Rana Farhan
Energy Market Advisor
Lahore,Punjab
Work Preference
Summary
Energy Market Advisor with 15+ years of experience across Pakistan, the Middle East, and Africa, specializing in OEM market entry, EPC advisory, and advanced solar and energy technologies. Founder of Earthcon Engineering, advising global manufacturers, EPCs, and industrial clients on technology selection, supply chain strategy, bankability, and risk mitigation across solar PV (HJT, TOPCon), BESS, and industrial power technology. Known for bridging OEMs, EPCs, investors, and end clients through neutral, technical-commercial leadership.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Director, Middle East & Pakistan
Huasun Energy
Pakistan
09.2023 - Current
- Lead regional growth and market adoption of high-efficiency HJT solar technology across the Middle East and Pakistan.
- Focus areas: Renewable Energy, Solar PV, HJT Technology, Industrial Power Systems, EPC Advisory, Energy Audits, Project Feasibility, Channel Development, Key Account Management, Technical Sales, OEM Service Support, Operations Management, Supply Chain, Contract Negotiation, Financial Analysis, Leadership.
Editor in Chief
Dr. Solar Official
Punjab
01.2026 - Current
- Energy market advisor and editor; tracking market trends and global developments in renewable energy.
Principal Advisor
Earthcon Engineering (Private) Limited
Pakistan
12.2016 - Current
- OEM market entry and representation across Pakistan and MENA.
- Advise global manufacturers, EPCs, and industrial clients on technology selection, supply chain strategy, bankability, and risk mitigation across solar PV (HJT, TOPCon), BESS, and industrial power technology.
Director, Global Business Development
Master Electriks
12.2020 - Current
- Switchgear and power solutions products manufacturing — automation and related business development.
Country Manager
Jinko Solar Co., Ltd.
Pakistan
04.2020 - 08.2023
- Covered Renewable Energy, Solar PV, HJT Technology, Industrial Power Systems, EPC Advisory, Project Feasibility, Channel Development, Key Account Management, Technical Sales, OEM Service Support, Operations Management, Supply Chain, Contract Negotiation, and Teamwork.
- Represented one of the world's largest solar brands in Pakistan and additional markets.
Education
Doctor of Philosophy - Business Administration and Management
The University of Lahore
08.2026
Master of Science (MS) - Engineering / Industrial Management
The University of Lahore
01.2018
Skills
- Business Development
- Business Analysis
- Direct Sales
- Renewable Energy
- Solar Energy
- Solar PV
- HJT Technology
- Industrial Power Systems
- EPC Advisory
- Energy Audits
- Project Feasibility
- Channel Development
- Key Account Management
- Technical Sales
- OEM Service Support
- Inverters & Drives
- MV/LV Systems
- Operations Management
- Supply Chain
- Contract Negotiation
- Financial Analysis
- Leadership
Certification
- Art Director, Graphic Designer, Lahore University of Management Sciences
- Procurement & Sourcing, CILT (Chartered Institute of Logistics and Transport)
Value Addition
- Strong market presence across MENA, MEA & Pakistan
- Deep understanding of solar modules, inverters, EPC requirements & utility standards
- Strong project pipeline development and strategic partnerships
- High-level relationship management with industry leaders, consultants & government entities
- Proven ability to build markets from zero and achieve multi-million-dollar growth
Notable Projects
- Wind Project, DWP Group, 2016-03-01, Present
- 1.2MW Decentralized On-Grid System, 2015-02-01, Present, Analysis, feasibility study, technical proposal, execution planning, and presentations.
Timeline
Editor in Chief
Dr. Solar Official
01.2026 - Current
Director, Middle East & Pakistan
Huasun Energy
09.2023 - Current
Director, Global Business Development
Master Electriks
12.2020 - Current
Country Manager
Jinko Solar Co., Ltd.
04.2020 - 08.2023
Principal Advisor
Earthcon Engineering (Private) Limited
12.2016 - Current
Doctor of Philosophy - Business Administration and Management
The University of Lahore
Master of Science (MS) - Engineering / Industrial Management
The University of Lahore