Rana Muhammad Usman
Digital Marketing Analyst
Lahore
Summary
Goal-oriented digital marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Digital Marketing Analyst
Rezaid Global
Lahore
04.2022 - Current
- Initiated market research studies and analyzed findings.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Identified technology framework required to support digital strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Led 15-person cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Used Google Analytics and Metricoll to identify behavioral patterns and trends in data.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Drove $56K in revenue through new sales and Retargeting advertising innovations 2023.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Researched and applied Technical and Onpage SEO techniques to increase online exposure by 300%.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Designed paid client ads for use on diverse social media platforms.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Managed search engine marketing budgets and tracked campaign performance.
Digital Marketing Specialist
US DIGITAL HUB
Lahore
08.2019 - 04.2022
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Implemented new strategies to improve click-through rates and conversion.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Helped clients develop website portals and social media pages to promote businesses.
Digital Marketing Specialist
Global Media Agency
Lahore
10.2018 - 08.2019
- Building digital marketing roadmap
- Manage all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency
- Leading SEO Team, Assign Tasks to all Team members
- Measure ROI and KPIs and prepare the budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee social media accounts
- Manage and improve online content, SEO, social media, Google Search Console, and Google Analytics
- Motivating digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Staying up-to-date with digital technology developments
Optimizer / SEO Expert
Media Masters
Multan
02.2018 - 10.2018
- Managing Social media Accounts i.e FB, Instagram, LinkedIn, Pinterest, Twitter, etc
- Creating social media automation for content publishing
- Managing team of graphics designers and content writers
- Managing Social media campaigns and measures ROIs
- Off Page SEO for company website analyze off page SEO Techniques
- Guest posting
Education
Bachelor of Science - Computer Science
Govt. College University Faislabad
Faislabad 02.2014 - 02.2018
Skills
Customer targeting
Strategic planning
Competitive analysis
ROI understanding
Data Analytics
Ad development
SEM trend knowledge
Google Tag manager expertise
Keyword optimization
Google Adwords
MS Office
Meta Ads
Twitter ads
Onpage SEO
Technical SEO
Digital marketing reporting
Ecommerce Campaigns Management
Conversion rate Optimization
Digital Marketing team management
Certification
Certified Digital marketing Specialist, IT ministry pakistan
Timeline
Digital Marketing Analyst
Rezaid Global
04.2022 - Current
Google Analytics Expert - Google Academy
11-2020
Certified Digital marketing Specialist, IT ministry pakistan
03-2020
Digital Marketing Specialist
US DIGITAL HUB
08.2019 - 04.2022
Certified SEO Expert, Emarketing Institute Denmark
04-2019
Digital Marketing Specialist
Global Media Agency
10.2018 - 08.2019
Optimizer / SEO Expert
Media Masters
02.2018 - 10.2018
Bachelor of Science - Computer Science
Govt. College University Faislabad
02.2014 - 02.2018