RAZA SHAIKH

Leading the SEO department with a strategic focus on driving organic growth, managing cross-functional teams of content creators and link builders to deliver measurable results for international clients.

• Monitored online presence of company's brand to engage with users and strengthen customer relationships.

• Specialization in Canadian 30 Plus Dental Website ON-Page SEO best practice.
• Team Lead and Off-Page SEO Strategies daily task best practice.
• Analyzed SEO outreach goals and presented findings to marketing director.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
• Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.