Rana Muhammad Usman
Digital Marketing Analyst
Lahore
Summary
Goal-oriented digital marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Digital Marketing Analyst
Rezaid Global
Lahore
04.2022 - Current
- Initiated market research studies and analyzed findings.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Identified technology framework required to support digital strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Led 15-person cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Used Google Analytics and Metricoll to identify behavioral patterns and trends in data.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Drove $56K in revenue through new sales and Retargeting advertising innovations 2023.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Researched and applied Technical and Onpage SEO techniques to increase online exposure by 300%.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Designed paid client ads for use on diverse social media platforms.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Managed search engine marketing budgets and tracked campaign performance.
Digital Marketing Specialist
US DIGITAL HUB
Lahore
08.2019 - 04.2022
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Implemented new strategies to improve click-through rates and conversion.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Helped clients develop website portals and social media pages to promote businesses.
Digital Marketing Specialist
Global Media Agency
Lahore
10.2018 - 08.2019
- Building digital marketing roadmap
- Manage all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency
- Leading SEO Team, Assign Tasks to all Team members
- Measure ROI and KPIs and prepare the budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee social media accounts
- Manage and improve online content, SEO, social media, Google Search Console, and Google Analytics
- Motivating digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Staying up-to-date with digital technology developments
Optimizer / SEO Expert
Media Masters
Multan
02.2018 - 10.2018
- Managing Social media Accounts i.e FB, Instagram, LinkedIn, Pinterest, Twitter, etc
- Creating social media automation for content publishing
- Managing team of graphics designers and content writers
- Managing Social media campaigns and measures ROIs
- Off Page SEO for company website analyze off page SEO Techniques
- Guest posting
Education
Bachelor of Science - Computer Science
Govt. College University Faislabad
Faislabad 02.2014 - 02.2018
Skills
Customer targeting
Certification
Certified Digital marketing Specialist, IT ministry pakistan
Timeline
Digital Marketing Analyst
Rezaid Global
04.2022 - Current
Google Analytics Expert - Google Academy
11-2020
Certified Digital marketing Specialist, IT ministry pakistan
03-2020
Digital Marketing Specialist
US DIGITAL HUB
08.2019 - 04.2022
Certified SEO Expert, Emarketing Institute Denmark
04-2019
Digital Marketing Specialist
Global Media Agency
10.2018 - 08.2019
Optimizer / SEO Expert
Media Masters
02.2018 - 10.2018
Bachelor of Science - Computer Science
Govt. College University Faislabad
02.2014 - 02.2018
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