Rashid Rajar
MARKETING MANAGER
Karachi
Summary
Results-driven Marketing Manager with over four years of professional experience across agri-tech, industry associations, and luxury fashion brands in the UAE. Strong expertise in digital marketing, SEO campaigns, brand positioning, content strategy, event marketing, and stakeholder engagement. Proven ability to drive organic growth, enhance brand visibility, and deliver measurable results through data-driven strategies.
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
4
4
years of professional experience
3
3
Certifications
4
4
Languages
Work History
Marketing Manager
POULTA INC
07.2023 - Current
- Leading end-to-end digital marketing strategies, including SEO, content marketing, and social media
- Planning and executing SEO campaigns: keyword research, on-page optimization, content optimization, and performance tracking
- Managing brand communication across LinkedIn, website, email marketing, and industry campaigns
- Supporting marketing for conferences, summits, and industry events
- Analyzing campaign performance to improve organic traffic, engagement, and lead quality
- Coordinating with internal teams and external stakeholders for consistent brand messaging
- Managed comprehensive event operations for poultry industry marketing initiatives and corporate events
- Developed and executed digital advertising campaigns across multiple platforms to drive event attendance and brand awareness
Marketing Manager
WPSA-uae
09.2024 - 01.2026
- Managing marketing and communications for WPSA UAE and its industry initiatives
- Developing SEO-focused content to increase digital visibility and audience reach
- Promoting events, sponsors, and speakers across digital and email platforms
- Creating branded marketing collateral and communication materials
- Supporting sponsor relationships and partnership communications.
- Planned and executed influencer marketing campaigns in the UAE by collaborating with industry influencers and content creators to increase event visibility, audience engagement, and brand awareness
COO & Co-Founder
Kedaro.biz
01.2024 - 01.2025
- Co-founded and operated a B2B e-commerce platform enabling direct procurement from Chinese manufacturing facilities
- Managed end-to-end operations for a marketplace model similar to Alibaba, connecting global buyers with verified factory suppliers
- Orchestrated supply chain operations facilitating direct factory-to-customer transactions, eliminating intermediary costs
- Oversaw platform logistics including vendor onboarding, quality assurance, and international shipping coordination
- Developed operational frameworks for cross-border trade, payment processing, and customer service management
- Direct factory sourcing platform providing businesses access to Chinese manufacturing capabilities with streamlined operations and competitive pricing.
MARKETING & DIGITAL GROWTH MANAGER
MEHRAN TV
11.2023 - 12.2024
- Led digital marketing and audience growth strategy for Mehran TV across YouTube and Facebook platforms
- Successfully monetized the TV channel’s digital presence by enabling and scaling YouTube & Facebook earnings
- Developed and executed content distribution and publishing strategies to increase watch time, reach, and subscriber growth
- Optimized video titles, descriptions, thumbnails, and posting schedules to improve organic reach, engagement, and revenue
- Analyzed platform performance metrics and refined strategies to maximize ad revenue and audience retention
- Converted the channel into a sustainable, revenue-generating digital media platform
Digital marketing executive
NOUR SABI PRIV DUBAI
11.2021 - 05.2023
- Managed end-to-end digital marketing operations for a UAE-based fashion brand
- Executed SEO strategies to improve website rankings and organic traffic
- Planned and optimized paid advertising campaigns and influencer collaborations
- Created engaging content aligned with brand identity and customer preferences
- Monitored analytics and optimized campaigns to improve ROI and online sales.
Education
Bachelors - media sciences
IQRA University
karachi01.2020
Skills
Marketing Management & Strategy
SEO Campaigns (On-page & Content SEO)
Digital Marketing
Brand Development
Analytics & Reporting
Stakeholder & Sponsor Communication
Social media marketing
Digital marketing
Customer acquisition
Social media platforms
Public and media relations
Certification
Google Digital Marketing & E Commerce Professional Certificate
Timeline
Marketing Manager
WPSA-uae
09.2024 - 01.2026
COO & Co-Founder
Kedaro.biz
01.2024 - 01.2025
MARKETING & DIGITAL GROWTH MANAGER
MEHRAN TV
11.2023 - 12.2024
Marketing Manager
POULTA INC
07.2023 - Current
Digital marketing executive
NOUR SABI PRIV DUBAI
11.2021 - 05.2023
Bachelors - media sciences
IQRA University