate web page and social media pages, Organizing the Data Base of the company and always keeping it updated, Handling any clients in the office or on calls, Helping with sales by going to different locations, talking to owners and buyers, getting the info on their properties or what the client needs, Connecting with people from different cultures helped me sell properties and rent them as well.
Education
Bachelor's Degree, International Business, Marketing -
University of Louisville
Skills
Media Outreach
Data AnalyticsData VisualizationMedia relations
Search Engine Optimization
Communication and writing skills
Social Media Management
Influencer collaboration
Video editing
Digital marketing
Software
Google Trends
Cision
Meltwater
Zoho CRM
Ahrefs
Wordpress
Timeline
Media Network Manager
Red Bull
06.2024 - Current
Digital Marketing Manager
IMS United
03.2023 - 01.2024
Data and PR Consultant
TOP Agency LLC
08.2020 - 12.2023
Head Of Public Relations
String PR
06.2018 - 11.2019
PR Executive
iflix
11.2016 - 06.2018
Marketing and Networking Specialist
New World Real Estate
02.2012 - 01.2015
Bachelor's Degree, International Business, Marketing -
University of Louisville