Rana Imran
Summary
Talented Manager with expert team leadership, planning, and organizational skills built during a successful career of 18 years. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and a results-driven approach.
Overview
19
19
years of professional experience
Work History
Manager Marketing (Corporation and Merchandise) (Lahore Zone I)
Master Cloth & Suiting Limited
Lahore
07.2016 - Current
- Responsible for all the aspects of sales team affairs related to hiring, firing, training, motivation, sales targets, performance monitoring, and customer service improvement initiatives to maximize team agility and performance.
- Monitored and analyzed business performance to identify areas of improvement and make critical adjustments.
- Manage budgets effectively, ensuring optimal financial performance while investing in the essential resources for business growth.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Conduct competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
- Handle franchise development, distribution network management, and fostering business relationships.
- Accomplished multiple tasks within established timeframes while demonstrating excellent time management skills.
- Lead and communicate with Marketing Assistant, Client Services Administrator, Communications Manager, and Regional Marketing Manager.
- Responsible for driving brand initiatives, executing promotional activities, and fostering collaborative promotions.
- Enhance customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality services.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Research market trends to identify customer needs and preferences for strategic planning.
- Promote product sales with innovative promotional strategies and attractive packaging designs.
- Launched new products with thorough market research and established relationships with key stakeholders, vendors, and industry influencers to create positive brand experiences.
- Streamline brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Optimized social media presence to engage customers and ensured greater online visibility and interaction rates.
- Focused on branding principles and tactics, maintained a professional environment, and enhanced customer satisfaction.
- Conducted competitive analysis, researched market trends, and increased customer loyalty.
- Managed public relations and spearheaded strategic brand plans for multiple product lines.
Assistant Manager
Khan Tile Center
Gujranwala
07.2013 - 04.2015
- Maintained comprehensive financial records encompassing accounts receivable and payable status and conducted bank reconciliations.
- Provided support in the preparation of monthly and quarterly income statements, balance sheets, and cash flow reports to guide decision-makers.
- Reviewed general ledger entries to enhance accuracy, prevent significant errors, and identify necessary adjustments.
- Supervised daily operations to ensure they met performance, quality, and service expectations.
- Conducted regular inventory counts to verify stock levels, address discrepancies, and forecast future needs, effectively managing inventory levels to minimize stockouts and reduce overhead costs.
- Enhanced customer loyalty by delivering exceptional service, addressing customer concerns with professionalism and expertise, and developing effective merchandising strategies and targeted promotions to boost sales and drive customer engagement.
- Processed payroll by validating work hours and attendance of employees.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Increased sales through effective merchandising strategies and targeted promotions.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Assistant Finance Manager (BS-17)
ERRA
06.2009 - 06.2013
- Pre Audit ( Development Bills) IPC's, Preparation of annual Budget, Preparation/vetting of salary of Officers and Staff, Operational Expenditure, Book Keeping etc., Prepare cash/work plan, Financial Reports
- Ensured timely completion of month-end closing procedures for accurate financial statements.
- Managed cash flow effectively through vigilant monitoring of incoming revenue streams and outgoing payments schedules.
- Increased efficiency in accounts payable and receivable, implementing robust tracking systems.
- Reviewed and improved internal controls, enhancing overall financial integrity within the company.
- Conducted ad-hoc analyses as requested by senior leadership to support strategic initiatives.
- Reduced financial risk with thorough analysis of potential investments and market trends.
Finance Assistant (BS-14)
Water and Sanitation Agency (WASA, LDA)
12.2006 - 05.2009
- Worked in Admin & Finance Department and performed Financial matters, Calculation and vetting of pensioner benefits, Accountancy of various types of officers/officials leave, Staffing Administrative and relevant matters regarding financial and general grants i.e
- Leave balance sheet
- Benefits grants medical and other purchased and sales re-imbursement etc., Preparation/vetting and checking of salary of staff(s) of whole section
Admin Assistant
Mandialipaper Mill
01.2005 - 12.2005
- Assisted Chief Executive in Company matters, All kind of administrative matters including Union Issues, Managing all store inventory and maintaining file records
Education
Master in Business Administration (Finance) -
Virtual University of Pakistan
01.2015
Master of Science in Economics (M.Sc) -
Punjab University
01.2003
Skills
- Excellent computer skills
- Strategic Planning
- Critical Thinking
- Decision-Making
- Managerial skills
- Outstanding communication skills
- Interpersonal Relations
- Budgeting and Financial Skills
- Team Leadership
- Complex Problem-Solving
- Effective Time Management
Languages
English, Urdu and Punjabi
Timeline
Manager Marketing (Corporation and Merchandise) (Lahore Zone I)
Master Cloth & Suiting Limited
07.2016 - Current
Assistant Manager
Khan Tile Center
07.2013 - 04.2015
Assistant Finance Manager (BS-17)
ERRA
06.2009 - 06.2013
Finance Assistant (BS-14)
Water and Sanitation Agency (WASA, LDA)
12.2006 - 05.2009
Admin Assistant
Mandialipaper Mill
01.2005 - 12.2005
Master in Business Administration (Finance) -
Virtual University of Pakistan
Master of Science in Economics (M.Sc) -
Punjab University