Rida Nadeem
Manager, Commercial Sales
Pakistan
Summary
Experienced commercial management professional with a strong background in strategic planning, contract negotiation, and financial oversight. Proven track record of fostering strong team collaboration and successfully driving projects to completion. Highly adaptable and focused on meeting organizational goals while consistently exceeding expectations. Skilled in market analysis, stakeholder engagement, and risk management.
Overview
8
8
years of professional experience
2018
2018
years of post-secondary education
2
2
Languages
Work History
Commercial Manager II - Expansion
Motive
01.2025 - Current
- Lead a team of 8 Account Managers focused on businesses with fleet sizes of 30 to 49 vehicles, driving growth and surpassing sales targets
- Key responsibilities include coaching and developing team members, ensuring accurate sales forecasting, leveraging CRM tools to optimize strategies, and collaborating with cross-functional teams
- Notable achievements include increasing customer retention by 20% through a tailored Fleet Optimization Program and reducing forecasting errors by 15% by refining CRM analytics and processes
Manager I - Expansion
Motive
07.2024 - 12.2024
- Led and mentored a high-performing sales team of 10 individuals, focusing on businesses with fleet sizes of 10 to 19 vehicles, driving them to achieve and surpass sales goals
- Maintained impeccable pipeline hygiene to ensure accurate forecasting and efficient sales processes
- Utilized spreadsheets and CRM tools to track performance, manage data, and optimize sales strategies
- Collaborated with cross-functional teams to ensure alignment and drive company-wide success
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
Senior Team Lead (10-19)
Motive
01.2024 - 07.2024
- Provided fleet management solutions for commercial trucking companies.
- Led multiple teams of account executives to achieve sales quotas.
- Combined vendor-financed sales with Motive Card implementation to over-achieve segment targets.
Senior Team Lead (10-14)
Motive
10.2023 - 12.2023
- Spearheaded hybrid sales for small-sized commercial fleets, focusing on driving revenue and account growth
- Employed vendor-financed billing options to enhance sales and expand customer base
Senior Team Lead (3-9)
Motive
01.2023 - 09.2023
- Led a hybrid sales team combining compliance services with safety and spend management via Motive Card
- Leveraged client relations, project management, sales management, analytical skills, and account management expertise to drive team success and achieve targets
Account Manager - Expansion
Motive
01.2022 - 12.2022
- Awarded 'High Achiever' in every quarter, consistently exceeding sales targets and demonstrating a strong ability to close deals
- Developed and nurtured relationships with existing customer accounts, identifying and closing business opportunities, and upselling new products and features
- Conducted FIGMA demos and walked customers through Motive's system, products, and services, effectively showcasing value propositions and driving customer engagement
- Maintained Salesforce hygiene, ensuring accurate data entry and efficient pipeline management
Sales Development Representative
Motive
07.2021 - 12.2021
- Contacted prospective clients through calls and emails, qualifying leads based on set criteria and identifying their needs and challenges
- Suggested appropriate products and services to address prospects' pain points, effectively positioning Motive's solutions
- Scheduled meetings and calls between prospective clients and Account Executives, facilitating the sales process and ensuring efficient lead conversion
Manager Public Relations
University of Sialkot
01.2019 - 01.2021
- Developed and implemented a comprehensive marketing communications plan, including strategy, goals, budget, and tactics, to enhance the university's brand image and public perception
- Created and managed PR plans for company events, ensuring successful execution and positive media coverage
- Analyzed media coverage and drafted appropriate responses, effectively managing the university's public image
- Collaborated with the social media team to create a content calendar, ensuring consistent and engaging online presence
Marketing Engineer
Solutions Engineering
01.2018 - 01.2019
- Coordinated with inactive prospects, re-engaging potential customers and identifying new business opportunities
- Collected and prepared pre-qualification bidding documents, ensuring on-time dispatch and follow-up
- Coordinated with the sales department regarding follow-ups, facilitating efficient lead management and communication
Engineering Intern
Wateen Telecom Limited
01.2017 - 12.2017
- Shadowed a key member of the Network Operations Center (NOC) department, gaining valuable insights into day-to-day operations and network monitoring
- Assisted the Data Core team in maintaining the Optical Fiber Topological network, contributing to network stability and performance
Education
B.S. - Electrical Engineering (Telecommunications)
COMSATS University Islamabad, Lahore Campus
01.2014 - 01.2018
FSc - Pre-Engineering
Punjab Group of Colleges
01.2012 - 01.2014
Matriculation -
Convent of Jesus And Mary
Skills
Enhanced Customer Service
Statistical forecasting
Product management
Key account management
Certifications And Achievements
- Awarded High Achievement for Quarter 1, 2023
- Awarded High Achievement for the year 2022
- Won Golden Achievement Award, Motive
- Best Team Award, Motive
- Sales Methodology Certification, Motive
- E-commerce Management Certification, Virtual University
- Freelancing Certification, Virtual University
- MS Office Certification, COMSATS University
- Web Development Certification, COMSATS University
Keywords
- Sales
- Business Development
- Account Management
- Lead Generation
- Customer Acquisition
- Sales Pipeline Management
- Closing Deals
- Upselling
- Cross-selling
- Negotiation
- Presentation Skills
- Salesforce
- FIGMA
- CRM
- Project Management
- Leadership
- Teamwork
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
Commercial Manager II - Expansion
Motive
01.2025 - Current
Manager I - Expansion
Motive
07.2024 - 12.2024
Senior Team Lead (10-19)
Motive
01.2024 - 07.2024
Senior Team Lead (10-14)
Motive
10.2023 - 12.2023
Senior Team Lead (3-9)
Motive
01.2023 - 09.2023
Account Manager - Expansion
Motive
01.2022 - 12.2022
Sales Development Representative
Motive
07.2021 - 12.2021
Manager Public Relations
University of Sialkot
01.2019 - 01.2021
Marketing Engineer
Solutions Engineering
01.2018 - 01.2019
Engineering Intern
Wateen Telecom Limited
01.2017 - 12.2017
B.S. - Electrical Engineering (Telecommunications)
COMSATS University Islamabad, Lahore Campus
01.2014 - 01.2018
FSc - Pre-Engineering
Punjab Group of Colleges
01.2012 - 01.2014
Matriculation -
Convent of Jesus And Mary
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