Rana Awais
SENIOR TERRITORY MANAGER
Ashraf Abad,Pakistan
Summary
Dynamic Senior Territory Manager at JS AGROW LIMITED with a proven track record in sales growth and market penetration. Expert in competitive analysis and relationship building, I successfully implemented strategies that enhanced dealer engagement and achieved significant volume targets. Committed to fostering trust and delivering innovative solutions to farmers.
Overview
4
4
years of professional experience
Work History
Senior Territory Manager
JS AGROW LIMITED
02.2026 - Current
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Product Knowledge*
- Types*: Insecticides, Herbicides, Fungicides, Weedicides, Growth Regulators
- Usage*: Crop-specific dose, timing, and method of application
- Safety*: PPE, re-entry period, antidotes, and storage guidelines
- Sales & Market Work*
- Dealer Coverage: Regular visits to shops in kamoke, Shekhupura , Sadhoke,Sekham, etc.
- Farmer Meetings: Field demos, crop-specific recommendations
- Seasonal Planning: Kharif vs Rabi demand — cotton, rice, wheat, vegetables
- Competitor Tracking: Pricing, new launches, schemes
- Problem Diagnosis*: Identify pest/disease and suggest right molecule
- Dosage & Spray Calendar: Guide farmers to avoid resistance and wastage
- Training: Train dealers and progressive farmers on safe use
- Stock Management: FIFO, expiry tracking, slow-moving stock
- Credit Control: Timely recovery, ledger maintenance
- Regulatory: Follow DRAP/Pesticide rules, proper labeling, no banned products
- Documentation
- Daily reports, orders, market feedback
- Communication*: Explain technical points in simple Punjabi/Urdu to farmers
- Relationship Building
- Trust with dealers and farmers is everything
- Track area, crop, pest pressure for 2026 planning
- - *Safety First*: Promote responsible use — protect crop, farmer, and environment
- *6. KPIs Companies Track*
- - Volume + Value target achievement
- - New dealer activation
- - Market share vs competitor
- - Farmer reach & demo count
- - Recovery % and no expiry
Officer Agri_services
HBL ZARAI_SERVICES
09.2024 - 02.2026
- Farm to fork service to the farmer
- Sowing to harvesting solutions to the farmer.
- Agronomy services
- Innovative solutions of progressive farming
- Managed daily operations to ensure efficient service delivery and client satisfaction.
- Developed and implemented process improvements to enhance workflow efficiency.
- Coordinated with cross-functional teams to streamline project execution and communication.
- Trained new staff on operational protocols, enhancing team performance and knowledge retention.
- Analyzed operational data to identify trends and provide actionable insights for decision-making.
- Conducted regular assessments of service quality, implementing corrective actions as needed for continuous improvement.
- Mentored junior staff members, helping them develop their skills and advance in their careers.
Territory Manager
Auriga Group of Compnies
03.2022 - 09.2024
- Developed strategic sales plans to enhance market penetration and customer engagement.
- Analyzed territory performance data to identify growth opportunities and improve sales strategies.
- Coordinated with cross-functional teams to align product offerings with market demands.
- Trained and mentored junior sales representatives on effective territory management techniques.
- Developed territory sales strategies to enhance market presence and drive revenue growth.
- Cultivated relationships with key clients to ensure satisfaction and retention of business accounts.
- Analyzed market trends and competitor activities to identify opportunities for product promotion.
- Collaborated with cross-functional teams to streamline processes and improve operational efficiency.
- Conducted training sessions for sales representatives on effective pitching techniques and product knowledge.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Trained and mentored sales representatives in sales techniques and strategies.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Education
Bachelor of Science - Agriculture ( Plant Pathology)
University of Agriculture Faislabad
Faisalabad09-2021
Skills
Sales presentations
Sales planning
Account management
Performance tracking
Competitive analysis
Brand presentation
Business proposal development
Time management
Team collaboration and leadership
Relationship building
Customer relationship management
Sales leadership
Timeline
Senior Territory Manager
JS AGROW LIMITED
02.2026 - Current
Officer Agri_services
HBL ZARAI_SERVICES
09.2024 - 02.2026
Territory Manager
Auriga Group of Compnies
03.2022 - 09.2024
Bachelor of Science - Agriculture ( Plant Pathology)
University of Agriculture Faislabad